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Interactive marketing and other great advertising ideas since 2003
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June 18, 2009
PSA: think "public", not "prize"

Marc and his team at Osocio (one of my favorite blogs, btw) just launched a campaign to raise awareness among the creative community on the importance of creating social campaign that do make sense to people and aren't just aimed at winning awards.

osocio01.jpg

Continue reading... "PSA: think "public", not "prize""

June 10, 2009
The Web thinks "green"

A few days ago, I posted about the Power to Change project launched by HP to remind people to switch the computer off every night in order to save power. Looks like HP is not the only one at the moment to drive awareness around the waste of energy.

blackpixel01.jpg

Greenpeace, for example, has recently launched the Black Pixel Project, created by Almap BBDO. It's a small application you install on your computer in order to open a small black pixel on top of all your windows. The pixel can be moved all around the screen, its size stays the same, and it provides you with info on the amount of power currently being saved thanks to the Black Pixel itself.

blackpixel02.jpg

Continue reading... "The Web thinks "green""

June 09, 2009
Our World, Your Move

I'm not a big fan of global charities, like Unicef or the Red Cross, as I always have the feeling they invest too much money in advertising (money that could rather be spent on factual charity actions). I therefore have contrasting feelings also on the Our World, Your Move website which hit my mailbox today.

yourmove01.jpg

It's the first global online campaign by The Red Cross Red Crescent Movement which asks everyone to make the world a better place, starting with a small gesture. The integrated action kicked off about two months ago with the release of a beautiful one minute cartoon film.


Continue reading... "Our World, Your Move"

June 04, 2009
Wake up, Humans!

I recently received the link to the video recap of an integrated campaign run a few months ago in Belgium by Amnesty International. 60 years after the Universal Declaration of Human Rights was signed, human rights are still flouted. And Amnesty International has decided to take a very interactive approach to raise awareness among Belgians.

The agency is Air Brussels-Paris.

June 01, 2009
The man who motivated Michael Jordan

According to the records, Leroy Smith was the kid that took the last spot for the varsity basketball team at Emsley A. Laney High School, leaving Michael Jordan out and being this the fact always said as the beginning of the Michael Jordan's basketball legend from then on. Taken this as the core idea, this website called "Leroy Smith" tries to honor the name of Leroy as Jordan's first motivator.

Continue reading... "The man who motivated Michael Jordan"

May 30, 2009
Fashion against AIDS by H&M

In Sweden, H&M has launched a project to collect funds and drive awareness around the HIV virus. Fashion against AIDS features a special t-shirt collection designed by a series of international music artists (Tokio Hotel and Cyndi Lauper among the others).

fashion_vs_aids.jpg

The website is pretty straightforward, you have the celebrities and the t-shirts you can immediately buy through the online store.

fashion_vs_aids2.jpg

Continue reading... "Fashion against AIDS by H&M"

The earthquake quiz

In the US, the San Francisco Department of Emergency Management has launched a website to explain citizens what to do in case of an earthquake. Given the educational goal of the project, the experience is conceived as a quiz.

earthquaketest01.jpg

Visitors are presented with a series of daily life situations in which an earthquake can surprise them. For each scene, pictured with illustrations, users have to decide which action they should take when the emergency happens.

Continue reading... "The earthquake quiz"

May 28, 2009
Prototype experience

To promote its next video-game developped by Radical Entertainment called Prototype (to be released in Europe in June), Activision makes you live a unique experience.

You can check by yourselves by going on the dedicated website, where you will be asked to connect to your Facebook account. I won't tell you too much about the result not to ruin the effect.

prototype experience.jpg

I think it is a nice move by the Belgian creative agency One Million Dollars, that managed to go beyond the nice, clean, graphic trailer, by offering something else, through a clever integration of Facebook.

Continue reading... "Prototype experience"

April 21, 2009
Coke Lives Positively

I just discovered the Coca Cola's corporate responsibility online project called Vivendo Positivamente. It's a website for South America where all Coke's social initiatives are reported and shared with the public.

vivendopositivamente01.jpg

The cool thing about the site is the fact that it has been conceived like any other consumer marketing project: a 3D interface, nice flash animations, catchy and meaninful icons and the possibility to save and share the projects we find more interesting.

Continue reading... "Coke Lives Positively"

April 16, 2009
Tweenbots

I don't know how to categorize this post because it's not advertising itself but i think that Tweenbots is one of the smartest projects that i've found this year regarding people interacting on their own and with the others for a common cause. A brief description would be that Tweenbots are little robots, human-dependants, that navigate the city with the help of people they encounter, as they roll in a straight line and at a constant speed. Each one of the robots has a destination displayed on a flag and relies on people's help to reach its destination. It's techie but it's also really tender, check the video to see how they work:

Thanks Rafa!

April 08, 2009
Italy Earthquake Relief and Recovery Fund

A terrible earthquake has hit my country. Over 260 people have died and almost 30000 people have lost their home. Let's help them. And please help me spreading the word. Thank you.

April 07, 2009
The first five days

In The Netherlands, the "Nationaal Comité 4 en 5 mei" has launched an online exhibition to explain young generations what it ment for the country to face World War II.

ww2_online_a.jpg

The website offers an immersive Flash and 3D experience which takes visitors through the first five days of the German invasion started on May 10, 1940.

Continue reading... "The first five days"

March 21, 2009
Donate a meal

In Germany the Dusseldorfer Kindertafel has launched an outstanding interactive project to raise funds and buy meals for over 16000 poor children living in the city.

donate_a_meal01.jpg

On the website you meet a line of kids who look at you with an empty dish in their hands. You can donate food by clicking on the dishes around them. And when you are done with you donation you checkout and have the possibility to leave a message to the world written on a decorated dish.

Continue reading... "Donate a meal"

February 11, 2009

Computer Tan

January 15, 2009

Mobile soap opera to teach safe sex

January 06, 2009

Know the signs

December 14, 2008

Zero DB the silent protest

December 03, 2008

Don't kiss the smoker

November 10, 2008

Crime Medicine made in Sweden

November 07, 2008

No Hunger

November 02, 2008

Have fun and learn with the Energuy

October 28, 2008

Escape the Bad Credit Hotel

September 27, 2008

A survival guide for young adults

September 26, 2008

The Hard Core Stuff Has Started

September 20, 2008

What's your excuse?

July 27, 2008

Nokia: exclusivity for charity

June 30, 2008

Lessons in leadership by Save the Children

June 21, 2008

Absolut Colors of "coming out"

June 15, 2008

Pos or Not?

January 29, 2008

The British Heart Foundation offers Food4Thought

December 04, 2007

Meet@Teen Heart

October 29, 2007

Don't call and drive

October 25, 2007

EU starts NicoMarket

October 24, 2007

Halo for charity

Respect the rules

October 10, 2007

A smile for Unicef

October 02, 2007

Thank you for (not) smoking

October 01, 2007

A blind call, a great idea

September 27, 2007

The Good Food Fight experience

September 12, 2007

The Schiphol experience

September 03, 2007

MTV educates teens with ME

August 15, 2007

The "Protect your head" campaign

August 11, 2007

Don't You Forget About Me

July 31, 2007

Love is not just a game

July 23, 2007

5 seconds are important

June 04, 2007

Coughs for thought

May 29, 2007

The Battle for the Bronchs

May 28, 2007

Save the planet (and vote for us)

May 21, 2007

Teaching them young

May 15, 2007

The online effects of taking drugs

May 04, 2007

Road Safety promoted online

May 02, 2007

The House of Horror

March 28, 2007

Don't play with your health

March 19, 2007

Support the Food Bank

February 13, 2007

Quit smoking, start living

February 01, 2007

Whose that bag?

January 18, 2007

Open your eyes on violence on children

Are looking for more cool interactive ideas? Check the archives


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