This action developed by The Kitchen (part of Grey Paris) promotes VOD, a new film-selling service from MK2 in France (under the idea of "your computer and movies are no longer more than one thing"), taking away people attention while watching "Fast and the Furious 4" trailer in french cinemas... brilliant!
I don't know if it's just me but this morning i step onto a couple of sites that asked me to fill in a twelve-fields form (each) before getting into the experience, which, by the way, one was really boring and the other one crashed my browser twice.
So, maybe i'm getting too picky but i don't think i ever visit again any of those sites and also i'm really pissed off about the waste of time i spent filling out those forms, much more because of it than because of the fact that i gave my personal data, so... what's the point of any brand in having my data if i do feel really upset about them?
I always loved this topic on Dipity where you can find the latest Meme things storming the Internet, from the buzz generated by the Blair Witch Project to the moment in which George W. Bush is attacked with a shoe. The last one that caught my attention in the latest days was an initiative launched by my good friend Fer Barbella called "The Ultimate Joker", in which he asks for the Joker character never again being used in any future Batman film, stating that "Heath Ledger is the best Joker ever".
You have something to say to the President of the United States? Then you can upload your video to Dear Mr. President, a nice action coming from Pepsi and R/GA.
Last summer my friends Pit and Efrain sent me a link describing a strange experiment from the group Pop Levi using videos from YouTube for their single "Semi Babe".
You had to open both videos (each one of them featuring members of the group, one playing keyboards, the other one playing guitar and singing) in different browser windows and then resizing these to make both videos appear as one.
I think when working in an agency everyone of us has faced that simple question that reads "what will we do for Christmas?". Although the main solution in the latest times has been uploading your face to customize some kind of animation i feel a bit tired of it, as only a few pieces have really succeeded (the famous Elf Yourself as one of the main examples)
So a few days ago i heard about this nice campaign called "Christmas lights"developed by Scholz&Volkmer for Coke in Germany, in which you can use a mashup of Google Maps to zoom in until you find your friends' houses.
If you enjoyed Barack Obama winning US elections or simply you enjoyed George W. Bush leaving being the President of the United States then you'll maybe like this site created by the people at Shackleton called "Bush ByeBye Party".
Simple and funny, it consists on what to do to celebrate this special farewell: an earth map to add your party, downloadable goodies for the parties (some of them hilarious, as for instance, Obama masks), a safe kit for the day after and some other stuff. It has been set 67 farewell parties so far, if you think you want to do it too don't miss this site, it's worth a while :)
It might be seen as pointless, and could have remained a funny local video.
Except it has reached 1,200,000 views in one week on Dailymotion, and 900,000 on Youtube, making it one of the top 5 videos of last week worldwide.
Figures that lots of agencies and brands would kill for.
And yet, it is not marketed and no brand is behind it. By no brand I mean Nintendo.
But still ... even it is far from the family/social image the Japanese company is communicating on (I mean, who is this French punk showing bad example on road safety ...), I let you imagine the huge and free exposure it means for them.
I found very interesting this way of getting information in this site done by Your Majesty for the New York Times called NY Times Conversations.
A nice and simple navigation to see interesting videos of people like John Leguizamo or Isaac Mizrahi talking about their passions and relationship with NY Times while a news feed is fed by real time news related to the subject of the video being played (i suppose based on tags).
