adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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June 27, 2009
"The best job in the world" vs "Professional fan"

2009 Cannes CyberLions awarded (Mark will be posting a wrap-up for that in the next few days), now we are all waiting to know which entries will win Film category and the Grand Prix for Titanium and Integrated, which is rumoured that will be given to Obama's presidential campaign.

In the meantime, we already know for sure that one of the highlights of the Festival was the "Best job in the world" campaign developed by Cummins Nitro for the Tourism Queensland, winning three Grand Prix this year: PR, Direct and Cyber. That is the payoff of a great idea with a flawless execution.

However, it looked a bit weird to me that another campaign, released a few months before the "Best Job" one, and under the same concept/idea, has gone almost unknown.

aficionadoprofesional.jpg

Continue reading... ""The best job in the world" vs "Professional fan""

June 25, 2009
Philips vs Twitter

Philips is convinced of the quality and power of it's own products, so it decide to take on any challenge for any of it's product in a new campaign called Philips Versus. Interesting twist is that the campaign is running almost fully on Twitter (@philips_vs).

Basic idea is that you tweet your (most crazy) idea about what a Philips product should take on, and the chosen idea wins the 21:9 Cinema TV and will be produced. To give some inspiration, a couple of ideas are already produced by responsible agency Tribal DDB, as you can see on the supporting campaign website.

June 22, 2009
IKEA's bedroom secrets

In the Netherlands, IKEA is setting a great example of useful consumer generated content with the 'Design Your Own Life' campaign. A few months ago, they've launched Open Kitchen, a user generated showroom of kitchens with IKEA products. With over 2000 entries, it instantly became the biggest kitchen showroom in Holland. Right now they've launched the follow up Bedroom Secrets, in which you can have a look inside Dutch bedrooms. Literally, because besides the user uploaded bedrooms, a webcam stream makes it possible to watch the bedrooms of Lonne, Sven and Manette, live.

ikeabedroom.png

Responsible agency is Lemz

June 02, 2009
HP and the Power to change with a widget

We have the power to change. We have the power to save power and make the world a greener place. It doesn't take much. Even just remembering to turn off your computer at night makes the difference. HP with the help of Arc Worldwide Singapore puts at our disposal a widget than can keep track of the energy we use as well as of the carbon emission reduced.

hp_power_to_change01.jpg

It's an interesting yet very ambitious project. A good idea, nicely designed but probably too complex to generate big numbers.

Continue reading... "HP and the Power to change with a widget"

May 12, 2009
Terminator Salvation plays "with" Twitter

Here's another great example of online marketing in the entertainment sector - the twitter based Resistance2018 game. The premise is convoluted but it would seem that the "Resistance" is using Twitter to communicate, you can join the resistance and help by decrypting message which have been intercepted from Skynet.

terminator_salvation02.jpg

The game instructions and all the assets surrounding the Twitter game are housed on a blog which feels very of the moment - everything is easily embeddable, shareable and searchable.

Continue reading... "Terminator Salvation plays "with" Twitter"

April 17, 2009
Vodafone UK: If i ruled the world

ruleworld1.jpg

In this new campaign for Vodafone UK, Dare Digital created a little short film that only lives in Facebook so you have to go there to see and/or comment. Up to date, the video has over a thousand comments from people saying what they would do, which is remarkable (and really brave on the side of the brand) because it shifts the attention from the traditional medium for this kind of things (TV, and re-edited into a 20" format) and carries all the people to an online content.

April 15, 2009
Mahou's Wikipeli, a 2.0 movie

wikipeli1.jpg

In Spain, even though it's not as hard as advertising tobacco brands, when advertising alcohol there's always a limit that you can't push; for instance, on TV commercials you can show the product but no one can be seen drinking it. That is why many of these brands do branded entertainment instead of focusing on creating ideas about their products' USP. One of the most notable examples of this kind of advertising is Mahou, a beer brand that has been doing interesting things online for several years, first with Herraiz y Soto doing their interactive and now working with DoubleYou.

This year's campaign is called "La Wikipeli" ("The Wikimovie"), in which Jose Corbacho and Juan Cruz (two famous comedians in Spain) are preparing a new short-film whose plot, characters, scenes, and so on, are chosen by users taking polls, sending videos or commenting the whole process and deciding things on-the-fly.

Continue reading... "Mahou's Wikipeli, a 2.0 movie"

Philips: Cinematic Viewing Experience

Philips produces cinematic HD TV's with the 21:9 movie format. To get attention for the TV's and show all features (like Ambilight) at best, a website is launched which is definitely worth checking out. Not only for the TV experience, but als for the impressive freezed 3D movie which is shown within the TV.

Afbeelding 13.png

Credits go to Tribal DDB and Stink Digital

March 12, 2009
The year the whole world went away

One of the most known Mayan prophecies is the one that reads that the world will end in December of 2012, according to the end of the Long Count Calendar. I was about to watch a movie once and then this trailer appeared:

It seemed kind of funny that instead of being given a website to check out for more info, i was given a term to be Googled, and finally, a few days after i found some things about that:

mayas1.jpg

Continue reading... "The year the whole world went away"

March 10, 2009
Killzone 2: World Wide War

Sony Computer Entertainment recently released Killzone 2 on Playstation 3, and has been using quite an original way to promote this First Person Shooter videogame. Considering that Killzone scenario are more or less about repelling total invasion by enemies (Helghast forces), Sony brought this scheme online, with a dedicated webgame.

killzone2.jpg

You can register on the killzonewebgame page, install a Killzone toolbar on your browser and be ready to fight ! While you are browsing the internet, you may get under attack at any time, if you decide to engage the fight, Helghast forces appear in your window. Basically, you then need to get rid of them.

Continue reading... "Killzone 2: World Wide War"

February 19, 2009
Vamos, vamos, Argentina!

arg1.jpg

When talking about advertising in South America you're sometimes exposed to hear about certain (and false) cliches: for instance, "Brazil is really good at graphic work, and only at graphic work" or "Argentina is really good doing TV work, and only doing TV work". I wasn't even interested in advertising when I saw on TV this commercial done for the new (then) Renault Clio. Years later I knew about their creators, Agulla&Baccetti, and some of their legendary (and multiawarded) campaigns, being also a seeder of new talents (with the likes of extremely succesful people in later years such as Juan Cabral or Leandro Raposo, among many many many many others) Did i say "many" enough?

Being one of the things I like the most about all of that works was the way in which emotions were expressed through images, it is often said that creativity in Argentina was dramatically fed because of the infamous Corralito situation in 2001, which almost completely froze bank accounts and forbade withdrawals from U.S. dollar-denominated accounts. The tone of TV spots, introspective until then, became more of cheerful, trying to help people to overcome the sadness they were living. As part of this anomalous situation you can even find three minutes length tv ads done by Madre for Banco Hipotecario, being the length of the ad part of the strategy as to try people believing in banking again.

Continue reading... "Vamos, vamos, Argentina!"

Rock hard and build your future

Though i'm originally from Spain i've spent the last three years of my life living in Mexico, so the first time I asked Martina about writing for Adverblog she told me that it would be nice reviewing a lot of digital cases coming from Central and South America, as to have a global vision of digital advertising in Adverblog.

Not that I haven't tried but besides a few things coming from Brazil, I haven't found anybody in this region consistently generating first-class digital work (but maybe there is! if you think you or your company is doing it and you work in Central/SouthAmerica please drop me a line to dani.granatta AT gmail DOT com !)

uvm1.jpg

Well, the thing is that last week I was part of the jury for the first IAB Conecta Awards organized by Mexican IAB and I went to Mexico City for the voting, kind of prejudiced about what we were about to see. But once there, and in really good company, we found a few works worth to be noticed. I specially liked this one called "Rockea duro / construye tu futuro", done by Substance for UVM, one of the universities of fastest growth here in Mexico.

Continue reading... "Rock hard and build your future"

February 06, 2009
Onitsuka Tiger launches the Zodiac Race

Onitsuka Tiger has recently launched a campaign to celebrate its 60th Anniversary and promote its new collection ispired to the Japanese Zodiac. Amsterdam Worldwide has created a short animation movie and has refreshed thewebsite and the print campaign according to the new concept.


Continue reading... "Onitsuka Tiger launches the Zodiac Race"

January 27, 2009

Skoda Octavia Remote Control

January 14, 2009

That monster, love

December 15, 2008

Flemish Liberation Army Against Freedom

Simon's sister's dog

November 07, 2008

No Hunger

October 24, 2008

Meet The Beckers

October 20, 2008

Axe Dry France : Canadairman

September 29, 2008

Volvo's RUSH

September 25, 2008

Diesel's Dirty 30 party

September 23, 2008

Wario Land - Shake it

September 12, 2008

Run Cactus Kid, Run by Oasis

June 21, 2008

Absolut Colors of "coming out"

May 06, 2008

The AXE Cottage

March 06, 2008

Horseltest Red Cross

February 28, 2008

Axe Pulse Tester

February 27, 2008

KLM: Stop the Hassle

February 18, 2008

Beatboxing with Tele2

December 14, 2007

Fireworks from Holland

December 05, 2007

When banners become "alive"...

Unsubscribe

November 01, 2007

Good Things Should Never End

October 25, 2007

EU starts NicoMarket

October 03, 2007

Go green with Virgin Trains

August 30, 2007

Dutch touch on Nike T90 campaign

August 17, 2007

Diesel, Fuel For Life

August 14, 2007

England's Real Passion

Sporting wants you

July 03, 2007

Simpsons Movie is coming

May 22, 2007

Essence Beach Showercam

April 26, 2007

For review: SecretFInal.com

April 25, 2007

Get some nuts, you fool!

April 05, 2007

Le Duel

March 27, 2007

Do you really want to futurize yourself?

March 15, 2007

Ray-Ban, Never Hide

March 14, 2007

The Wall Street Journey

March 08, 2007

This Is Living

February 12, 2007

Dove, old yet still sexy but not sincere

February 11, 2007

Young Frankenstein against music piracy

February 07, 2007

Enjoy the MotoSpeed

January 22, 2007

Heidies for successful living!

January 10, 2007

Steve Jobs 2007 Keynote

December 18, 2006

Year of the pig

November 21, 2006

The time traveller, great put-on or real?

November 01, 2006

Bad hair day with Opel Tigra

October 24, 2006

MSN kills the SMS

May 02, 2006

Kiss my "six pack"

April 06, 2006

New Megan, weird but interesting (link now ok)

March 30, 2006

Heineken meets Google (again)

March 10, 2006

Mammut Mount Everest Viral

March 05, 2006

Be kind to smokers, they already have a short life.

March 03, 2006

Red Card for American Express

February 23, 2006

Renault: pretty annoying

February 17, 2006

Need more space?

February 06, 2006

The biggest German football team ever

February 02, 2006

Mercedes-Benz launches Videocast

January 31, 2006

Online communication against junk food

The Lemmings are back

January 27, 2006

The crazy lovely football by Onitsuka Tiger

January 26, 2006

The Brera Machine Warriors

January 25, 2006

Volkswagen US podcasting for Motor Show

January 23, 2006

Talking shoes from K-Swiss

December 28, 2005

Amnesty Makes Some Noise

December 11, 2005

Change Me by Getty Images

November 03, 2005

Hello Moto, 3G is here!

October 24, 2005

Blaupunkt: advergame and viral video on MTV.it

October 13, 2005

Talk Town against child abuse

October 05, 2005

Adidas Megaride, mega disappointment

September 26, 2005

Pepsi's sense of humor

September 21, 2005

Online campaign for the BBC

September 15, 2005

BMW Italy: new campaign, old mistakes

September 10, 2005

Online campaigns for Sony Playstation

August 23, 2005

Online campaign for Revolver movie

August 14, 2005

Sony Ericsson "Soundtrack to your life" campaign

August 09, 2005

The Guardian targets US users with satyric ads

July 22, 2005

Get ready for Mercedes Benz World

July 19, 2005

Sony EU summer promotion not so pan-European

June 16, 2005

The "One" campaign goes online

June 08, 2005

GM and the "No Worries" campaign

June 02, 2005

Sun Microsystems promotes StarOffice in Spain

May 31, 2005

McD: what's the fruit buzz?

May 26, 2005

Playstation and the "Summer of Freedom"

Wanadoo starts online campaign in the UK

May 19, 2005

Saab targets young (rich) families

May 18, 2005

Easy Fridays for Nivea

New campaign for LA Gear

O2 promotes the Pay&Go Sim online

May 17, 2005

Sony, like.no.other

May 13, 2005

Xbox runs promotion full of interactive videos

May 04, 2005

Online campaign for RAS Insurance

April 25, 2005

Ikea online with Profero

April 21, 2005

Sony, the new Walkman is online

April 15, 2005

"Be cool" and the strange promotion

April 13, 2005

The horror is online

A sweepstake for American Airlines

April 04, 2005

Online push for T-Mobile

March 13, 2005

Discovery Channel promotes the "Dragons"

February 25, 2005

Cisco's new campaign hacks the hacker

February 12, 2005

Nintendo gets ready for European online push

February 11, 2005

Shark Tale dvd promoted online

February 03, 2005

Nivea proves successful in targeting gay people

February 02, 2005

Samsung looks for the best mobile gamer

January 31, 2005

Lufthansa flies high with Profero

January 27, 2005

Online campaign to support Tsunami's victims

January 26, 2005

New online push for Mini

January 25, 2005

A special heart for Valentine's Day

January 22, 2005

MSN Italia promotes Messenger

January 12, 2005

Ing Direct Italia: 3m Euros online

December 10, 2004

Spot the Vegan

Burger King offers coupons on the Web

December 01, 2004

Make love, Not Spam (and beware of hackers)

November 17, 2004

Travel with taste with Europcar

November 15, 2004

The new Honda Fr-V is online

November 11, 2004

Branding campaign for Kotex

Sweet online ads

November 10, 2004

Come on, let's fly

October 20, 2004

Unilever presents the 'Health Hub'

October 19, 2004

BA flies high (online)

October 08, 2004

Ikea advertises online in Italy

October 07, 2004

First Kelkoo, than buy

October 05, 2004

ThinkUknow?

September 30, 2004

Van Helsing's DVD promoted online

September 03, 2004

AOL Germany: why wait?

August 26, 2004

Follow your own star: a success

July 29, 2004

Anti-smoking campaign for kids

July 28, 2004

Online ads for Pickwick Ice Tea

July 27, 2004

Rich media for KIA

July 26, 2004

Audi presents "I, Robot"

July 24, 2004

Online campaign for Vodafone Spain

July 23, 2004

Samsung: 'Get 2 � Pay 1'

Saab pushes it hard online

July 02, 2004

Fanta's rich media

July 01, 2004

Spain: the new N-Gage

June 22, 2004

C2: low calories, high interactivity

June 21, 2004

The German Spiderman 2 is online

KLM's plans on Gay.it

June 16, 2004

Barclaycard's online promotion

June 04, 2004

Skyscrapers for Lufthansa

MSN promotes Schrek 2

June 03, 2004

Sharp: ads for emails

June 02, 2004

Nike scores with Lycos Spain

May 30, 2004

Rich media for Sharp's PDA

May 25, 2004

Easy ringtones for Virgin Mobile

May 19, 2004

Troy's online promotion

May 12, 2004

H&M's "Divided" online campaign

March 17, 2004

Fiat signs deal with Handbag.com

March 15, 2004

Online ads for fresh breath

March 10, 2004

Do more than just watch

L'Or�eal winning interactivity

March 09, 2004

British Red Cross' first banner

Play Export Extreme

March 08, 2004

New snack promoted online

March 03, 2004

Focus on Deep Focus

March 01, 2004

Ameritrade to launch "Last Market Hour"

February 28, 2004

Diesel loves nature (while it lasts)

February 20, 2004

BBC Mundo online push

February 18, 2004

Visa partners with MSN for online push

February 16, 2004

Standard Life Bank starts online campaign

February 09, 2004

Monster's new campaign

January 29, 2004

Golf's birthday celebrated online

January 23, 2004

Cisco running online ads

January 15, 2004

Yell launches web-push

January 08, 2004

Travelocity's campaign to regain... "velocity"

January 07, 2004

Yahoo! takes it "personal"

A "road" promoted online

Evian: "Detox" campaign online

December 30, 2003

It's better with the Butterfly

December 14, 2003

Cheerios targets new mothers online

December 11, 2003

Automakers: go where the prospect is (Volvo docet)

December 09, 2003

Nappies's online promotion

November 19, 2003

Kill Bill and rich media ads

November 17, 2003

Fiat presents its "Idea" online

November 13, 2003

Sony Vaio TV online promotion

November 11, 2003

Lego's online promotion

November 04, 2003

Honda presents 'Critical Decisions' campaign on MSN

October 07, 2003

Whodunit? runs exclusively online in Europe

October 02, 2003

Mercury Minivan online promotion

LasVegas.com online campaign

September 24, 2003

Mazda: targeting thirtysomethings online

September 23, 2003

British Airways promotes its business class online

Xbox: It�s good to play together

September 19, 2003

Volvo S40 online promotion in Italy

September 16, 2003

Is traffic enough?

September 12, 2003

Disney picks Lycos Europe to promote the Pirates

Successful Pointroll

September 05, 2003

Ford F-150 online promotion

September 02, 2003

Online campaigns of the week

September 01, 2003

A campaign with "class"

August 25, 2003

Jose Cuervo "Endless Summer" Campaign

August 20, 2003

Zuji new campaign by M&C Saatchi

July 24, 2003

New below-the-line campaign by Virgin Atlantic

July 22, 2003

Sony goes viral

July 21, 2003

ING Direct new online campaign

July 18, 2003

Buy a New Beetle, get an iPod

July 17, 2003

Celebrating Bruce Lee online

July 13, 2003

Chrysler Deploys Interactive for Crossfire

July 09, 2003

Looking for a memorable online campaign

July 03, 2003

Volvo picks Flashtalking

July 01, 2003

Campaign of the month: Audi A8

June 28, 2003

Rich media for MINI

June 26, 2003

Talking about intromercials

Sony Ericsson campaign to present new game phone

June 24, 2003

Nissan goes online in Europe

June 23, 2003

Profero on board for Lufthansa campaign

June 20, 2003

Reebok Launches Online Crime-Caper Campaign

June 16, 2003

Online political advertising

The Hulk promotion online

June 04, 2003

United Airlines: new advertising campaign

June 01, 2003

IAB: here comes the branding campaign

May 20, 2003

Faster. Easier. Bingo.

May 19, 2003

CBSMarketWatch.com: it's an "Happy Hour"

Are looking for more cool interactive ideas? Check the archives


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