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Interactive marketing and other great advertising ideas since 2003
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August 27, 2010
Facebook vs Hamilton

Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it's improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook. The time it takes Vodafone's network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track - Schiphol is rumored - on the 13th of september. The race will be aired live on Facebook.

Screen shot 2010-08-27 at 10.06.19 AM.png

May 25, 2010
Go Beyond Borders Project - The fall of the Berlin Wall

Using digital media is a good way of reliving historic events from the past. Last year it was all about the 40th anniversary of the first lunar landing, with outstanding projects such as We chose the moon.

But last year it was also the 20th anniversary of the fall of the Berlin Wall, and that is how it was created the Go Beyond Borders Project, an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho.

April 06, 2010
Gap + iPad = cool

As a consumer based in Europe (and partly as a digital marketer), I never thought Gap was a cool brand. But now, a few days after the iPad has been launched, I definitely changed my mind.


The Gap 1969 Stream iPad app is so much of the moment! It's an iPad application that allows you to browse a lot of (branded) denim content, celebrities and designers videos as well as music. And on top of this, looks like you can also purchase products directly from the application. Once again, the geek marketer in me claims an iPad as soon as possible. But I guess I will have to wait until end of April to get one in Italy.

January 14, 2010
Nike True City


Nike True City is a really cool iPhone app where you can find some info about different european cities, provided by some "Nike experts", but leaving it open for you to update the content with your own suggestions of what a "true city" should be.

Aditionally the app reveals where new Nike events are taking place, where there are secret QR-codes in each city (i love they include even a QR-Code reader inside the application) or even new Nike products to be launched, creating a really interesting community where you can be rewarded on your own or by sharing to the rest of users. Here's a little trailer to the app:

November 13, 2009
Housekeeping goes social (and mobile)

Branded iPhone applications need one characteristic to be successful and appreciated by consumers: they need to be useful and, possibly, worth talking about to friends. I was quite doubtful when I received an email from Tide PR people promoting "The Tide Stain Brain". But I was wrong, the insight the used and the service they want to provide is pretty good: a guide to stain removal, an application that helps consumers finding and sharing solutions for stains.


If you don't have an iPhone you can still check out the online version of the app, not as since, but probably as useful.

November 03, 2009
Virgin Atlantic, don't panic

Virgin Atlantic has just released an iPhone application to help flyers who don't like flying. The application presents the pretty well known "Flying without fear course" aimed at anxious flyers. It features a video explanation of the flight process, frequently asked questions, relaxation exercises and a fear attack button for emergencies with breathing exercises.


I find the app idea very nice and perfectly in line with the brand and the service you would expect from an airline company. However I'm doubtful about the fact of making consumers pay for this (€3.99) and I'm a bit disappointed by the visuals which look dull. Both aspects are rather unexpected from a pretty cool brand like Virgin and, while I can somehow understand the idea of paying for a value added service, I really don't get why they didn't dare a bit with the layouts.

September 24, 2009
Sleepless at Playground

"Sleepless at Playground", a little taste of a Survivor contest for the hiking brand Playground, by Akestam Holst:

(via AltNyttErFarlig)

August 11, 2009
Dunkin' Run: be a hero through donuts


In this new era of applications, Dunkin' Donuts released a really cool one called "Dunkin' Run". Probably you know how complicated is ordering coffe for a group of people in an organized way. Using this app, you can become a "runner" while they fill what they want and then get yours and your friend's goods from the general Dunkin' Donuts menu, you can see a little video explaining how it works.

What appears interesting to me (besides the obvious use) is the way in which the application spreads, not only by using or because someone recommended, but also by ordering something when a friend of yours is the runner and asks you if you want him to pick some coffee for you.

July 20, 2009
Pizza Hut iPhone App

It really took so long having an app to configure and order your pizza from a mobile phone, which is kind of weird because in the US you even can order a pizza from TiVo. But last week, Pizza Hut launched this fantastic app developed by IMC2 in which you can also play games while you wait for the pizza to arrive:

As a suggestion, wouldn't be funny (and useful) that we could track where the pizza is through one of these maps applications too?

(thx Heber!)

May 29, 2009
Mobile Apps according to Contagious

Recently, the guys at Contagious, sent me a complimentary copy of their latest report dedicated to Mobile Applications in 2009. Having developed an iPhone application myself (see Nike Goal post) I'm extremely interested in the topic and I have to say this report offers good food for thought, both for beginners and more "mature" marketers. I like it because it features the right balance of numbers, tips for brands, consumer insights and ideas' review which, in my opinion, represent the ideal mix to inspire new projects.

Continue reading... "Mobile Apps according to Contagious"

April 10, 2009
BMW Z4 : Expression of Joy

As you might remember, BMW already played with 3D animation. Well, it seems that when the German automotive company gets into innovative projects, they never do things by halves.

In UK, they 've adapted their "Expression of Joy" campaign on many supports and technologies. One to notice is the Augmented Reality application :

You can start the experience here.

I admit they are not the first brand to use AR, but in my point of view the all campaign remains consistent, especially regarding the positioning of the product, and shows a nice execution.
Note that the BMW group already used this technology in Germany for their Mini brand. They have also explored this field for some years now, in a very interesting industrial and service perspective.

Continue reading... "BMW Z4 : Expression of Joy"

February 15, 2009
The iPhone and the App Store contradictions

Marta Kagan recently put online a useful presentation on branded applications for the iPhone, considered as the next generation of immersive mobile branding. Her slideshow gives me the opportunity to spend a couple of words on the huge contradictions I see on App Store if you take the digital marketer point of view.

View more presentations from Marta Kagan. (tags: iphone marketing)

We are talking so much about the digital world, where everything and everybody is connected, where you can discover and get to know great ideas and great people from all around the world, global meets local etc, etc, etc... But, but, but the Apple App Store is far from being a global store. If you are based in Italy for example, very often you can't buy nor even download for the applications developed in the US, and viceversa.

Continue reading... "The iPhone and the App Store contradictions"

February 03, 2009
Augmented reality to locate the closest ATM

I'm extremely interested in branded mobile applications. As you might have read some weeks ago, with Nike Italy I have recently launched a football related app called Nike Goal, so my eyes are wide open to look for ideas and inspirations to further explore the iPhone (and now also the G1) world in order to deliver value and great consumer experiences through the device. This said, let's have a look at the ING Wegweijzer application, I've discovered today on Springwise. Launched by the Dutch bank ING, the application for the T-Mobile G1 (Google phone) helps users to find not only the closest ATM machine, but also tells them how to get there and, most of all, in which direction to move the first step to reach it.


The application uses the G1’s GPS and digital compass to provide you with directions to the nearest bank machine. It's a great example of augmented reality, since ING Wegweijzer is capable to overlay directions onto real-time views of the surrounding area.

Continue reading... "Augmented reality to locate the closest ATM"

January 16, 2009

Get older with an MMS

December 18, 2008

Fanta plays with great mobile applications

November 18, 2008

Orange France : penalty duel

November 04, 2008

The QR dilemma

July 28, 2008


October 11, 2007

The Pet Shop Boys, Orwell and the QR codes

September 28, 2006

Missed call marketing: wow!

September 25, 2006

Testing Bluetooth marketing in supermarkets

July 03, 2006

Blackberry marketing for Xerox

May 04, 2006

The beginning of Blackberry marketing

April 12, 2006

Amazon and Bacardi step into "audio" marketing

March 22, 2006

How evolved is mobile marketing in the US?

March 15, 2006

The PSP branded content opportunity

March 09, 2006

SMS marketing challenge in The Apprentice

February 13, 2006

Happy Valentine's day... from Ford

February 09, 2006

MMS marketing worked for Samsung

February 07, 2006

Another idea: barcode marketing

January 18, 2006

Mobile marketing for Stephen King

December 21, 2005

BA has mobile marketing in mind

December 11, 2005

The Tampax ringtone

December 07, 2005

What women want (from mobile)

November 16, 2005

WAP portal for the new Seat

November 04, 2005

Style advice via SMS

October 27, 2005

Mobile viral needs Bluetooth

October 25, 2005

Mobile marketing proves successful for SME

October 20, 2005

Bluetooth marketing for Nike

October 13, 2005

Desperate Housewives, smart marketers

Infra-red mobile marketing

October 10, 2005

Interactive posters for New Look

September 27, 2005

Window shopping and bluetooth marketing

September 22, 2005

Vodafone introduces the MMS shortcode

Mobile marketing, lemon and... Tequila

September 19, 2005

Mobile coupons at the shop next door

September 12, 2005

Mobile users want mobile coupons

September 07, 2005

Scan the barcode and win with your camera phone

August 25, 2005

Text your worst ever fashion mistake and win with Nivea

Nokia 20Lives, surround sound advergame

August 23, 2005

Mobile marketing response rates up to 49%

August 12, 2005

"Memorable movie moments" mobile competition

Mobile coupons and traditional marketing

August 10, 2005

HarperCollins promotes novel via SMS

August 08, 2005

3 UK kicks off mobile viral marketing effort

August 05, 2005

Coldplay's mobile promotion proves successful

August 04, 2005

The mobile marketing revolution is about to begin but...

August 03, 2005

Sony Ericsson studying the chameleon-phone

July 29, 2005

Sony Pictures ready for the mobile push

July 28, 2005

MMS, eventually the deal

July 27, 2005

Young users are the future of US mobile marketing

Space Boy, a mobile tamagotchi for your brand

July 26, 2005

Is it ROI time for mobile marketers?

Peugeot: Life shouldn't be this easy

July 22, 2005

Bluetooth marketing and privacy concerns

July 21, 2005

Manchester United to launch mobile campaign

July 19, 2005

Movies, advertising and stress

July 18, 2005

An MMS soap opera for a football team

A mobile trivia for Cry Wolf

July 15, 2005

Mobile marketing for the Herbie Parade

July 12, 2005

Marketers discovering the "third screen"

July 11, 2005

Mobile marketing, it's a question of trust

July 09, 2005

Pepsi unveils global mobile strategy

July 08, 2005

3G mobile marketing for Audi

July 06, 2005

Small business explores mobile marketing

June 30, 2005

Mobile marketing for dummies

June 28, 2005

Thoughts on outdoor advertising and SMS

June 27, 2005

Mobile marketing for the Mayor of London

June 21, 2005

Mobile marketing not just for teens

June 17, 2005

Mobile advertising growing slooowly

May 20, 2005

Grab. Gulp. Win for Nesquick

May 09, 2005

Mobile coupons help viral marketing

April 12, 2005

MMS marketing for Pixmania

April 09, 2005

The advertising future is mobile

February 27, 2005

WAP ads: handle with care...

February 03, 2005

La Caixa targets young users

February 02, 2005

P&G; launches mobile video game

January 26, 2005

Good news for US mobile marketers

January 24, 2005

KitKat presents KitKash

January 17, 2005

Mobile marketing in The Philippines

January 11, 2005

Volvo thinks about mobile marketing

January 10, 2005

Bridget (Jones) blogs via mobile

December 17, 2004

SMS push for Interflora

December 10, 2004

Text & get the discount

December 09, 2004

Mobile marketing for immediate results

December 03, 2004

Heineken engages Thai mobile users

December 01, 2004

o2 promotes the "Bundesliga"

November 26, 2004

MMS casting by Tim

Ericsson enters the mobile marketing business

November 22, 2004

Mobile branding ideas for Fox

November 10, 2004

Snapple successful with Enpocket

November 09, 2004

A new screen for marketers

Contextual sponsorships for mobile phones

November 04, 2004

The Bourne Supremacy's mobile challenge

October 08, 2004

Alien Vs Predator on Uk cell phones

October 06, 2004

Mobile marketing growing in Ireland

October 04, 2004

Snapple's mobile marketing

October 01, 2004

SMS movie quiz game for the US market

September 03, 2004

MMA Awards: finalist announced

September 01, 2004

Txt messaging for clubbers

August 27, 2004

Pull, don't push

July 26, 2004

Caribbean mobile life for Bacardi

July 13, 2004

SMS Marketing for SMEs & Retailers

July 02, 2004

"Message in a bottle"'s triumph

July 01, 2004

Mobile marketing: why not?

June 22, 2004

Mastercard targets football fans

T-Mobile: Face of the Fans

June 21, 2004

Mobile marketing for Generation Y

June 11, 2004

MMS marketing: is it too early?

Cingular enables mobile votes

June 01, 2004

"Mc"mobile marketing in France

May 28, 2004

Mobile war games?

FCUK targets the US with mobile

May 26, 2004

Sms to promote Bad Boys II

May 24, 2004

Pepsi & Apple: let's do it again

May 13, 2004

Text me with local ads

May 01, 2004

Baseball and wireless entertainment

April 30, 2004

Use your thumbs to donate

April 16, 2004

Enpocket: wireless marketing visions'

April 04, 2004

Wireless marketing to support FCUK's radio

March 23, 2004

Audi runs PDA campaign

March 20, 2004

The Barbarians land on mobile phones

March 03, 2004

Mobile marketing going East

February 26, 2004

The Year for Wireless Marketing

February 13, 2004

Beers and SMS marketing

January 29, 2004

Mobile advertising growing

January 27, 2004

GSM Association awards: the nominees

January 24, 2004

Text & fitness campaign

January 14, 2004

US marketers and mobile marketing

January 12, 2004

Text and win with Colin Firth

January 10, 2004

The next idea: mobile coupons

December 19, 2003

The 'Evil Twin' becomes wireless

Lord of the Ringtones

December 18, 2003

Brand Team loyalty via SMS

December 15, 2003

Orange presents "The Expressionist"

December 11, 2003

Panasonic targets MMS users... why??

November 04, 2003

Drink a 'Sdrink' and win: a succesful campaign

October 28, 2003

Coca Cola 'Decibel Central' promotion

October 09, 2003

The bright future of cameraphones

October 08, 2003

The Mobile Marketing Value Chain

September 19, 2003

KitKat Kubes mobile promotion

September 17, 2003

�On the run� Esso mobile competition

September 15, 2003

Mobile marketing: a success in Ireland

Nissan Maxima "Mobile Concierge" campaign

September 09, 2003

Foster's mobile marketing campaign

September 08, 2003

3G technology: a revolution in direct marketing?

September 03, 2003

Mobile, a revolution in the marketing mix

September 01, 2003

SMS at 6 am: a nightmare for users

August 25, 2003

McDonald's 'Cool Train': a successful wireless campaign

August 20, 2003

KFC sms campaign case study

August 08, 2003

Mobile marketing made in New Zealand

August 06, 2003

Mobile messaging always hot

August 05, 2003

Vodafone new location based service

July 12, 2003

Location based services in Europe

July 02, 2003

Virgin Music picks Mobileway

June 30, 2003

All your questions on Premium Rate SMS, answered...

June 26, 2003

Charlie's Angels mobile campaign

June 23, 2003

Mobile marketing goes to Hollywood

June 19, 2003

Lesson in mobile marketing

June 12, 2003

Mobile firms angered by SMS regime change

June 04, 2003

Introducing wireless marketing

May 21, 2003

Mobile Marketing works for brand awareness

SMS and win the Rolland Garros

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