And then a touch of freshness and energy: my second pick is a website from South Africa: Loaded 100% Natural Smoothie. Rock'n'roll and healthy food, a good mix brought together by a nice interface (maybe not so original).
I never expected to find a website which looks exactly like a Dutch painting from the Golden Age. But never say never, especially if the product to promote is a cheese called the Old Dutch Master.
It's an advergame launched in France where you have to spot seven slices of cheese more or less hidden in the painting.
If you want to destroy Tokyo then you should try this game developed by the smart guys from Poke London called RubberDuckZilla. Taking as starting point this Mother's TV ad for Oasis (a drink for people who don't like water)...
In Sweden, beer brand Carlsberg has recently launched a website and a mobile application that allows people to track parties and friends and make sure to hit the right spots for entertainment this summer.
The whole mechanism is explained in the video you are presented with as soon as you hit the website. The project is still in beta, and therefore you need an invitation (which I don't have) to test the service. The application is based on a GPS service and is able to connect to your Facebook and Twitter accounts.
Even if the idea at first sounds interesting, after careful consideration, I believe this is a good example of a brand that tries to go too far while trying to do the right thing connecting with the cool/hot social networks/applications of the moment. I'm sorry but the question is as straightforward as rude: do we really need Carlsberg to help us getting in touch with our friends to organize a night out?
A new site has just gone live in Australia for the beer brand Skinny Blonde. The label on the bottle is a 1950's woman in a bikini. When you place a warm hand over the label the bikini top vanishes. The site is all about that... which is very courageous for a beer brand. Check it out here
As usual, I don't understand a word, but I love the illustrations on the Nissin Ufo Noodles website launched Japan.
It's also interesting to see such an unusual artistic approach to food marketing. No fancy perfect pictures of the food, but rather a colorful chaotic browsing through illustrations and animations.
Mojito is one of my favorite cocktails, so no wonder why I like the website launched by Havana Club to "celebrate" it.
The experience is rather simple but strongly video based and this makes the difference to appreciate the work.
Make sure to begin by testing your skills as Mojito barman in the interactive quiz. If you do it at the end it is way too easy.
In Sweden, Wasa has launched a website with a guide to an healthy breakfast. Forsman & Bodenfors have created a simple yet extremely beautiful visual experience.
Visitors are invited to pick the stuffs they usually eat for breakfast. Based on their choices they then receive a feedback on how healthy their nutritional habits are. Plus they also get some suggestions for healthy alternatives for each of the week.
What is contemporary for you? Zoogami beer will probably reply: Contemporary is not caring about copyright. At first sight their website it's just another beer website, but if you choose to play their game you'll be surprised.
The trick is nice, even if I have the feeling it has already been done before...
If you love chocolate, you should have a look at Pierre Marcolini's new website. In my opinion, it's a clear example of how difficult it is to create an online experience around food.
Great photographs and few words make the difference. But in this case I don't feel completely satisfied. The pleasure of a real piece of chocolate is just impossible to reproduce digitally.
I just discovered the Coca Cola's corporate responsibility online project called Vivendo Positivamente. It's a website for South America where all Coke's social initiatives are reported and shared with the public.
The cool thing about the site is the fact that it has been conceived like any other consumer marketing project: a 3D interface, nice flash animations, catchy and meaninful icons and the possibility to save and share the projects we find more interesting.
Shopping online for food has never been so cool (and even sexy). Check out the website of Les Gourmandises de Lolita Lempicka where food photographs, illustrations and animations mix in a sweet and engaging way.
Food prices are also for "amateurs", but if the chocolate and the cookies are good as their packaging and presentation, maybe it's really worth spending 8€ for a small box of petit beurre :-)
