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Interactive marketing and other great advertising ideas since 2003

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May 04, 2008

Heineken, the barrel and the comic strip

In Spain Heineken has launched a new campaign to promote its 5 liters beer barrel mixing music and comics. The TV spot very nice as it proposes different camera angles and text baloons like a comic book while playing a song by Adele. The agency is Remo.

Continue reading... "Heineken, the barrel and the comic strip"

By: martina // Permalink // Comment(s): (0)
Category(s): Food and drinks, Tv advertising

May 03, 2008

The Mentos KissCam

Mentos has launched the KissCam. Web interactivity reaches new levels... Use your webcam to kiss the girl (or the man) in the video.

I can't decide whether it's a great viral or just a very silly idea by Perfect Fools and BBH London. What do you think? Maybe it's both...

By: martina // Permalink // Comment(s): (6)
Category(s): Advertainment, Food and drinks

May 01, 2008

The Absolut Line to the Top

In Australia, Tequila has just launched a new initiative as part of the Absolut World global action. It's the Absolut Line to the Top, a "secret view" on the office of Kevin Rudd, Australia's Prime Minister. Four CCTV cameras follow him while he takes care of his daily duties, which include (but are not limited to) the regular update of the Facebook status. You can also interact with him, ordering Chinese food for him or making prank calls...

Not sure if I like this idea, mainly because I don't feel it's in line with the Absolut brand. It's too artificial and it doesn't have the touch of class and beauty that Absolut usually has.

Continue reading... "The Absolut Line to the Top"

By: martina // Permalink // Comment(s): (2)
Category(s): Advertainment, Food and drinks, Oceania

April 27, 2008

Heineken Destination Moscow

The quiz is probably the simplest form of interaction you can use in online marketing. And most of the quiz often end up being also the poorest examples of interactive marketing you find around. But it doesn't have to be always like this, as Heineken demonstrates with its Destination Moscow action.

Created by Born05, the website delivers a great experience, through an excellent sound design and an accurate art direction. The quiz presents you with five questions, if you get them right, you can win tickets for the Champions League final next May in Moscow.

So next time you feel like complaining because your client is not brave at all and just wants to have a "quiz", think again, remember of Destination Moscow and, as Elvis used to say, "do something worth remembering"!

By: martina // Permalink // Comment(s):
Category(s): Europe, Food and drinks, Online competitions

April 07, 2008

Milk is the White Gold

It's time again to discover the potentials of milk (and of Goodby, Silverstein & Partners) in an interactive environment. After Get the Glass, White Gold is the new Got Milk? concept to explore.

I'm not sure I've understood what the whole thing is about, so I'm not going to express an opinion (for now), but everything looks weird, and definitely quite interesting, since we are talking about a simple "product" like milk.

via.

By: martina // Permalink // Comment(s): (8)
Category(s): Food and drinks

March 28, 2008

Damn Fuc**ing Tasty

In Holland, New York Pizza launched a series of commercials to promote their quality pizza's. Responsible agency Selmore came up with some fun spoofs on Italian Mafia movies like Scarface. Great timewasters on this lazy friday.

Continue reading... "Damn Fuc**ing Tasty"

By: Rocco Stallvord // Permalink // Comment(s): (4)
Category(s): Europe, Food and drinks, Tv advertising

March 26, 2008

Taste a different Fanta

I guess this Fanta website is out in the UK since quite some time, but I found it out only today, after reading on NMA about a mobile on-pack promotion the soft drink brand is about to begin.

I'm not very familiar with the Fanta brand (I don't even drink it to be totally sincere) but I must say I really like the new characters they are using in their communication in Europe. Todd, Marv, Winnie and their friends are really cute and the experience designed around them is simple yet consistent and effective.

Continue reading... "Taste a different Fanta"

By: martina // Permalink // Comment(s): (4)
Category(s): Advergames, Advertainment, Europe, Food and drinks

March 22, 2008

The chocolate quiz

A web project coming from Norway, a celebration of a chocolate brand with a visual interpretation that reminds of Get the Glass (but the interactivity is definitely not that advanced).

You have to answer a series of questions about the chocolate brand and about Norway in order to proceed in the game and explore the island. While you advance in the game you face a series of additional mini-games. The whole thing in itself results quite boring (if you don't understand the language, I think), but one appreciates the effort of creating a quiz that doesn't look like all the quiz you usually find online.

Continue reading... "The chocolate quiz"

By: martina // Permalink // Comment(s): (2)
Category(s): Advergames, Europe, Food and drinks

March 16, 2008

In an Absolut world

How does your Absolut world look like? Whatever your vision is, there is room for it in an Absolut World. The vodka brand loves visions so much that it turned them into reality, creating a curious website with the help of Great Works and freelance interactive designer Carlos Ulloa.

The online experience begins with a series of visions Absolut has collected getting in touch with artists, writers and actors from around the world. Then, of course, you can submit your own vision and become part of the Absolut world yourself.

Continue reading... "In an Absolut world"

By: martina // Permalink // Comment(s): (1)
Category(s): Europe, Food and drinks, New websites

January 30, 2008

Psychoanalysis for a cream egg

In the UK, Cadbury is online with a weird website called The Creme Egg Goo-ology Research Centre, which has the mission of helping"Creme Eggs release their goo, and fulfil their sweet, sticky, runny destiny".

There is quite a lot of content to explore (videos, advergames, a personality test ect...), and some parts are even amusing. However I'm not sure I fully get the meaning of this site...

By: martina // Permalink // Comment(s): (1)
Category(s): Food and drinks

January 29, 2008

The British Heart Foundation offers Food4Thought

In the UK the British Heart Foundation has recently launched the Food4Thought website with the aim of promoting healthy lifestyle to children.

The site is a sort of adventure game, where children play exploring a virtual city full of junk food advertising messages. As explained on NMA, the idea of the BHF is to run a digital campaign that employes the tactics used by snack brands which continue to advertise through child-focused sites.

Continue reading... "The British Heart Foundation offers Food4Thought"

By: martina // Permalink // Comment(s): (1)
Category(s): Advergames, Food and drinks, Social campaigns

January 28, 2008

Ultimate KitKat break

Animated short movies to promote your brand. It's relatively new and can be, at least in terms of viral spread, very successful seeing Coca-Cola's Happiness Factory and Wilkinson's Fight For Kisses. KitKat France got the message and created their own animated short about a young office boy looking for the ultimate break.