Jeff Anderson and Isaac Silvergate are the creative team behind the multi-awarded and acclaimed 'Great Schlep' campaign that played a part in getting Obama into office. They've won virtually every advertising award, including a Titanium Lion, D&AD; Black Pencil, Grand Clio and 10 Gold One Show Pencils. They currently work at Aussie owned New York hot shop Droga5, but now they're working for you
Very glad to share with you our latest work for Nikefootball. The Legend of Paolo Maldini strikes back...
The video has been created to support the launch of the limited edition boot Tiempo 94 which is an "upgrade" remake with Flywire technology of the famous boot used in 1994 at World Cup by Maldini and several brazilian players.
By: martina // Permalink // Comment(s): Category(s):Europe
I love the way Herraiz Soto & Co transforms every work into a dreamy and enjoyable experience, as they did, for instance, for Labuat or Camper earlier this year. Being copywriting one of their strongest virtues, now they're coming up with a sweet tool developed to reinvindicate the joy of writing, a sweet text editor called Ommwriter, go check it out and play with it for a while (sadly, only for Mac 'til this moment)
From Japan a super crazy and super cool campaign by Sony to promote a new vehicle navigation system. The idea is very simple an it is inspired by something we (almost) all do in the car when we drive with our friends or even by ourselves: we sing.
The campaign is an online audition to pick the best performers singing in the car. Not only the videos get uploaded on Sony's website, but the best ones also will become part of the TV spot that will go on air as from mid-December.
This is definitely a perfect example of interactive TV content created with consumers help.
This week you might have heard already of Esquire's Augmented Reality issue. The video below explains the action. Basically the print magazine gets interactive: when you point the QR code to your webcam a world of additional multimedia content is unveiled.
There has been quite a lot of buzz around the initiative. In my opinion the idea is pretty cool, if not only because it got a lot of people talking about it and buying the magazine to discover it. I see it more as an advertising campaign rather than an enhanced editorial plan. I think the money invested in producing all the interactive content isn't something the Esquire can afford investing every month, and probably it won't even be worth it. Also, the aspect that really amazes me is the great job they've done building content with celebrities. This is the real added value of the initiative and possible the hardest thing to replicate
Did you know that behind Google there is an old, fast and wise librarian? See it yourself at www.insideyoursearch.com. Of course she's fast and effective because she eats Weetabix...
I can't help having contrasting feelings about this campaign. At first I found it smart and simple, but now I'm not sure about the idea of relying on another brand popularity to sell another brand. I find it kind of weak and surely applyable to more brands than just Weetabix.
Since I work for Nike, I'm surely not in the best position to judge Adidas work but, as you know, my editorial line focuses on showcasing great digital creativity in a objective way with a personal touch. Nike and Adidas approach football communication in a very different way so I'm not going into strategic nor brand discussion. I'm posting about Adidas Football Teamgeist project simply because I was impressed by the quality of the project.
It's an impressive digital production to tell the story of the German National team shirt and of course, drive replicas' sales on the way to WC10.
Converse has recently launched a new brand website with ecommerce fully "embedded" in the experience. Navigation it's pretty straightforward: buy, make or play. The first option is to buy in-line product, the second is to customise your shoes and the third is to be (slightly) entertained by the brand.
Sorry for the strong language, but this is the title of a new social campaign from Denmark. The campaign is literally in your face as you have to punch the featured girl to get the message. Most disturbing is that you want to go all the way through, which make you feel like a 100% idiot once finished. But the message, even though it's in Danish, is very clear.
Branded iPhone applications need one characteristic to be successful and appreciated by consumers: they need to be useful and, possibly, worth talking about to friends. I was quite doubtful when I received an email from Tide PR people promoting "The Tide Stain Brain". But I was wrong, the insight the used and the service they want to provide is pretty good: a guide to stain removal, an application that helps consumers finding and sharing solutions for stains.
If you don't have an iPhone you can still check out the online version of the app, not as since, but probably as useful.
I love the multimedia journey that my colleagues and Nike/Jordan created for the launch of the M6 model. I like it because it has a rather fresh approach with video product storytelling divided in small but effective pills.
It's a walk through the inspiration, the design process and Carmelo Anthony's feedback to the product. Very insightful and very "intimate" and therefore pretty authentic.
MINI claims to have a lot in common with street art. Both urban phenomenons, both part of metropolitan streets. That's why they teamed up with Craig 'KR' Costello. Craig created the KRINK brand, which stands for highest Quality markers and ink (KR-INK) and has a great reputation among street artists as well as designers worldwide. For MINI Germany, Craig painted a black MINI Cooper S with the typical dripping ink aesthetics.
The touch of sense of humour you won't expect from such a traditional game like Trivial Pursuit: to promote the latest version of the game they launched an online challenge that cashes on a neverending rivalry. Can women prove they are smarter than men? And viceversa?
The game is fun (if you have an all-knowing personality :-) and also the video launched to support the action has the potential to generate quite a lot of buzz, especially because it cashes on images that are already pretty popular/successful.
Virgin Atlantic has just released an iPhone application to help flyers who don't like flying. The application presents the pretty well known "Flying without fear course" aimed at anxious flyers. It features a video explanation of the flight process, frequently asked questions, relaxation exercises and a fear attack button for emergencies with breathing exercises.
I find the app idea very nice and perfectly in line with the brand and the service you would expect from an airline company. However I'm doubtful about the fact of making consumers pay for this (€3.99) and I'm a bit disappointed by the visuals which look dull. Both aspects are rather unexpected from a pretty cool brand like Virgin and, while I can somehow understand the idea of paying for a value added service, I really don't get why they didn't dare a bit with the layouts.
The latest advergame that plays with your Facebook profile has been launched today to promote the upcoming movie Sherlock.
Start here, "hire" a Facebook friend to help you out as Watson and start playing. I've just completed the registration and I'm waiting for the challenge to begin... look forward to see what will happen. Since the project has been created by AKQA, my expectations are pretty high :-)
A lot inspirational digital project that promote social causes or educational content lately. My latest discovery (thanks to Osocio) comes again from the US and talks about the support we can give to homeless people in Boston. It's called the Big Warm Up.
The project is interesting not only because it aims at driving attention to the social issue but also because it's very well executed with a great soundtrack and a very nice use of infographics.
Kiteboarding brand F.One has recently launched a new website to promote its Bandit kites. The site takes the users throughout the exploration of a virtual city where different shops offer different kind of information: the cinema shows a short movie featuring the F.One team, a garage is the place to find out about "safe" kitesurfing and the lab is the place to go to discover F.One innovation.
At first sight I said, wow, very nice work, but after browsing around for a bit I realized the whole things wasn't as good as it could have been.
Very often when we think about winning a (big) money prize we speak loud and declare that, if that would happen, we would give quite some money to a charity organization. In Canada Cadbury has decided to give us the possibility to actually keep our promise: win $ 100,000 for us and donate the same amount to a charity organization.
They setup an online contest that gives away several prizes (including the big money) to consumers and allows winners to automatically forward the same prize to charity organization of choice.
Especially in the CPG industry, money based contests aren't new and, most of all, don't do much to build consumer loyalty. However, in this case, Cadbury gives us a good lesson in terms of corporate social responsibility and does an excellent job also in supporting its brands (Halls, Trident and Caramilk among the others).