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Interactive marketing and other great advertising ideas since 2003
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November 16, 2007
Move, don't get fat

From Germany, a lovely campaign created by Scholz & Friends, Hamburg for the German Olympic Sport Federation. You'll better do a lot of sports... Copy says: "If you don't move, you get fat".

Continue reading... "Move, don't get fat"

October 29, 2007
Don't call and drive

From the Czech Republic a great print campaign to promote road safety. Don't talk over the phone while you drive. Crash and Accident, the new fragrances for silly people.

(click to enlarge)

The agency is Saatchi & Saatchi Praha.

via ReklamniBlog.

August 15, 2007
The "Protect your head" campaign

From Canada (via Freddy's blog), acampaign to raise awareness around the risks of brain injuries. The idea is to convince people to wear an helmet everytime the perform potentially risk activities, such as biking, skating, but also working in a construction site.


The website features a 3D brain that simulates what everyday social situations may be like after suffering brain injury. You can take a series of tests by answering questions or playing little games that show you how your capabilities may result affected if you don't protect your head.


I really like the approach and the tone of voice they've given to this campaign, because it touches important points to get teens' attention but, at the same time, sends out a positive message: having fun doing crazy things it's not prohibited, but remember to protect your head when you do it (see the "can I go out and play?" section).

The agency behind the site is Artistech Newmedia while the offline side of the campaign has been created by DDB Canada. If you continue reading this entry, you'll see the print ads they've created.

Continue reading... "The "Protect your head" campaign"

June 05, 2007
Say goodbye to the smelly fridge

It's quite some time I don't post print campaigns... this time I can't avoid sharing these ads I've found on Cool0r. The agency is DDB Paris, is Brandt, a refrigerator which prevents odors to mix. I think the illustration/characters' idea is just brilliant.


Continue reading... "Say goodbye to the smelly fridge"

April 01, 2007
Ford @ America's Cup

Simple but brilliant idea by Bassat Ogilvy (Spain) to present Ford as the sponsor of America's Cup kicking off in a few days in Valencia.

via Briefblog.

March 28, 2007
Don't play with your health

... Check your cholesterol. Two brillant ads by McCann Portugal to support the Campaign Against the Cholesterol.


Thanks Fabio for the submission and congrats for the great work.

Continue reading... "Don't play with your health"

March 27, 2007
The Viagra Twister

Great print ad for Viagra (Pfizer) in Mexico. Responsible agency is Ogilvy & Mather.



March 19, 2007
From cat to tiger

Whiskas for growing kittens... simple, funny and quite effective in delivering the message. Too bad the agency was not mentioned.


February 13, 2007
Change your perspective on strong hair

From JWT Frankfurt (via Ads of the World) a very "strong" campaign to promote Bayer Priorin, a product which increases the strenght of you hair.

Tip: if you don't get the ad, step back and watch it from a few steps away. I love the idea of an ad which challenges the perspective you look at things. It reminds a me somehow at the woman drawing often used in psichology.

January 08, 2007
When recycling becomes interior design

From Australia, a very nice campaign by HP. It's not really about recycling old printers (I mean, it's not really environmentally friendly), but surely helps with some ideas on how to find a new application for old hardwares.


As Miel points out on his blog, they could have exploited the concept online as well, maybe launching a challenge to consumers on possible alternative placements for old printers. Good to see not all the brands always think about exploiting consumer generated content :-)


December 15, 2006
Safe birthday at Mc Donald's

A nice campaign by TBWA\Frederick, Chile for Mc Donald's. I like the 70s style of the living room...


December 13, 2006
Happy Holiday, Charlie Brown

Original concept and excellent execution for this campaign by H2e for the Bundesverband Tierschutz, a German association which fights for Animal Rights.

Found on Brainstorm #9 where you can find more ads belonging to the same campaign.

Continue reading... "Happy Holiday, Charlie Brown"

Playstation against obesity

LG&F; for Bold, the Belgian Association for Obese Patients. Maybe Playstation was not enthusiastic about it, but I think it's a very nice concept, which would work even better with the new WII.

Copy says: Encourage your children to do more sport.

November 23, 2006

Smoking reduces weight

November 08, 2006

Thuringia, not just sausages

October 26, 2006

The Halloween soup

Don't cook, work

October 12, 2006

Don't be cool

October 11, 2006

Money isn't everything

October 09, 2006

One more reason to love winter

Learn English the right way

July 10, 2006

Scrabble: everything is possible

June 22, 2006

Stop racism, but change the ball

June 13, 2006

The beans' power

June 12, 2006

A sock too opaque

May 22, 2006

More than a car

May 20, 2006

You'll better use DHL

May 17, 2006

Fashion by post

May 08, 2006

Durex: happy father's day

Plan your family

April 19, 2006

Mercedes and its new airbags

April 02, 2006

The home of Lamborghini

March 24, 2006

Energizer, power for powerful toys

March 20, 2006

Harley Davidson's art-vertising

March 16, 2006

Don't take colors for granted

The Russian Opera House

March 13, 2006

Nike's art-vertising

March 12, 2006

Dog's unconditional love

March 11, 2006

Let's fight landmines

March 10, 2006

The pure spirit of Brazil

February 15, 2006

Reading Humo can have serious consequences

February 13, 2006

The bubbles!

February 07, 2006

It's swimming time

January 29, 2006

Du bist Deutschland

January 26, 2006

Gatorade power

January 23, 2006

Let the kids play

January 18, 2006

Alternative solutions

January 17, 2006

The ultra-slim mobile

January 16, 2006

The quietest vacuum cleaner

A restaurant for carnivores

January 10, 2006

Wash me

January 05, 2006

Go, before it's too late

December 30, 2005

Karate Kid school

December 22, 2005

Don't believe in fairy tales

December 20, 2005

Uneasy when it gets steep?

Can I have it like that?

December 16, 2005

Shell: keeping gears in motion

December 14, 2005

You really need to get away

December 12, 2005

Instead of a Divorce buy at Ikea

December 06, 2005

The Martini Olive Oil

December 05, 2005

People Opposing Women Abuse

November 22, 2005

Let the beast go... (again)

November 21, 2005

London, the cheap way

November 17, 2005

We don't have enough donors

November 16, 2005

Get to the point

The new Beetle, simply unforgettable

November 07, 2005

Take a walk on the wild side

November 04, 2005

Diesel Society of Nature Lovers

November 01, 2005

The new BMW X3: a nightmare

Removes those annoying bits

October 27, 2005

Basic Instint... Sharon Stone (revised)

October 26, 2005

Mercedes, The Wind Maker

October 25, 2005

LG stylish ads

October 22, 2005

Is condom advertising appropriate?

October 21, 2005

The Australian "Open"

October 20, 2005

It's just an illusion...

October 19, 2005

Beer black power

October 12, 2005

Could you be cleaner?

October 11, 2005

The Bud drunk superhero

October 09, 2005

Fire and flames

October 07, 2005

AIDS is not a present

October 06, 2005

Audi meets Escher

October 04, 2005

Campina Optimel: that's slim!

September 29, 2005

Vatican angry over new Playstation ad

September 27, 2005

Bread is life

The Slim Fast Jail

September 26, 2005

Axe and the nun

September 22, 2005

Nintendo goes shady

September 21, 2005

Nike: always on the run

Sweden to cut taxes on print advertising

September 16, 2005

Leo Burnett for Amnesty International

September 12, 2005

Leibniz, Milk & Honey

September 08, 2005

Duracell, pure power

August 24, 2005

The Economist brain

Uruguay: happy birthday Pepsi

The new Playstation is here

August 19, 2005

Pattex, since 1923

August 15, 2005

Eco bus

August 12, 2005

Trivial Pursuit: Rodman's wedding

August 11, 2005

Carrot fingers

August 10, 2005

The Hansaplast Rockstar

Pilot, the pleasure of writing

August 09, 2005

The new Golf is coming

August 03, 2005

Laundry network advertises on Playboy

Family photo

August 02, 2005

McDonald's baby food

July 27, 2005

It's just a football match

July 26, 2005

Mc Donald's french fries relay

The Axe effect: tons of ads!

July 25, 2005

BMX: ride everywhere

July 21, 2005

Aprilia, does sex sell?

July 20, 2005

Mc Donald's ethical marketing

BBC World: the news is moving

July 19, 2005

Kellogg's: your new dress

July 11, 2005

The Pentax camera and the fish

July 08, 2005

Perlana and the Black Power

Small pieces for a big ad

July 06, 2005

Land Rover like Batman

The Knorr barbecue season

July 05, 2005

Not everything is as nice

July 01, 2005

Brazil wins and makes fun

Gatorade's exhausted dogs

Doom: the insects terror

June 30, 2005

More than a newspaper

Suzuki: details create the personality

June 27, 2005

Labatt and "la fiertè quèbècoise"

Knorr: effective or disgusting?

June 22, 2005

Just the highlights

June 21, 2005

We take you back and forth

June 08, 2005

Don't cry for me Argentina

May 31, 2005

The shape of Heineken

January 10, 2005

Osama gets a new haircut

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