So, i guess this is my first post here, thanks Martina... and hi mom! :)
Not a project actually, but days after the launch of the very impressive Coke Zero Game my good friend Paulo found this really nice video about how's the life inside North Kingdom:
A fourth Sony Bravia commercial just popped-up. Quite unexpected, since the buzz around Play-Doh is still on and we've had no teasers, making-offs or whatever to heat up the fire. Rumour goes that this is a local version for Egypt, made by Y&R.
Nicole Kidman is using her DS for brain-training. Nice, but years ago Nintendo thought of a whole different kind of use for the console: sex education! Probably never made it any further than this (rare) demo, but that doesn't make it less interesting. Watch and learn ;)
Even if summer is almost over, it's time for me to take a break from work and for Adverblog. I will not update the blog for the next to weeks, but don't worry, on Friday 22nd I'll be back.
Ciao!
Martina
By: martina // Permalink // Comment(s):(1) Category(s):Miscellaneous
... has been explained by Ken Yamada on Information Week. Webcast technology is being used to run meetings, to communicate with employees, train sales forces, make product announcements, brief investors and analysts, and run corporate seminars, among other uses.
The article is very good and detailed and provides with a lot of useful information about web casting technology, costs and effectiveness.
This is not exactly about online advertising, anyway I think it's somehow connected since it the discussion is on PDF files used for online presentations. The usability guru Jakob Nielsen talks about the matter in his Alertbox, suggesting that:
Users get lost inside PDF files, which are typically big, linear text blobs that are optimized for print and unpleasant to read and navigate online. PDF is good for printing, but that's it. Don't use it for online presentation."
This is not exactly about web advertising, but I thought it was interesting to talk of the two main (and only?) dot.coms that today have merged. I'm talking about Buongiorno and Vitaminic, Buongiorno is one of the main web and wireless advertising providers in Europe, with Vitaminic is something like Mp3.com, for what concerns music.
You can read the press release online (pdf). This time it's in English :-)
Film fan sites can now really influence a Hollywood release. It's not just a question of promoting a movie online, it's also about considering Internet based communities. It's like the case of "committed minorities".
As The Guardian writes today:
The studios are becoming increasingly eager to keep online fans happy by releasing promotional footage early and giving them snippets of information as the hype for releases builds.
Quoting a famous ad, I would say "Never underestimate the power of the Internet"... of course this works also the other way around :-)
I just received a protional email from the Wall Street Journal.
The title of the message was: From the President of the Wall Street Journal Online
... This title sounded kind of scary to me... or maybe I perceived it as funny. I'm not sure.
Anyhow I think it's an high-sounding way of addressing people. Ok, you wanted people to immediately understand that wasn't spam, but please don't make it sound like an heavy statement, don't take yourself too seriously.
In medio stat virtus.
I thought the game was over with Google defeating me when a couple of days ago I received this message:
Hello Martina,
Thank you very much for your interest in Google AdSense. However, due to VAT restrictions, we are currently unable to accept web publishers in Italy into the AdSense program. We hope to make AdSense available to you in the future.
You have already received an email notifying you that your application has not been accepted and we are keeping track of your application. When AdSense becomes available for web publishers in Italy, we will re-evaluate your application.
Sincerely,
The Google Team
Ok, I said to myself, I have to blame the Italian Government if Google doesn't accept me in AdSense program. I was a little bit disappointed, but that was it, at least I had a reply.
Then I received a message from an Italian reader, Maurizio, who runs this web site that has been accepted in the program... then I found out that also Paolo, a blog-friend that lives less than 50 km from me has been accepted in the program...
What's wrong with me????? Why they don't want me????? Gimme one good reason!
You can't base a revenue model only on online advertising. As explained on Boston.com Yahoo! keeps teaching us that it's important to diversify the revenue stream by offering premium fee-based services. You can't live with advertising alone...
That's why Yahoo! is lauching Games-on-Demand pay and play as much as you want (or can :-)
Online personals are getting a bigger and bigger business. There is an intense competition between online dating services with Yahoo! and Match.com leading the leading the advertising challenge in the sector. Today on IAR Ryan Naraine pictures a precise state of the art of the market, trying to answer a curious question:
If money can't buy you love, what's the explanation for the overflowing cash registers in the online personals space -- where high-traffic destinations have found big profits in user-created content?
As in offline life, I would answer: money can't buy real love�
