adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign
June 29, 2009
#interactivemonday: Billy Tweets and Loaded

My #interactivemonday from @realadverblog begins with an impressive use of Twitter to pay a tribute to Michael Jackson: Billie Tweets.

And then a touch of freshness and energy: my second pick is a website from South Africa: Loaded 100% Natural Smoothie. Rock'n'roll and healthy food, a good mix brought together by a nice interface (maybe not so original).

June 20, 2009
A website from the Golden Age

I never expected to find a website which looks exactly like a Dutch painting from the Golden Age. But never say never, especially if the product to promote is a cheese called the Old Dutch Master.

dutchmaster01.jpg

It's an advergame launched in France where you have to spot seven slices of cheese more or less hidden in the painting.

Continue reading... "A website from the Golden Age"

June 08, 2009
Rubberduckzilla

If you want to destroy Tokyo then you should try this game developed by the smart guys from Poke London called RubberDuckZilla. Taking as starting point this Mother's TV ad for Oasis (a drink for people who don't like water)...

Continue reading... "Rubberduckzilla"

June 04, 2009
Carlsberg: Where's the Party?

In Sweden, beer brand Carlsberg has recently launched a website and a mobile application that allows people to track parties and friends and make sure to hit the right spots for entertainment this summer.

where-party01.jpg

The whole mechanism is explained in the video you are presented with as soon as you hit the website. The project is still in beta, and therefore you need an invitation (which I don't have) to test the service. The application is based on a GPS service and is able to connect to your Facebook and Twitter accounts.

Even if the idea at first sounds interesting, after careful consideration, I believe this is a good example of a brand that tries to go too far while trying to do the right thing connecting with the cool/hot social networks/applications of the moment. I'm sorry but the question is as straightforward as rude: do we really need Carlsberg to help us getting in touch with our friends to organize a night out?

via

Skinny Blonde

A new site has just gone live in Australia for the beer brand Skinny Blonde. The label on the bottle is a 1950's woman in a bikini. When you place a warm hand over the label the bikini top vanishes. The site is all about that... which is very courageous for a beer brand. Check it out here

sb.jpg

June 02, 2009
Nissin Ufo Noodles

As usual, I don't understand a word, but I love the illustrations on the Nissin Ufo Noodles website launched Japan.

nissin_ufo04.jpg

It's also interesting to see such an unusual artistic approach to food marketing. No fancy perfect pictures of the food, but rather a colorful chaotic browsing through illustrations and animations.

Continue reading... "Nissin Ufo Noodles"

May 24, 2009
Mojito time

Mojito is one of my favorite cocktails, so no wonder why I like the website launched by Havana Club to "celebrate" it.

mojito00.jpg

The experience is rather simple but strongly video based and this makes the difference to appreciate the work.
Make sure to begin by testing your skills as Mojito barman in the interactive quiz. If you do it at the end it is way too easy.

Continue reading... "Mojito time"

May 16, 2009
Wasa, the perfect breakfast

In Sweden, Wasa has launched a website with a guide to an healthy breakfast. Forsman & Bodenfors have created a simple yet extremely beautiful visual experience.

wasa01.jpg

Visitors are invited to pick the stuffs they usually eat for breakfast. Based on their choices they then receive a feedback on how healthy their nutritional habits are. Plus they also get some suggestions for healthy alternatives for each of the week.

Continue reading... "Wasa, the perfect breakfast"

May 11, 2009
A contemporary beer

What is contemporary for you? Zoogami beer will probably reply: Contemporary is not caring about copyright. At first sight their website it's just another beer website, but if you choose to play their game you'll be surprised.

zoogami01.jpg

The trick is nice, even if I have the feeling it has already been done before...

zoogami02.jpg

The agency is Saatchi & Saatchi Rome.
via

April 27, 2009
Marcolini, the Web is not enough

If you love chocolate, you should have a look at Pierre Marcolini's new website. In my opinion, it's a clear example of how difficult it is to create an online experience around food.

pierremarcolini02.jpg

Great photographs and few words make the difference. But in this case I don't feel completely satisfied. The pleasure of a real piece of chocolate is just impossible to reproduce digitally.

Continue reading... "Marcolini, the Web is not enough"

April 21, 2009
Coke Lives Positively

I just discovered the Coca Cola's corporate responsibility online project called Vivendo Positivamente. It's a website for South America where all Coke's social initiatives are reported and shared with the public.

vivendopositivamente01.jpg

The cool thing about the site is the fact that it has been conceived like any other consumer marketing project: a 3D interface, nice flash animations, catchy and meaninful icons and the possibility to save and share the projects we find more interesting.

Continue reading... "Coke Lives Positively"

April 16, 2009
What if outdoors could talk

This Jameson's (an irish whiskey) interactive-real-time-wall outdoor is fantastic:

Thanks Pit!

April 15, 2009
Delicious Lolita

Shopping online for food has never been so cool (and even sexy). Check out the website of Les Gourmandises de Lolita Lempicka where food photographs, illustrations and animations mix in a sweet and engaging way.

gourmandise01.jpg

Food prices are also for "amateurs", but if the chocolate and the cookies are good as their packaging and presentation, maybe it's really worth spending 8€ for a small box of petit beurre :-)

Continue reading... "Delicious Lolita"

April 15, 2009

Mahou's Wikipeli, a 2.0 movie

March 23, 2009

Chlorophyllo, mes que un heroe

March 08, 2009

The Frito Lay methaphors

February 27, 2009

Bavaria spoofs Heineken walk-in-fridge

February 17, 2009

The DyDo Drink world

February 06, 2009

Heineken's user generated Walk In Fridge

February 03, 2009

Cravendale is back (and still has something to say)

February 02, 2009

The First Worlwide Site Where Nothing Happens

January 07, 2009

Whopper Sacrifice

January 06, 2009

Know the signs

December 29, 2008

A nice Christmas card

Talk to the plants

December 27, 2008

Merry Christmas the Coca Cola way

December 18, 2008

Fanta plays with great mobile applications

December 14, 2008

Say cheese!

December 12, 2008

Red Bull settles in the Playstation Home

December 09, 2008

Logorroic Sprite

November 17, 2008

Interactive love at first "site"

November 08, 2008

The Eco Dance

November 03, 2008

Ringtone yourself

Kod: Zero

October 28, 2008

Feel the flavour

October 02, 2008

Hotel 626

September 29, 2008

Poke your Sensible!

September 22, 2008

Sprite, don't lie

September 20, 2008

The White Rabbit

September 12, 2008

Run Cactus Kid, Run by Oasis

Re-charge your Nescafe

September 09, 2008

Kit Kat Chunga

August 25, 2008

Sally in Wonderland

August 19, 2008

Vodka, a journey to America

Coke Zero, Trust Your Buds

August 18, 2008

Online noodles marketing

July 30, 2008

Lost on the Corona Beach

July 29, 2008

The "We8" side of Coke

July 24, 2008

Coke Zero and the NASCAR challenge

July 17, 2008

Happy Birthday Chupa Chups

July 14, 2008

Absolut black & white

June 29, 2008

Russian Standard Vodka, nice website

June 21, 2008

Absolut Colors of "coming out"

May 18, 2008

New Level Vodka

May 17, 2008

Lipton, Green but not that Clear

May 04, 2008

Heineken, the barrel and the comic strip

May 03, 2008

The Mentos KissCam

May 01, 2008

The Absolut Line to the Top

April 27, 2008

Heineken Destination Moscow

April 07, 2008

Milk is the White Gold

March 28, 2008

Damn Fuc**ing Tasty

March 26, 2008

Taste a different Fanta

March 22, 2008

The chocolate quiz

March 16, 2008

In an Absolut world

January 30, 2008

Psychoanalysis for a cream egg

January 29, 2008

The British Heart Foundation offers Food4Thought

January 28, 2008

Ultimate KitKat break

January 17, 2008

The Happyness Factory is hiring

January 16, 2008

Domino's Pizza Builder

January 08, 2008

The McPoland site

December 31, 2007

The sexy side of Orangina

December 13, 2007

The Heineken Delivery Men

November 14, 2007

W for Vodka

November 06, 2007

Red Bull contest misses some energy

Welcome to Blackville

October 30, 2007

Bacardi Murmansk Route

October 16, 2007

Milk friends for life

October 05, 2007

All you need is cheese

September 27, 2007

Are you ready for the Read Fruit Farm?

September 16, 2007

Stella in 1366

September 12, 2007

Crazy Norwegian food campaign

September 05, 2007

Milk Matters (and goes crazy)

September 01, 2007

Cadbury's Gorilla

August 28, 2007

Wrigley's 5 and the sensory experiment

August 26, 2007

Shakerboarding for pizza

August 16, 2007

KFC launches Hunger Strike

July 19, 2007

Stride Gum Factory

June 28, 2007

Asahi launches new lifestyle site

March 15, 2007

Get the Glass & wait (but it's worth it)

February 04, 2007

A short film called Hands

January 21, 2007

Beer, music and laughs

January 04, 2007

Urban video spam?

December 13, 2006

Pepsi's "can art"

Playstation against obesity

November 23, 2006

Starbucks, it's Red, again

November 21, 2006

Discover Hotel Campari

November 09, 2006

An healthy edugame

October 30, 2006

Coke brings Australia to Scandinavia

October 26, 2006

The Halloween soup

Don't cook, work

October 23, 2006

Unravel Tiger's secret

October 17, 2006

Mary Stuart, a conspiration and an advergame

Chiquita and the banana tycoon advergame

October 16, 2006

Nestlé celebrates Ramadan online

October 10, 2006

M&M's chocolate and movies challenge

September 06, 2006

Tiger also likes Ajax

September 05, 2006

Hubba Bubba and the Big Bubbles

Basketball advergame for Sprite

August 16, 2006

Online marketing with musicals

July 24, 2006

Do you feel sunny?

July 17, 2006

Mc Donald's solar clock

June 20, 2006

Coca-Cola is now Blak

June 13, 2006

The beans' power

May 09, 2006

Danone: football for kids

May 04, 2006

The Heineken invasion

April 19, 2006

Frozen pizza and viral marketing B2B

April 12, 2006

Amazon and Bacardi step into "audio" marketing

The milky viral

Coca-Cola, everybody wins

April 09, 2006

Are you Bamboocha?

April 07, 2006

Red Bull Flugtag advergame

March 30, 2006

Creme Eggs and podcasting

March 28, 2006

Are you a Friend of Bright?

March 27, 2006

Relentless virals ain't viral

March 09, 2006

Heineken pushes its new beer online

March 05, 2006

Healthy eating calculator by McD

December 01, 2005

An Absolut Christmas

November 21, 2005

Absolut second skin

November 08, 2005

Sprite: spray it, don't say it

November 03, 2005

It's Beaujolais Nouveau time (online)

October 27, 2005

Online marketing to kids: Nestlé Picoland

October 26, 2005

Mentos Sheep Volley

October 20, 2005

"Absolut-style" branded entertainment

October 19, 2005

Beer black power

October 11, 2005

The Bud drunk superhero

October 07, 2005

The Absolut beer celebration

Streetdance McDonald's style

October 04, 2005

Campina Optimel: that's slim!

September 29, 2005

The Burst Bubble billboard

September 27, 2005

The Slim Fast Jail

Boom time for food ads in the UK

September 16, 2005

Bacardi abandons the Latin Quarter

September 15, 2005

The Coke Pizza

September 06, 2005

Diet Coke presents Hotel You

August 25, 2005

Kraft Food: recipes for your iPod

August 24, 2005

Uruguay: happy birthday Pepsi

August 19, 2005

Chip&Go Tv spot

August 13, 2005

Heinz (very) Hot Ketchup

August 12, 2005

Mobile coupons and traditional marketing

August 10, 2005

Triomega: a viral marketing missed chance

August 08, 2005

Snickers satisfies you with irreverent advergames

August 04, 2005

Pepsi icons invade Messenger

MSN's Creative Showcase: June winners

Sexy men banned from alcohol ads

August 02, 2005

McDonald's baby food

July 30, 2005

Webisodes for Unilever

July 27, 2005

The soft drinks battle is online

July 26, 2005

Coca-Cola, a World of refreshment

Mc Donald's french fries relay

Peroni, beer and football

July 19, 2005

Pepsi online strategies in France

Kellogg's: your new dress

July 18, 2005

Advertainment for Nestea Ice

Are looking for more cool interactive ideas? Check the archives


Archives by category

Archives by month
Weekly recap in your mailbox
Never miss a campaign. Receive every Thursday a newsletter with all the articles published during the week
Email*
Company
Country
* required field

Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog


 
Blogs I enjoy
Marketing & advertising...
* Adrants
* Ads of the World
* Adverbox
* A/D Goodness
* Brainstorm #9
* Brief Blog (mx)
* Coolz0r
* Creative Classics (it)
* DoubleBBlog (it)
* Houtlust
* La Casalinga di Voghera (it)
* Marketing Facts (nl)
* Marketing Relationnel (fr)
* Minimarketing (it)
* Random Culture
* Send to Friend (fr)
* Three Minds @ Organic
* Werbeblogger

Design & inspiring ideas...
* David Report
* Josh Spear
* Fubiz
* Putting People First
* Swiss Miss
* Wooster Collective

Trends & fashion...
* Agenda Inc.
* Springwise
* Trends Now (fr)

Music...
* Aurgasm
* Drowned in Sound
* Pitchfork