October 11, 2007
 |
 |
| The Pet Shop Boys, Orwell and the QR codes |
There is a lot of buzz online about the new interactive video launched by the Arcade Fire. Surely a nice thing but, in my opinion, not as interactive and innovative as the Pet Shop Boys video inspired to Orwell's 1984 that embeds QR codes linking viewers directly to on-line content about issues of civil liberties. QR Codes are barcodes that contain digital information such as URLS that can be read by camera phones.
If you've done nothing wrong
You've got nothing to fear
If you've something to hide
You shouldn't even be here

You can learn more about the video on the official band's website.
via Engadget.
|
 |
 |
 |
 |
 |
September 28, 2006
 |
 |
| Missed call marketing: wow! |
On Textually, Emily has an interesting post on "missed call marketing", presumably a new form of mobile marketing spam.
"Missed call' marketing is the term that has been given to the practice of calling a mobile telephone for such a short period of time that the owner cannot answer the call. When the marketer disconnects the call, most mobile phones present a 'missed call' notification with the marketer's number. The marketer intends that the owner of the phone will think that they have missed a legitimate call and ring the number back, in which case they hear a recorded promotional message".
Spam is always very annoying especially if now it expands from your mailbox to your mobile phone. However, looking at the "Missed call marketing" practice, I'm impressed by the spammers' creativity in coming up with such a great idea which taps into the strongly emotional relationship people have with their mobile phone. How many people get excited/worried/surprised/curious by a missed call from an unknown number? I love these new spammers who studied the sociology of the mobile phone :-)
|
 |
 |
 |
 |
 |
September 25, 2006
 |
 |
| Testing Bluetooth marketing in supermarkets |
In The Netherlands, Asian food brand "Go-Tan" is running an interesting experiment of Bluetooth marketing in an Albert Heijn supermarket located in Den Bosch.
As explained on Emerce (in Dutch) custumers shopping in the supermarket (and anyone walking within a 100m distance) who has an open Bluetooth connection, are reached by a contact request from the Go-Tan device. The messages delivered through Bluetooth aim at making people aware of the discounted Go-Tan products available in the stores.
Continue reading... "Testing Bluetooth marketing in supermarkets"
|
 |
 |
 |
 |
 |
 |
|
|
 |
July 03, 2006
 |
 |
| Blackberry marketing for Xerox |
Brand Republic reports about "Business Colour", a branding campaign by Xerox to target BlackBerry users. Created in partnership with the Financial Times, the campaign delivers special ads to the users visiting the FT website for Blackberries.
Henrik Aagaard Bustrup, European advertising manager at Xerox commented: "The use of BlackBerries to extend the theme of our campaign with our key audience is an effective way of bringing colour to a business environment and not least be the first to use this medium demonstrating the innovative company Xerox is".
|
 |
 |
 |
 |
 |
May 04, 2006
 |
 |
| The beginning of Blackberry marketing |
I've found this some weeks ago on Micropersuasion, it's about "Blackberry marketing", a new or "another" form of mobile marketing.
The news is that Columbia Pictures is offering a free game for Blackberries to promote “RV" a new movie with Robin Williams. But the important thing for us to focus on is that Blackberries are evolving, becoming more than business tools. As Steve writes "the Blackberry is an incredibly fertile marketing ground if we can find a way to court the businessperson to let us in. It's more valuable real estate than the back page of the Wall Street Journal".
|
 |
 |
 |
 |
 |
April 12, 2006
 |
 |
| Amazon and Bacardi step into "audio" marketing |
Get your marketing message delivered directly into people's ears, and do it in a (rather) cheap way. Just launch a podcast service, or if you dare just a little bit more, create your own online and mobile (!) radio station.
Two recent examples of "audio marketing" (I know it a bad naming! any better idea?):
- Amazon has just debuted on the Web with Amazonwire, a podcast featuring exclusive interviews with authors, musicians, movie directors and other people behind the products they sell (via Random Culture).
- Bacardi has just presented BACARDI B LIVE Radio which will stream exclusive music content 24/7 through the Internet and directed to mobile phones across the world. On Mobhappy you find a good analysis of this idea.
|
 |
 |
 |
 |
 |
March 22, 2006
 |
 |
| How evolved is mobile marketing in the US? |
On ClickZ, Laura Marriott tries to find out whether North America is ahead or behind Europe when it comes to mobile marketing. It a quite interesting article to realize the differences among the two continents, and understand the solutions (not the strategies!) which can perform better.
For example, in the US mobile search, mobile advertising, and mobile video initiatives are very popular, while text-based campaigns deliver the best results in Europe.
If you're interested in the topic, you can also download a recent case study by the Mobile Marketing Association. Also, on Mobhappy, Carlo Longino has recently posted a good analysis of the importance of (mobile advertising) to support and therefore deliver free content.
|
 |
 |
 |
 |
 |
March 15, 2006
 |
 |
| The PSP branded content opportunity |
New Media Age has an interesting article (sorry, sub. required) on the business Sony has generated with the launch of the PSP. Brands like Nike and media giants like MTV and Conde Nast have started creating content specifically for the PSP, which isn't simply a gaming device but it's most of all a source of entertainment. A good example is the Tv program Dubplate Drama which last was screened first on the PSP and later aired on Channel 4 and MTV.
Continue reading... "The PSP branded content opportunity"
|
 |
 |
 |
 |
 |
March 09, 2006
 |
 |
| SMS marketing challenge in The Apprentice |
You can tell mobile marketing has arrived in the United States by the fact The Apprentice challenges candidates creating an SMS campaign. As Textually explains, in the second episode the candidates are challenged with developing a text messaging campaign to promote the Gillette Fusion, a razor system with five blades in one head.
|
 |
 |
 |
 |
 |
February 13, 2006
 |
 |
| Happy Valentine's day... from Ford |
In Belgium, Ford allows users to send special Valentine's SMS with branded love messages for uninspired lovers. Actually Ford gives people the opportunity to send free personalized messages, but if someone is (sadly) out of ideas, some suggestions are provided. For example: "Vandaag ligt de FOCUS op mijn liefde voor jou en als bewijs stuur ik je duizenden kusjes"... which means (if my Dutch is still good enough) something like "Today the fire (FOCUS) of my love is for you and as a sign I send you thousand kisses"...

|
 |
 |
 |
 |
 |
February 09, 2006
 |
 |
| MMS marketing worked for Samsung |
The first MMS marketing campaign by Samsung Mobile proved to be a success with a response rate of over 15 percent and a conversion rate of 2. The campaign, developed by Enpocket, gave Samsung Fun Club members the possibility to view a preview of the mobile game "Skipping Stone" and then then the chance to instantly download a free demo using a WAP link embedded in the message. Once respondents had trialled the free demo they could then go on to buy the full game from a dedicated WAP site.
Mike Baker, President and CEO, Enpocket commented: "Conversion rates are more immediate and more dramatic when brands market to customers on the same device where mobile content is downloaded and consumed".
|
 |
 |
 |
 |
 |
February 07, 2006
 |
 |
| Another idea: barcode marketing |
NeoMedia has been awarded a patent covering the capture and processing of bar codes explicitly from camera cell phones. NeoMedia’s technology enables capturing the image of a bar code by the camera device on a Web-enabled cell phone, and processing the bar code so as to deliver the appropriate URL – or Web-based information – to the user’s cell phone screen.

[via The Pondering Primate]
|
 |
 |
 |
 |
 |
January 18, 2006
 |
 |
| Mobile marketing for Stephen King |
Textually reports Stephen King is about to launch a new media campaign to promote his new book "Cell: a novel ".
Thousand of Stephen King's fans who opted-in to receive promotional information on their mobile phone will receive the following SMS: "The next call you take may be your last... Join the Stephen King VIP Club at www.cellthebook.com."
Exclusive, gloomy, ringtones and the book wallpaper are also available to buy, but only for AT&T and Cingular.
|
 |
 |
 |
 |
 |
 |
|
|
December 21, 2005
 |
 |
BA has mobile marketing in mind
|
 |
 |
 |
 |
December 11, 2005
 |
 |
The Tampax ringtone
|
 |
 |
 |
 |
December 07, 2005
 |
 |
What women want (from mobile)
|
 |
 |
 |
 |
November 16, 2005
 |
 |
WAP portal for the new Seat
|
 |
 |
 |
 |
November 04, 2005
 |
 |
Style advice via SMS
|
 |
 |
 |
 |
October 27, 2005
 |
 |
Mobile viral needs Bluetooth
|
 |
 |
 |
 |
October 25, 2005
 |
 |
Mobile marketing proves successful for SME
|
 |
 |
 |
 |
October 20, 2005
 |
 |
Bluetooth marketing for Nike
|
 |
 |
 |
 |
October 13, 2005
 |
 |
Desperate Housewives, smart marketers
|
 |
 |
 |
 |
 |
 |
Infra-red mobile marketing
|
 |
 |
 |
 |
October 10, 2005
 |
 |
Interactive posters for New Look
|
 |
 |
 |
 |
September 27, 2005
 |
 |
Window shopping and bluetooth marketing
|
 |
 |
 |
 |
September 22, 2005
 |
 |
Vodafone introduces the MMS shortcode
|
 |
 |
 |
 |
 |
 |
Mobile marketing, lemon and... Tequila
|
 |
 |
 |
 |
September 19, 2005
 |
 |
Mobile coupons at the shop next door
|
 |
 |
 |
 |
September 12, 2005
 |
 |
Mobile users want mobile coupons
|
 |
 |
 |
 |
September 07, 2005
 |
 |
Scan the barcode and win with your camera phone
|
 |
 |
 |
 |
August 25, 2005
 |
 |
Text your worst ever fashion mistake and win with Nivea
|
 |
 |
 |
 |
 |
 |
Nokia 20Lives, surround sound advergame
|
 |
 |
 |
 |
August 23, 2005
 |
 |
Mobile marketing response rates up to 49%
|
 |
 |
 |
 |
August 12, 2005
 |
 |
"Memorable movie moments" mobile competition
|
 |
 |
 |
 |
 |
 |
Mobile coupons and traditional marketing
|
 |
 |
 |
 |
August 10, 2005
 |
 |
HarperCollins promotes novel via SMS
|
 |
 |
 |
 |
August 08, 2005
 |
 |
3 UK kicks off mobile viral marketing effort
|
 |
 |
 |
 |
August 05, 2005
 |
 |
Coldplay's mobile promotion proves successful
|
 |
 |
 |
 |
August 04, 2005
 |
 |
The mobile marketing revolution is about to begin but...
|
 |
 |
 |
 |
August 03, 2005
 |
 |
Sony Ericsson studying the chameleon-phone
|
 |
 |
 |
 |
July 29, 2005
 |
 |
Sony Pictures ready for the mobile push
|
 |
 |
 |
 |
July 28, 2005
 |
 |
MMS, eventually the deal
|
 |
 |
 |
 |
July 27, 2005
 |
 |
Young users are the future of US mobile marketing
|
 |
 |
 |
 |
 |
 |
Space Boy, a mobile tamagotchi for your brand
|
 |
 |
 |
 |
July 26, 2005
 |
 |
Is it ROI time for mobile marketers?
|
 |
 |
 |
 |
 |
 |
Peugeot: Life shouldn't be this easy
|
 |
 |
 |
 |
July 22, 2005
 |
 |
Bluetooth marketing and privacy concerns
|
 |
 |
 |
 |
July 21, 2005
 |
 |
Manchester United to launch mobile campaign
|
 |
 |
 |
 |
July 19, 2005
 |
 |
Movies, advertising and stress
|
 |
 |
 |
 |
July 18, 2005
 |
 |
An MMS soap opera for a football team
|
 |
 |
 |
 |
 |
 |
A mobile trivia for Cry Wolf
|
 |
 |
 |
 |
July 15, 2005
 |
 |
Mobile marketing for the Herbie Parade
|
 |
 |
 |
 |
July 12, 2005
 |
 |
Marketers discovering the "third screen"
|
 |
 |
 |
 |
July 11, 2005
 |
 |
Mobile marketing, it's a question of trust
|
 |
 |
 |
 |
July 09, 2005
 |
 |
Pepsi unveils global mobile strategy
|
 |
 |
 |
 |
July 08, 2005
 |
 |
3G mobile marketing for Audi
|
 |
 |
 |
 |
July 06, 2005
 |
 |
Small business explores mobile marketing
|
 |
 |
 |
 |
June 30, 2005
 |
 |
Mobile marketing for dummies
|
 |
 |
 |
 |
June 28, 2005
 |
 |
Thoughts on outdoor advertising and SMS
|
 |
 |
 |
 |
June 27, 2005
 |
 |
Mobile marketing for the Mayor of London
|
 |
 |
 |
 |
June 21, 2005
 |
 |
Mobile marketing not just for teens
|
 |
 |
 |
 |
June 17, 2005
 |
 |
Mobile advertising growing slooowly
|
 |
 |
 |
 |
May 20, 2005
 |
 |
Grab. Gulp. Win for Nesquick
|
 |
 |
 |
 |
May 09, 2005
 |
 |
Mobile coupons help viral marketing
|
 |
 |
 |
 |
April 12, 2005
 |
 |
MMS marketing for Pixmania
|
 |
 |
 |
 |
April 09, 2005
 |
 |
The advertising future is mobile
|
 |
 |
 |
 |
February 27, 2005
 |
 |
WAP ads: handle with care...
|
 |
 |
 |
 |
February 03, 2005
 |
 |
La Caixa targets young users
|
 |
 |
 |
 |
February 02, 2005
 |
 |
P&G launches mobile video game
|
 |
 |
 |
 |
January 26, 2005
 |
 |
Good news for US mobile marketers
|
 |
 |
 |
 |
January 24, 2005
 |
 |
KitKat presents KitKash
|
 |
 |
 |
 |
January 17, 2005
 |
 |
Mobile marketing in The Philippines
|
 |
 |
 |
 |
January 11, 2005
 |
 |
Volvo thinks about mobile marketing
|
 |
 |
 |
 |
January 10, 2005
 |
 |
Bridget (Jones) blogs via mobile
|
 |
 |
 |
 |
December 17, 2004
 |
 |
SMS push for Interflora
|
 |
 |
 |
 |
December 10, 2004
 |
 |
Text & get the discount
|
 |
 |
 |
 |
December 09, 2004
 |
 |
Mobile marketing for immediate results
|
 |
 |
 |
 |
December 03, 2004
 |
 |
Heineken engages Thai mobile users
|
 |
 |
 |
 |
December 01, 2004
 |
 |
o2 promotes the "Bundesliga"
|
 |
 |
 |
 |
November 26, 2004
 |
 |
MMS casting by Tim
|
 |
 |
 |
 |
 |
 |
Ericsson enters the mobile marketing business
|
 |
 |
 |
 |
November 22, 2004
 |
 |
Mobile branding ideas for Fox
|
 |
 |
 |
 |
November 10, 2004
 |
 |
Snapple successful with Enpocket
|
 |
 |
 |
 |
November 09, 2004
 |
 |
A new screen for marketers
|
 |
 |
 |
 |
 |
 |
Contextual sponsorships for mobile phones
|
 |
 |
 |
 |
November 04, 2004
 |
 |
The Bourne Supremacy's mobile challenge
|
 |
 |
 |
 |
October 08, 2004
 |
 |
Alien Vs Predator on Uk cell phones
|
 |
 |
 |
 |
October 06, 2004
 |
 |
Mobile marketing growing in Ireland
|
 |
 |
 |
 |
October 04, 2004
 |
 |
Snapple's mobile marketing
|
 |
 |
 |
 |
October 01, 2004
 |
 |
SMS movie quiz game for the US market
|
 |
 |
 |
 |
September 03, 2004
 |
 |
MMA Awards: finalist announced
|
 |
 |
 |
 |
September 01, 2004
 |
 |
Txt messaging for clubbers
|
 |
 |
 |
 |
August 27, 2004
 |
 |
Pull, don't push
|
 |
 |
 |
 |
July 26, 2004
 |
 |
Caribbean mobile life for Bacardi
|
 |
 |
 |
 |
July 13, 2004
 |
 |
SMS Marketing for SMEs & Retailers
|
 |
 |
 |
 |
July 02, 2004
 |
 |
"Message in a bottle"'s triumph
|
 |
 |
 |
 |
July 01, 2004
 |
 |
Mobile marketing: why not?
|
 |
 |
 |
 |
June 22, 2004
 |
 |
Mastercard targets football fans
|
 |
 |
 |
 |
 |
 |
T-Mobile: Face of the Fans
|
 |
 |
 |
 |
June 21, 2004
 |
 |
Mobile marketing for Generation Y
|
 |
 |
 |
 |
June 11, 2004
 |
 |
MMS marketing: is it too early?
|
 |
 |
 |
 |
 |