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Interactive marketing and other great advertising ideas since 2003
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March 31, 2010
Press Pause Play

Press Pause Play is a movie about the change in production, distribution and conssumption of creative work, and this is the first teaser trailer:

(via Meetmattt!)

March 31, 2010
Absolut and Spike Jonze

have put together a short film called Im Here. It is a 30-minute love story about the relationship between two robots living in L.A. The film can only be viewed at certain times online and operates just as a cinema with a limited amount of tickets every day.

I like the way they've created hype around the content by mirroring the offline cinema experience but i think the client may have panicked at the number of people being turned away because it's now on every two hours... Still 230,000 people viewed on it's first weekend so it's doing better than a lot of offline movies. Check it out here


March 30, 2010
Orange Rockcorps, fun by help

I'm a big fan of this effort done by Orange and RockCorps altogether (first in the UK, then in France), called Orange Rockcorps, based on young people exchanging hours of volunteering for tickets to some really cool gigs:

Continue reading... "Orange Rockcorps, fun by help"

Reel Roulette


Looking for a motion designer? Then try Reel Roulette!

(via Alfonso Guerrero)

March 29, 2010
God save the brand (experience)

I apologise. With World Cup just 2 months ahead, my time for blogging is almost non-existent. I feel bad for not taking care of Adverblog, but it's worse is that I don't even find the time to browse around and check the links I receive for my own interest and education.

Today I've been lucky, on a friends' website I found a very good collection of links to a selection of 25 great ecommerce website designs. The selection is a good starting point to discuss how an ecommerce homepage should be.


A lot of people think that if you give too much space to the brand experience, than consumers will not understand that is a retail experience. Others argue, that if you manage to "sell" the brand experience well, than consumers will also buy the product. Because of my background, I tend to agree with the latter opinion. However, a few recent experiences actually proved me that more product less brand is better if your focus on ROI. Nevertheless, I finish my confusing post by sharing a link to a brilliant ecommerce enable brand video by Diesel.

God save the brand!

Itch-E & Scratch-E 'Other Planets (feat. MDNA)

Thanks Scotty. Scary, weird and awesome all at once.

Itch-E & Scratch-E 'Other Planets (feat. MDNA) from PEDESTRIAN.TV on Vimeo.

March 24, 2010
The Last Advertising Agency On Earth

Flash in the Can is probably one of the coolest events on the subject of technology+art+advertising. This video to promote their upcoming events is quite fun, even if someone think of it as "exaggerated" (as in the comments for the video in Vimeo)



Waterlife is a movie that tells the story of the last great supply of fresh drinking water on Earth and the great distress that the Great Lakes are in. Its website is a nice one, with a nice soundtrack and a nice interface to provide several facts about water issues, guess i like because the old-simple-beautiful microsite still works when it has a story to be told :)

Kit Kat Jesus


This Kit Kat Jesus fake e-mail is one of the best e-mail marketing efforts i've seen, love it.

March 23, 2010
Gap: the Lookbook


I just stumbled upon this beautiful Facebook app called Lookbook, developed by Gap to promote their 1969 Premium Jeans Collection. Using a simple interface to find the perfect match of your choice, the thing i liked the most was the availability of going to the GAP site in order to buy that outfit that you chose at the Facebook app.

March 18, 2010
Vodafone TreSesti

Vodafone just launched an interesting campaign in The Netherlands, featuring an online social fortune-teller. The mysterious Madame TreSesti invites you to her stunning work station to give you a true social reading. This reading is based on your Linkedin, Twitter, Facebook and Hyves (Dutch) data, with some fun outcomes. Made by Dutch agencies Achtung! and They for the Vodafone 360 service.

March 17, 2010
Greenpaece vs Nestle

There's an intresting fight going on between Greeenpeace and Nestle. Greenpeace pointed his arrows on KitKat producer Nestle today, blaming the company for using palm oil (key ingredient for products like KitKat) from producers who destroy rainforrests in Indonesia. To get massive attention, they released the KitKat style commercial below, one with a shocking twist. Nestle replied with a press release, stating it will switch palm oil suppllier, but at the same time they tried to get the commercial down from YouTube. Greenpeace is not impressed by either the press release or the copyright infrigment, and now calls for massive video uploads on any platform. To be continued..

March 15, 2010
Nissan Qashqai (very) rich media

For once, my post won't be around social media, neither brand content nor digital innovation. Today I am sharing a very nice online media campaign, very well executed by my friends from Duke. They did a great job for Nissan Qashqai.
Have a look today on French Yahoo and Msn, and click on the banner, to get the full visual experience.


A permanent link for the demo here.

As Martina says "either you create online media that make the difference, or you just invest your money somewhere else" !

March 12, 2010
Heineken activation in Italy

I loved this when i saw it this morning. The faces of the people when they found out what is happening are simply beautiful, really engaging.

(thx Carlos!)

Hot Wheels Custom Motors Cup Challenge

This "interactive" race is one of the nicest uses of Youtube Annotations i've seen. Race your car to victory using the right elements to increase its performance, depending on the characteristics of every circuit.

(via @bigspaceship and Digital Buzz Blog)

The Ivan Brothers and the March Madness

It's March, and if you like basketball you'll probably know that March it's time for the NCAA Basketball Tournament, the famous "March Madness". "The Ivan Brothers" is the first video of a smart campaign brought by Capital One Venture Card.

March 11, 2010
The Apple Boy is looking for a job


Tito is The Apple Boy, a 22 years old argentinean looking for a job in New Zealand through his original and interesting view on apples:

(via Fer Barbella)

March 10, 2010
Rexona and the ultimate Alter Machine


As part of a new campaign from Rexona (Sure in the UK, Degree in the US) launching a deodorant called V12 (which is based on the concept of cars, speed and tuning you into the best version of yourself), we released this Facebook app called "The ultimate Alter Machine" a few weeks ago, where you can complete a little quiz that allows you to see your personality in the form of a massively tuned car.


If you ever wondered which car would you be, give it a try, you might like that :)

Need a case study?

If you've ever been to dig the entries of any advertising festival, you'll realize that the last trend is doing case-studies for every single entry. I think that sometimes it could be helpful to catch up the whole idea of, let's say, an integrated campaign, but meaningless when you're explaining the concept for a banner, do you really need a 3 minutes video to explain a rich-media banner?

Then, the good folks at Escola Cuca (in Sao Paulo, Brazil) have released this nice video on this subject (the part of "try learning chinese" made me laugh)

March 08, 2010
BMW Experiment

The new BMW S 1000R is allegedly the most powerful liter bike in the world.

And this is a viral-intended video to support the launch:

(via Viralmente)

March 04, 2010
OK Go and their viral videos

Even if you don't like the music of OK Go, you have to give them credit for the creativity of some of their videos, including the classic and iconical "Here it goes again".

These days they bring some magic again with the video for the first single ("This Too Shall Pass") of their new record. Looks like a single-take, which is amazing, and even if it weren't, who cares, almost a million views in three days speaks really well about it, check it out:

Oh, and also featuring some making-of videos: 1, 2, 3 and 4

March 03, 2010
French Connection brings Chatroulette into its Manifesto

Probably you're sick and tired of hearing about Chatroulette!, the site that took by storm the Internet for the last couple of weeks and where you (just in case you don't know) are thrown into a world of random webcameras and its potentially weird videochats.


Then, as always happens when a new "platform" is being so frequently used, somebody gives it a twist and bring the dynamic into ad world, as the smart guys from Poke London did for French Connection (a so-called high street fashion brand) and its blog called Manifesto. Seduce a woman at Chatroulette! and send the proof of that to win a 250 pounds voucher.


This promo was then objected by some women, claiming that they also wanted the right of earning the voucher, so the rules were "corrected", women can participate... but they also have to seduce a woman. Smart and a bit of punk, just as Chatroulette!

13th street's Last Call

This action done by Jung von Matt Berlin is simply wonderful, involving a film audience inside the film through a cell phone, so brilliant and engaging:

March 02, 2010
Bank run, an interactive movie


I had mixed feelings when i finished my visit to this site this morning, because in the end i was asked to pay USD 2$ (i was willing to) to continue the story but i couldn't because i don't have an american iTunes Store account (mine is from Spain), so i felt really frustrated.

On the other side, i thought about the fact that i had happily spent the previous 15 minutes browsing this violent yet funny interactive movie called Bank Run that tells the story of Evan, a financial analyst that gets involved in a scam organized by the company he works for, his girlfriend kidnapped and, in general, all the film cliches from movies where the main character has to escape from something and not knowing why.


Really well done and with little interactions that breaks the linearity of the story without becoming a "game" itself, this project from Silk Tricky is definitely worth the 15 minutes i spent being there. Go take a look, and the story continues on iPhone, hope you let me know how it ends! :)

Are looking for more cool interactive ideas? Check the archives

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