Marc and his team at Osocio (one of my favorite blogs, btw) just launched a campaign to raise awareness among the creative community on the importance of creating social campaign that do make sense to people and aren't just aimed at winning awards.
A few days ago, I posted about the Power to Change project launched by HP to remind people to switch the computer off every night in order to save power. Looks like HP is not the only one at the moment to drive awareness around the waste of energy.
Greenpeace, for example, has recently launched the Black Pixel Project, created by Almap BBDO. It's a small application you install on your computer in order to open a small black pixel on top of all your windows. The pixel can be moved all around the screen, its size stays the same, and it provides you with info on the amount of power currently being saved thanks to the Black Pixel itself.
I'm not a big fan of global charities, like Unicef or the Red Cross, as I always have the feeling they invest too much money in advertising (money that could rather be spent on factual charity actions). I therefore have contrasting feelings also on the Our World, Your Move website which hit my mailbox today.
It's the first global online campaign by The Red Cross Red Crescent Movement which asks everyone to make the world a better place, starting with a small gesture. The integrated action kicked off about two months ago with the release of a beautiful one minute cartoon film.
I recently received the link to the video recap of an integrated campaign run a few months ago in Belgium by Amnesty International. 60 years after the Universal Declaration of Human Rights was signed, human rights are still flouted. And Amnesty International has decided to take a very interactive approach to raise awareness among Belgians.
According to the records, Leroy Smith was the kid that took the last spot for the varsity basketball team at Emsley A. Laney High School, leaving Michael Jordan out and being this the fact always said as the beginning of the Michael Jordan's basketball legend from then on. Taken this as the core idea, this website called "Leroy Smith" tries to honor the name of Leroy as Jordan's first motivator.
In Sweden, H&M has launched a project to collect funds and drive awareness around the HIV virus. Fashion against AIDS features a special t-shirt collection designed by a series of international music artists (Tokio Hotel and Cyndi Lauper among the others).
The website is pretty straightforward, you have the celebrities and the t-shirts you can immediately buy through the online store.
In the US, the San Francisco Department of Emergency Management has launched a website to explain citizens what to do in case of an earthquake. Given the educational goal of the project, the experience is conceived as a quiz.
Visitors are presented with a series of daily life situations in which an earthquake can surprise them. For each scene, pictured with illustrations, users have to decide which action they should take when the emergency happens.
To promote its next video-game developped by Radical Entertainment called Prototype (to be released in Europe in June), Activision makes you live a unique experience.
You can check by yourselves by going on the dedicated website, where you will be asked to connect to your Facebook account. I won't tell you too much about the result not to ruin the effect.
I think it is a nice move by the Belgian creative agency One Million Dollars, that managed to go beyond the nice, clean, graphic trailer, by offering something else, through a clever integration of Facebook.
I just discovered the Coca Cola's corporate responsibility online project called Vivendo Positivamente. It's a website for South America where all Coke's social initiatives are reported and shared with the public.
The cool thing about the site is the fact that it has been conceived like any other consumer marketing project: a 3D interface, nice flash animations, catchy and meaninful icons and the possibility to save and share the projects we find more interesting.
I don't know how to categorize this post because it's not advertising itself but i think that Tweenbots is one of the smartest projects that i've found this year regarding people interacting on their own and with the others for a common cause. A brief description would be that Tweenbots are little robots, human-dependants, that navigate the city with the help of people they encounter, as they roll in a straight line and at a constant speed. Each one of the robots has a destination displayed on a flag and relies on people's help to reach its destination. It's techie but it's also really tender, check the video to see how they work:
A terrible earthquake has hit my country. Over 260 people have died and almost 30000 people have lost their home. Let's help them. And please help me spreading the word. Thank you.
The website offers an immersive Flash and 3D experience which takes visitors through the first five days of the German invasion started on May 10, 1940.
In Germany the Dusseldorfer Kindertafel has launched an outstanding interactive project to raise funds and buy meals for over 16000 poor children living in the city.
On the website you meet a line of kids who look at you with an empty dish in their hands. You can donate food by clicking on the dishes around them. And when you are done with you donation you checkout and have the possibility to leave a message to the world written on a decorated dish.
