I love the crazyness (close to nosense) of the website launched in South Korea by LG to promote its latest mobile phone model named Cyon Lollipop. Full of fluo colors and pop music the site doens't show much about the phone but rather focuses on providing a cool amusing experience.
The visuals strongly focus on papercut pieces animated in stop-motion with a retro-disco mood.
From Brazil, another project that sees Colmeia involved and therefore shows a super use of video. It's a website to present Electrolux kitchen appliances.
The experience is rather passive and not interactive, but I appreciate the attention to details and the great quality of the images which are really able to deliver a luxury brand experience, even if we are "just" talking about a refrigerators, microwaves etc...
Last Christmas, Brasil Telecom launched many offers like cash bonuses, free calling minutes or free cell phones, so, as to say, they pimped out everybody's Christmas as it is showed in this hilarious website in which every single character is also pimped out.
Philips produces cinematic HD TV's with the 21:9 movie format. To get attention for the TV's and show all features (like Ambilight) at best, a website is launched which is definitely worth checking out. Not only for the TV experience, but als for the impressive freezed 3D movie which is shown within the TV.
I think one of the brands that uses interactive in a really wise way lately is Comcast. The awareness they've gotten since their 2005 fantastic Comcastic (not online anymore?) and other pieces like Tripleslanguage has made the brand being known even in places where Comcast services are not available, so i'm always kind of expectant what they will be releasing next.
These days, and again done by Goodby Silverstein and Partners, working together with Nexus Productions and Unit9, there is a new campaign called Dream Big. Presenting a fantastic website using a look-alike of isometric view Sims-style games, you can join the so-called Comcast Town, choose a neighborhood and then build your own space, using the capabilities of the Triple Play feature (tv, phone, internet) and inserting the product in a really smart way inside the experience.
Cisco is online with a new campaign to promote its "super" security services. A bunch of super heroes (very much reminding me of the Fantastic Four) are ready to defend companies and individuals from a new generation of criminals acting in the digital world. Their stories are told through four webisodes which will be released from now to April.
Unfortunately the site, despite the great artworks, is nothing special and misses the opportunity of really connecting in a more engaging and interactive ways with Cisco's actual and future clients. It's also funny to point out that Cisco, which positions itself as "the human network", decides to run a campaign that is all about super heroes...
HP is online in Asia with a new campaign to promote its personal computers range. The experience on the site is very flashy and definitely a bit weird with a voice over that takes us around.
As the agency explains in the note they sent me, based on the insight that"‘in the course of our daily lives, we have lost touch with the feelings that have made us feel most alive", the site focuses on awakening human emotions that have lapsed into disuse over the years.
In The Netherlands Symantec has launched an infotainment website to explain users the risks of using the Internet and the its solutions to avoid problems with digital assets and sensitive data. You never know who's watching you when you are online, the "false" Vladimir might be there ready to steal your credit card number...
The project reminds of a similar initiative launched last year in New Zealand. Probably the execution is not as good, but the website still does a good job in explaining the risks to a target that is not very aware nor familiar with them.
In Japan Sony has launched a new, beautiful website to promote its Cam recorder. It's a virtual experience of a child's growth documented with a Handycam.
The video experience is somehow poetic and sligthly interactive. While you watch the video, you can select your favorite moments and record them. The ending of the movie will be different depending on the scenes you've selected.
Last October, Intel Brazil created probably one of the the most original screensavers ever, take this video as an example of what is it about:
Then, you were sent to this site where you had available making one of your own for your office. Although the site doesn't seem to be available anymore (or at least i can't access) i found some buzz about this searching at Technorati or Gizmodo.
A successful viral video by Nokia to promote its N96 ... in China,
and which has already crossed many borders.
If you are lucky, have a good bandwith, or live in China, you might get access to the dedicated website.
Apparently this limited edition of the N96 is a $1,300 handset for fans, if you consider it offers no exclusive technology or application, but has lots of embedded materials of the Little Dragon, like rare pictures. Not to mention the packaging :
I am usually not keen on brands raising icons from the dead to promote their last product (like Converse and Ian Curtis, Grrr ... nice brand, cool campaign, but still ...), but I must admit this video rocks !
Why ? I didn't get the point of ping pong yet, but I like it !
To promote its football broadcasting service on Orange TV and Orange mobile, the French Telco just launched a very nice micro site.
It is a full window flash video, where Sebastien Chabal, a French rugby player, kind of an icon here, is about to shoot a penalty. Only for that he's gonna need your help. So, you are asked to fill in a form, with your mobile number. (Unfortunately it won't work outside France ...)
You then instantly receive a call, with Chabal asking you personally, to give him a hint, on which direction he should shoot. You can press a button on your mobile that will determine his shoot on screen right after.
Did you know there are 42 good things you can do with the Samsung Omnia mobile phone? You can discover each one of them by watching 42 short videos on the dedicated website.
Yes, I know, at first sight the idea of watching 42 videos sounds a bit boring and frustrating, but if you give it a try, probably you will change your mind, as I did.
