AXE Canada just released a new commercial to promote the exclusive 'AXE Cottage'. As we can see on the website, this cottage is full of women, but there's a lack of men. And that's where the AXE buyer comes in. He can win a trip to the cottage, together with his buddies, and help all these lovely ladies out. Nice!
BuzzingBees points at an interesting hearing test, issued by the Norwegian Red Cross. It's something to experience, rather then describe, so please put up your volume and give it a try.
Another great Axe campaign, this time from Mexico. The Pulse Tester is a game in which you should hit the pulse button again and again, while you get distracted by stripping women. Tough decisions that will always end up in an exploding heartbeat just before it gets dirty. Below the accompanying commercial.
KLM Royal Dutch Airlines recently launched a Pan-European campaign called 'Stop The Hassle'. The micro-website, based on a 'user generated content' concept, should raise awareness around KLM.com and their hassle-free service. You can see the teaser video below. Responsible agency is TribalDDB.
The campaign is not really my cup-of-tea, but I can imagine that some people can't wait to share their hassles. What do you think? Please leave your opinion in the comments.
Surprisingly fun sampler concept for Tele2 in Sweden. An almost real dog is beatboxing and you can tell him what to do. This results in your own doggy style beatbox. It's in Swedish, but you will get the message. Agency is Forsman & Bodenfors.
It's tradition in Holland to light up loads of individual fireworks during New Years eve. Due to this fact, a lot of accidents happen. The Dutch government called in the 'Liberation Army Against Freedom' to warn for the dangers of fireworks. And the Dutch have heard the message: over half a million people watched the movies within a week time.
From Norway, a campaign that takes online advertising a step further, introducing the concept (a)live banners. Media couldn't be richer than this, since the message in the banner is updated live by a copywriter that adapts it to the news on the page where the ad is appearing.
Created by Mediafront the campaign had the goal of building interest and awareness in a news/entertainment site called Sol. Three copywriters have taken turns in the commentary chair, producing 150 hours of content for the front pages Norway's largest websites. So far, around 1000 unique ads have been created, using a Pen Tablet and a custom publishing tool via Flash Media Server.
Mediafront's idea has been extremely cool, and I add a further (impossible?) point: can you imagine if users could have been able to reply to the copywriters custom comments?
To learn more about Sol's campaign, check out the recap put live by the agency.
This feels good... (and it's a very cool site!!). This site via Tracey in London is designed to get people to do stuff using what we already do, use social software. widgets, a flickr photo gallery, links to social networks, slideshow etc...
I think they're trying to avoid telling people stuff they already know and make them actively do something, that's why it's UNsubscribe rather than subscribe which is what every other charity asks you to do.
So basically it's a movement that believes everybody deserves basic human rights no matter what their beliefs or what they are alleged to have done. A movement that feels accepting such immoral, illegal, even barbaric actions, undermines the society they live and believe in. It's Christmas hey, so take a look...
From the UK, a very original website created by Poke London to promote Orange's "Speak Easy" pay as you go plan. Perfectly in line with the campaign's tagline "Good things should never end", the site offers an unlimited experience.
At first sight, nothing happens, so you'll better start loading the site then go, have a drink, and come back to explore it... Also, it might help if I tell you you have to scroll down and scroll down to discover what it's all about.
Today, the European Union started an interesting anti-smoking campaign. Via NicoMarket.com several spoof products, which will stimulate the negative side effects of smoking, are promoted.
My personal favourite is NicoClean, a face cream enriched with tobacco extracts. "With Nicoclean, you can add ten years to your look in less than one week." :)
Campaign is planned by Isobar, created by Ligaris and seeded by GoViral.
Glue London has just launched a new integrated campaign for Virgin Trains with the claim "go greener, go cheaper". If you care about the environment, you should travel by train, and if you're not convinced yet this is the right thing to do, have a look at what "the flora and the fauna of Great Britain have to say about greener travel".
As Iestyn from Glue explained me, they had a lot of fun creating the campaign and after having seen the videos, I can understand why :-) The campaign concept is really nice, and the videos are amusing, so it's a pity that the site lacks of interactivity. In the end, it's just an aggregator for the campaign videos and to deliver some information about the Virgin Trains green facts.
The international 'Put It Where You Want It' campaign from Nike Football, promoting the Total 90 Laser kicks, landed in Holland this week. Several video's starring Ajax players Sneijder, Huntelaar and Emanuelson got released and made their way around the Dutch internets. More video's of this extensive campaign can be found on Nike Football's YouTube channel.
Fuel For Life is coming. And there's Diesel behind it. This time I have no insider's insights to share, as I don't know (yet) what Fuel for Life is about (maybe). I can just show you a beautiful video (by Phil Hansen), and point you to the website of the Society against Legalization.
