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Interactive marketing and other great advertising ideas since 2003
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January 04, 2011
The homeless experience

24 hours through the eyes of an homeless person. A video experience, immersive, touchy and quite eye-opening. Getting off the streets is very difficult, but most of people do not realize this and blame homeless for being too lazy to start a new life. Samusocial with the help of Publicis created a 24 hours film reconstructing the entire day in the life of an homeless person: his struggles to get food, to keep clean, to move, to sleep, to survive. Try the experience yourself in real time. You probably won't watch it for more than a couple of minutes, then you will try to escape. But it's not easy to escape the street. Learn it.

via I Believe in Adv.

December 13, 2010
Are we tired of interactive storytelling with FB Connect?

I loved The Hero, I very much enjoyed Lost in Val Sinestra. And I was now very curious to check out Schweppesonality. Unfortunately a part from the audio message at the beginning (with my name pronounced correctly), the experience is not as cool as I expected.


Interactive videos are a big challenge and to be honest I'd like to see more of them. I mean, as a consumer and a Facebook user I find them quite engaging and funny even if they aren't new to me. The point is that the plot makes the difference, especially if the budget you can invest in production is not as big as for the two campaigns I mentioned before. Maybe this is the lesson to share (and it is also not a new learning...): if you cannot bigger, then you need to go wilder. If you come second (or even worse, later), daring is the only way to success.

December 09, 2010
Streetview Sudan

Intriguing campaign from The Netherlands. While you probably got triggered by the title, and want to see what it looks like, you didn't realize that Streetview Sudan is far from fun.

Screen shot 2010-12-09 at 3.39.05 PM.png

After the click you can see the translated text.

Continue reading... "Streetview Sudan"

November 30, 2010
Slow down iPhone app

From Belgium, a great idea that will probably just remain a brilliant advertising idea. Young people tend to drive fast when they listen to music. So the Belgian road safety organization Parents of Child Road Victims has created an iPhone application that plays music and adapts the pace the song to the driver's speed.

When the driver drives too fast the music slows down or even stops if the speed is over 10 km/h than the speed limit. Great, fantastic idea. But why should I use an application to play music in my car that gets annoying when I'm driving too fast? Looks to be this is a good example of a useless brillant idea. Or maybe rather than an iPhone app you will uninstall after 10 minutes, this should become a mandatory feature for music players installed on cars (regardless of the drivers' age). What do you think?

NIKE iDLike, share what you like and a bit more...

I'm happy to share with you my latest project with NIKEiD on Facebook. I'm sure that every year we all face the same problem with some of the presents we receive from our friends: they suck. Either you don't like them at all, or simply they are the number 99 pair of gloves you receive, the bath salts you won't use because you only own a shower, or the same red panties you received last year...


NIKE iDLIKE gives you the opportunity to share with your friends the ideal gift you'd like to receive for Christmas, the gift that fits your style or your performance needs. But NIKE iDLIKE also allows you to let your friends know with wit and irony your thoughts about the cheesy, useless or impersonal gifts they have give you in the past.

Unfortunately the Facebook App is only in Italian, so most of you won't be able to experience it at full. Anyway, if you check it out, I will be grateful if you could share your feedback on it.

November 25, 2010
Social gaming meets football

The next level of gaming is social gaming. The next level of Facebook is probably attempting to become "the WEB" with no need for you to browse content anywhere else. The next level of sports marketing is giving you the opportunity to become a football star, if not in real life (see The Chance project), at least in the virtual world. All of this is summed up in I AM PLAYR an immersive social football gaming that will launch over the next few weeks.

Looking at the trailer, the project seems to be super promising (and not only because Nike is highly involved in this :-) But the question is whether this kind of social game will actually prove engaging to the picky audience of 14 to 18 years old football players wannabe who, as The Next Web points out, have shown no interest neither Mafia Wars nor Farmville.

November 16, 2010
Skoda Fabia vRS - Mean or Lovely?

To support the new Skoda Fabia vRS TV spot we've created a split personality microsite. One half lovely, the other a little mean and to get people involved we're giving a car to both the meanest person in the UK and the loveliest. Using a combination of Facebook connect and a little help from your friends you must prove that you deserve the prize.


October 19, 2010
Your facebook picture

The truth!

Picture 12.png

July 13, 2010
Old Spice guy get's personal

Old Spice is doing pretty well with it's recent video series, starring Isaiah "The Man Your Man Could Smell Like" Mustafa. Since February this year, they posted just over 20 video's on their YouTube channel, including a Cannes Grand Prix Film. All of the video's are watched over a million times, which makes it one of the most viewed commercial series ever. But today it got even better. They posted another 25 video's (and counting) in which the Old Spice guy personally thanks online influentials like Ellen Degeneres, Perez Hilton and Tim Nudd and random strangers for their link love and comments. And not only by name, but in a real 'I now who you are, and what you are up to' kinda way. This single tweet by Kevin Rose, with over a million Twitter followers, shows that this next level social media campaigning works like crazy.

July 07, 2010
Disneyland Paris : They are coming

Great use of Facebook Connect by Disneyland Paris to celebrate the arrival of the New Generation in the French theme park. Pixar characters arrive on your Facebook wall. Nothing revolutionnary, but well executed, nice and entertaining.


June 11, 2010
Dulux colouring the world

Dulux "Let's colour" campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing:

(the agency is EURO RSCG London)

March 30, 2010
Orange Rockcorps, fun by help

I'm a big fan of this effort done by Orange and RockCorps altogether (first in the UK, then in France), called Orange Rockcorps, based on young people exchanging hours of volunteering for tickets to some really cool gigs:

Continue reading... "Orange Rockcorps, fun by help"

March 24, 2010


Waterlife is a movie that tells the story of the last great supply of fresh drinking water on Earth and the great distress that the Great Lakes are in. Its website is a nice one, with a nice soundtrack and a nice interface to provide several facts about water issues, guess i like because the old-simple-beautiful microsite still works when it has a story to be told :)

March 17, 2010

Greenpaece vs Nestle

January 29, 2010

Embrace Life

January 24, 2010

Text for Haiti

January 17, 2010

Osocio Awards

January 12, 2010

Lego Click and the Big Ideas

January 06, 2010

Give it a ponder

November 16, 2009

Hit the bitch

November 02, 2009

The Big Warm Up

Cadbury one for you and one for me

October 31, 2009

Remember the Wall

October 18, 2009

Less garbage please

October 06, 2009

Rolighetsteorin: Volkswagen and the happy people

October 02, 2009

Pupils, let's study maths

September 26, 2009

Social campaigns and the destination Web

August 19, 2009

The green viral

July 29, 2009

Doritos ID3: this is entertainment

July 26, 2009

The Ministry in numbers (and illustrations)

Start A Lie

July 18, 2009

The energy giant

July 15, 2009

A chainsaw will save the world

June 18, 2009

PSA: think "public", not "prize"

June 10, 2009

The Web thinks "green"

June 09, 2009

Our World, Your Move

June 04, 2009

Wake up, Humans!

June 01, 2009

The man who motivated Michael Jordan

May 30, 2009

Fashion against AIDS by H&M;

The earthquake quiz

May 28, 2009

Prototype experience

April 21, 2009

Coke Lives Positively

April 16, 2009


April 08, 2009

Italy Earthquake Relief and Recovery Fund

April 07, 2009

The first five days

March 21, 2009

Donate a meal

February 11, 2009

Computer Tan

January 15, 2009

Mobile soap opera to teach safe sex

January 06, 2009

Know the signs

December 14, 2008

Zero DB the silent protest

December 03, 2008

Don't kiss the smoker

November 10, 2008

Crime Medicine made in Sweden

November 07, 2008

No Hunger

November 02, 2008

Have fun and learn with the Energuy

October 28, 2008

Escape the Bad Credit Hotel

September 27, 2008

A survival guide for young adults

September 26, 2008

The Hard Core Stuff Has Started

September 20, 2008

What's your excuse?

July 27, 2008

Nokia: exclusivity for charity

June 30, 2008

Lessons in leadership by Save the Children

June 21, 2008

Absolut Colors of "coming out"

June 15, 2008

Pos or Not?

January 29, 2008

The British Heart Foundation offers Food4Thought

December 04, 2007

Meet@Teen Heart

October 29, 2007

Don't call and drive

October 25, 2007

EU starts NicoMarket

October 24, 2007

Halo for charity

Respect the rules

October 10, 2007

A smile for Unicef

October 02, 2007

Thank you for (not) smoking

October 01, 2007

A blind call, a great idea

September 27, 2007

The Good Food Fight experience

September 12, 2007

The Schiphol experience

September 03, 2007

MTV educates teens with ME

August 15, 2007

The "Protect your head" campaign

August 11, 2007

Don't You Forget About Me

July 31, 2007

Love is not just a game

July 23, 2007

5 seconds are important

June 04, 2007

Coughs for thought

May 29, 2007

The Battle for the Bronchs

May 28, 2007

Save the planet (and vote for us)

May 21, 2007

Teaching them young

May 15, 2007

The online effects of taking drugs

May 04, 2007

Road Safety promoted online

May 02, 2007

The House of Horror

March 28, 2007

Don't play with your health

March 19, 2007

Support the Food Bank

February 13, 2007

Quit smoking, start living

February 01, 2007

Whose that bag?

January 18, 2007

Open your eyes on violence on children

Are looking for more cool interactive ideas? Check the archives

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