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Interactive marketing and other great advertising ideas since 2003
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May 06, 2008
AXE Cottage

AXE Canada just released a new commercial to promote the exclusive 'AXE Cottage'. As we can see on the website, this cottage is full of women, but there's a lack of men. And that's where the AXE buyer comes in. He can win a trip to the cottage, together with his buddies, and help all these lovely ladies out. Nice!

March 06, 2008
Horseltest Red Cross

BuzzingBees points at an interesting hearing test, issued by the Norwegian Red Cross. It's something to experience, rather then describe, so please put up your volume and give it a try.

Afbeelding 8.png


February 28, 2008
Axe Pulse Tester

Another great Axe campaign, this time from Mexico. The Pulse Tester is a game in which you should hit the pulse button again and again, while you get distracted by stripping women. Tough decisions that will always end up in an exploding heartbeat just before it gets dirty. Below the accompanying commercial.

February 27, 2008
KLM: Stop the Hassle

KLM Royal Dutch Airlines recently launched a Pan-European campaign called 'Stop The Hassle'. The micro-website, based on a 'user generated content' concept, should raise awareness around KLM.com and their hassle-free service. You can see the teaser video below. Responsible agency is TribalDDB.

The campaign is not really my cup-of-tea, but I can imagine that some people can't wait to share their hassles. What do you think? Please leave your opinion in the comments.

February 18, 2008
Beatboxing with Tele2

Surprisingly fun sampler concept for Tele2 in Sweden. An almost real dog is beatboxing and you can tell him what to do. This results in your own doggy style beatbox. It's in Swedish, but you will get the message. Agency is Forsman & Bodenfors.

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December 14, 2007
Fireworks from Holland

It's tradition in Holland to light up loads of individual fireworks during New Years eve. Due to this fact, a lot of accidents happen. The Dutch government called in the 'Liberation Army Against Freedom' to warn for the dangers of fireworks. And the Dutch have heard the message: over half a million people watched the movies within a week time.

Campaign by Selmore, production by Comrad, seeding by Pool

December 05, 2007
When banners become "alive"...

From Norway, a campaign that takes online advertising a step further, introducing the concept (a)live banners. Media couldn't be richer than this, since the message in the banner is updated live by a copywriter that adapts it to the news on the page where the ad is appearing.

sol_01.jpg

Created by Mediafront the campaign had the goal of building interest and awareness in a news/entertainment site called Sol. Three copywriters have taken turns in the commentary chair, producing 150 hours of content for the front pages Norway's largest websites. So far, around 1000 unique ads have been created, using a Pen Tablet and a custom publishing tool via Flash Media Server.

sol_02.jpg

Mediafront's idea has been extremely cool, and I add a further (impossible?) point: can you imagine if users could have been able to reply to the copywriters custom comments?

To learn more about Sol's campaign, check out the recap put live by the agency.

Unsubscribe

This feels good... (and it's a very cool site!!). This site via Tracey in London is designed to get people to do stuff using what we already do, use social software. widgets, a flickr photo gallery, links to social networks, slideshow etc...

unsub.jpg


I think they're trying to avoid telling people stuff they already know and make them actively do something, that's why it's UNsubscribe rather than subscribe which is what every other charity asks you to do.

So basically it's a movement that believes everybody deserves basic human rights no matter what their beliefs or what they are alleged to have done. A movement that feels accepting such immoral, illegal, even barbaric actions, undermines the society they live and believe in. It's Christmas hey, so take a look...

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November 01, 2007
Good Things Should Never End

From the UK, a very original website created by Poke London to promote Orange's "Speak Easy" pay as you go plan. Perfectly in line with the campaign's tagline "Good things should never end", the site offers an unlimited experience.

orange01.jpg

At first sight, nothing happens, so you'll better start loading the site then go, have a drink, and come back to explore it... Also, it might help if I tell you you have to scroll down and scroll down to discover what it's all about.

Continue reading... "Good Things Should Never End"

October 25, 2007
EU starts NicoMarket

Today, the European Union started an interesting anti-smoking campaign. Via NicoMarket.com several spoof products, which will stimulate the negative side effects of smoking, are promoted.

nicomarket.jpg

My personal favourite is NicoClean, a face cream enriched with tobacco extracts. "With Nicoclean, you can add ten years to your look in less than one week." :)

Campaign is planned by Isobar, created by Ligaris and seeded by GoViral.

October 03, 2007
Go green with Virgin Trains

Glue London has just launched a new integrated campaign for Virgin Trains with the claim "go greener, go cheaper". If you care about the environment, you should travel by train, and if you're not convinced yet this is the right thing to do, have a look at what "the flora and the fauna of Great Britain have to say about greener travel".

virgin_trains01.jpg

As Iestyn from Glue explained me, they had a lot of fun creating the campaign and after having seen the videos, I can understand why :-) The campaign concept is really nice, and the videos are amusing, so it's a pity that the site lacks of interactivity. In the end, it's just an aggregator for the campaign videos and to deliver some information about the Virgin Trains green facts.

Continue reading... "Go green with Virgin Trains"

August 30, 2007
Dutch touch on Nike T90 campaign

The international 'Put It Where You Want It' campaign from Nike Football, promoting the Total 90 Laser kicks, landed in Holland this week. Several video's starring Ajax players Sneijder, Huntelaar and Emanuelson got released and made their way around the Dutch internets. More video's of this extensive campaign can be found on Nike Football's YouTube channel.

In the same serie: Escalator, Autograph and Adios Amsterdam.

August 17, 2007
Diesel, Fuel For Life

Fuel For Life is coming. And there's Diesel behind it. This time I have no insider's insights to share, as I don't know (yet) what Fuel for Life is about (maybe). I can just show you a beautiful video (by Phil Hansen), and point you to the website of the Society against Legalization.

And this is a new video posted this afternoon...

Continue reading... "Diesel, Fuel For Life"

August 14, 2007

England's Real Passion

Sporting wants you

July 03, 2007

Simpsons Movie is coming

May 22, 2007

Essence Beach Showercam

April 26, 2007

For review: SecretFInal.com

April 25, 2007

Get some nuts, you fool!

April 05, 2007

Le Duel

March 27, 2007

Do you really want to futurize yourself?

March 15, 2007

Ray-Ban, Never Hide

March 14, 2007

The Wall Street Journey

March 08, 2007

This Is Living

February 12, 2007

Dove, old yet still sexy but not sincere

February 11, 2007

Young Frankenstein against music piracy

February 07, 2007

Enjoy the MotoSpeed

January 22, 2007

Heidies for successful living!

January 10, 2007

Steve Jobs 2007 Keynote

December 18, 2006

Year of the pig

November 21, 2006

The time traveller, great put-on or real?

November 01, 2006

Bad hair day with Opel Tigra

October 24, 2006

MSN kills the SMS

May 02, 2006

Kiss my "six pack"

April 06, 2006

New Megan, weird but interesting (link now ok)

March 30, 2006

Heineken meets Google (again)

March 10, 2006

Mammut Mount Everest Viral

March 05, 2006

Be kind to smokers, they already have a short life.

March 03, 2006

Red Card for American Express

February 23, 2006

Renault: pretty annoying

February 17, 2006

Need more space?

February 06, 2006

The biggest German football team ever

February 02, 2006

Mercedes-Benz launches Videocast

January 31, 2006

Online communication against junk food

The Lemmings are back

January 27, 2006

The crazy lovely football by Onitsuka Tiger

January 26, 2006

The Brera Machine Warriors

January 25, 2006

Volkswagen US podcasting for Motor Show

January 23, 2006

Talking shoes from K-Swiss

December 28, 2005

Amnesty Makes Some Noise

December 11, 2005

Change Me by Getty Images

November 03, 2005

Hello Moto, 3G is here!

October 24, 2005

Blaupunkt: advergame and viral video on MTV.it

October 13, 2005

Talk Town against child abuse

October 05, 2005

Adidas Megaride, mega disappointment

September 26, 2005

Pepsi's sense of humor

September 21, 2005

Online campaign for the BBC

September 15, 2005

BMW Italy: new campaign, old mistakes

September 10, 2005

Online campaigns for Sony Playstation

August 23, 2005

Online campaign for Revolver movie

August 14, 2005

Sony Ericsson "Soundtrack to your life" campaign

August 09, 2005

The Guardian targets US users with satyric ads

July 22, 2005

Get ready for Mercedes Benz World

July 19, 2005

Sony EU summer promotion not so pan-European

June 16, 2005

The "One" campaign goes online

June 08, 2005

GM and the "No Worries" campaign

June 02, 2005

Sun Microsystems promotes StarOffice in Spain

May 31, 2005

McD: what's the fruit buzz?

May 26, 2005

Playstation and the "Summer of Freedom"

Wanadoo starts online campaign in the UK

May 19, 2005

Saab targets young (rich) families

May 18, 2005

Easy Fridays for Nivea

New campaign for LA Gear

O2 promotes the Pay&Go Sim online

May 17, 2005

Sony, like.no.other

May 13, 2005

Xbox runs promotion full of interactive videos

May 04, 2005

Online campaign for RAS Insurance

April 25, 2005

Ikea online with Profero

April 21, 2005

Sony, the new Walkman is online

April 15, 2005

"Be cool" and the strange promotion

April 13, 2005

The horror is online

A sweepstake for American Airlines

April 04, 2005

Online push for T-Mobile

March 13, 2005

Discovery Channel promotes the "Dragons"

February 25, 2005

Cisco's new campaign hacks the hacker

February 12, 2005

Nintendo gets ready for European online push

February 11, 2005

Shark Tale dvd promoted online

February 03, 2005

Nivea proves successful in targeting gay people

February 02, 2005

Samsung looks for the best mobile gamer

January 31, 2005

Lufthansa flies high with Profero

January 27, 2005

Online campaign to support Tsunami's victims

January 26, 2005

New online push for Mini

January 25, 2005

A special heart for Valentine's Day

January 22, 2005

MSN Italia promotes Messenger

January 12, 2005

Ing Direct Italia: 3m Euros online

December 10, 2004

Spot the Vegan

Burger King offers coupons on the Web

December 01, 2004

Make love, Not Spam (and beware of hackers)

November 17, 2004

Travel with taste with Europcar

November 15, 2004

The new Honda Fr-V is online

November 11, 2004