Nokia has recently launched a website to present its environmentally friendly phone, the 3110. The site doesn't tell much about the technical features of the phone, rather it focuses on the ecological aspects of the project, with a series of interests to Nokia and WWF people.

At first sight (and also at second sight), the website hasn't got anything special. The navigation interface, in particular, is a bit "disconnected" and could be very much improved. However I appreciated the enrichment of the interviews with simple yet nicely done animations that reinforce the story telling and help the viewer to keep paying attention to what the testimonials say.

I believe the agency behind all this is Wieden + Kennedy.

From Sweden, the latest Nokia campaign created by Far Far and HobbyFilms. Think about playing "Snake" in the real world...

It's nice, but reminds me a lot of the great Nike "tag" commercial...

I like when technology gets stylish, therefore I appreciate the look & feel of the new website launched by Samsung to present its Black Line to the Russian public.

Unfortunately, after you pass behind the homepage and the animations are over, the second level of content is just full of text (which of course I don't understand, but this is not the point... :-) The usability gets poor with too many links to click but, most of all, there is just too much copy about the products that overwhelms the user experience.

Explore the world of Sony Walkman from a completely different perspective. In Poland they just launched a great website that illustrates the past and the present of portable music with illustrations and animations.

It's a must see even if you know from the beginning you aren't going to understand a word :-)
The characters are lovely designed and animated, and even if almost everything is just black & white nothing results boring nor gloomy.

Farfar is behind a new weird initiative launched by Nokia to promote its new N82 model. The concept is based on "position art", which consists in creating works of art, by physically walking them, and then transferring it on to a satellite image. Basically it's an art form that tracks your position using GPS.

At www.theworldismycanvas.com visitors can meet Stavros, the self-proclaimed Position Art "Genius" who uses the Nokia N82 Sports Tracker application as his tool while he walks around anywhere in the world to "draw" his motif.

Last Friday, on the website Nokia has broadcasted a live art performance by Stavros, who has been walking around Rome for the whole day creating his "greatest work of art ever".

Sony Ericsson has recently launched a colorful global mini-site to promote its new W910i and W580 models. Everything is conceived around a rather psychedelic experience that mixes music and colors and allows users to create unique and personalized kaleidoscopes.

It's a nice site, and apparently a lot of people have already created their own kaleidoscope. Too bad it reminds me so much of Audi's Rhythm of lines website which was based on exactly the same concept: follow the music and draw lines around the screen...

What value can Facebook provide to brands? What can brands do with Facebook? I'm sure a lot of questions like these have been buzzing in your mind in the last couple of months. I must say that until now I've been paying attention to Facebook only as a user, not even asking myself the marketing potential of the hottest social network of the moment. My fault, of course... so now it's time to "wake-up" and start thinking about ideas and applications to get the most out of it as a brand...

A good starting point is the application recently launched in France by Virgin Mobile to promote its "parlez dooble" offer. It's called Dooblebook (if the direct link doesn't work look for it using the Facebook internal search engine), and it's nothing else than a branded match making quiz.

From the UK, a very original website created by Poke London to promote Orange's "Speak Easy" pay as you go plan. Perfectly in line with the campaign's tagline "Good things should never end", the site offers an unlimited experience.

At first sight, nothing happens, so you'll better start loading the site then go, have a drink, and come back to explore it... Also, it might help if I tell you you have to scroll down and scroll down to discover what it's all about.

Being original, when presenting and promoting technology products online, is getting harder and harder. We've already seen flashy websites, exciting animations and amusing video explanations, therefore coming up with concepts and presentations that impress us at first sight has become a sort of "mission impossible". But there's another way to "exploit" the online environment to promote, for example, mobile phones. It's called consistency, and to me it means creating Web experiences where the features of the site, and not only the copy, deliver the message about the characteristics of product.

A good example in this direction, it's the site for the new Palm Centro recently launched by Sprint. The agencies, Perfect Fools together with Goodby Silverstein & Partners, haven't done anything special, simply, they have applied the idea of "multitasking", which is the device main characteristic, to the interface as well as to the advergame featured on the site and even (but this was simple) to the URL (moreyous.com).

Nokia is online with a mini-site to introduce a new range of Bluetooth handsets. It consists of five video stories each presenting a different character and a Nokia handset fitting the context of his/her daily life.

The whole thing at first sight is very simple and not very original, but if you think about it, it's a great example of how online communication is evolving (or should evolve). You see the creativity not in the concept, but in the decision of exploting the Web potentials to effectively present a product.

Since a couple of months I'm thinking about buying a stylish LCD Tv. After having seen this Samsung website, the decision is taken.

The whole experience it's extremely simple, extremely smooth, extremely beautiful, as the products presented. Sometimes you don't need to create complicated flashy sites to deliver the message, if it's about a design product, you can make it cool just presenting it in the simplest way.

The agency is Soleil Noir.

Thanks to Comcast TripleSlanguage I found out I often practice "snurfing" (surfing the internet when you're supposed to be on the phone) and I also learnt quite a few new words in English that I will probably never use in my life. But the visit on the site has been pleasant and this is probably the most important thing to point out when talking about an advertainment project.

Created by Perfect Fools and Goodby, Silverstein & Partners the TripleSlanguage site has the goal to introduce the Comcast Triple Play, a package that delivers all in one TV, internet and phone. The service promoted it's there, but it's perfectly "embedded" in the advertainment experience that takes the center of the stage.

The interface is simple but beautiful with a series of Flash animated cards and little cartoons that explains you the meaning of all the weird words we've been inventing in the Internet era. After browsing for a while you can take a quiz to test your knowledge of all these neologisms, or you can submit your own word in a dedicated section that for the moment is (quite sadly) completely empty. But good to see they've decided not to cheat starting the site with users words already there!

To promote a new unlimited calling feature, Sprint has launched Waitless to give you an idea of how time passes in your life. The site presents two main sections: a time calculator and a series of "Sprintcuts". The time calculator it's a rather disquieting feature that calculates how much time you spend on a particular activity in a lifetime. I tried it with "blogging", assuming I blog half an hour per day, and below you see the result... Actually, the disquieting part of the calculator is the disclaimer sentence at the bottom: The calculation is based on 78-year average human life span. Sprint is not responsible for how long you actually live. I hope it's a joke...

The most interesting and amusing part of the site is the SprintCuts sections, where they use videos to teach you how to save time in some common daily activities, such as opening bottles, peeling an egg or tying your shoes.

There is also a YouTube channel where you can upload your own Sprintcuts. The agency behind the whole thing is Goodby Silverstein & Partners.

When recycling becomes interior design

The iPod Revolution

Discover the Black Diamond

How dirty can you go?

Shiny happy Samsung

C koi ce hold Up ?

Samsung and the lazy magician

The streakers game

The Samsung D600 Mystery

Hello Moto, 3G is here!

Pioneer: Need more space?

O2: trick or treat?

Virgin Mobile and the Parental Enlightenment Kit

Virgin Mobile: are you normal?

Sony Ericsson "Soundtrack to your life" campaign

"Memorable movie moments" mobile competition

The Ugly Duck virals

BT Broadband bets on iTunes

HP blogs with the National Geographic Channel

LG revamps its outdoor ads

Sony Ericsson studying the chameleon-phone

Sony: take your best shot

Hello Moto, Hello Mtv

Billy the Finger promotes Virgin Mobile

Stylish website for the new Nokia 9300

Sony EU summer promotion not so pan-European

Unite for Victory

Are looking for more cool interactive ideas? Check the archives