You've probably seen the Wii Warioland Shake it experience on YouTube. Vimeo, known as YouTube's high quality competitor, now takes these kind of site takeovers to a whole new level with the Honda Insight campaign. Below you see the commercial, but for the whole experience, you should visit Vimeo itself.
Heineken keeps walking on it's viral success of the Walk In Fridge commercial. Earlier we saw the 'user generated' spoof, and now they made an official follow up called Walking Fridge. Again, not as good as the original, but it will make you smile on this lazy Friday afternoon.
I just discovered the Coca Cola's corporate responsibility online project called Vivendo Positivamente. It's a website for South America where all Coke's social initiatives are reported and shared with the public.
The cool thing about the site is the fact that it has been conceived like any other consumer marketing project: a 3D interface, nice flash animations, catchy and meaninful icons and the possibility to save and share the projects we find more interesting.
Strange but true, Lacoste is becoming (or coming back) as a cool brand, at least online, and/or at least for its latest website. The campaign was shot by Terry Richardson, and this is already a good start.
The website visuals look very familiar to me, with a strong mix of white, red and green. I like the way the collection is presented. I like the weird messages all around the screen. I like the music in the transitions among sections. I just don't like the advergame, it looks like it has been forced into the site. It simply doesn't fit.
Selling t-shirts online is getting harder and harder because of the growing competition. T-shirt artworks matter (of course!) but you need a further push to succeed. Being able to generate word of mouth is the first element that comes into my mind. But the key is to have a good website where the click&buy; button is right there where it can trigger consumers' compulsory shopping instinct.
Check out the Rated Rookies website. It's a t-shirt collection showcase, nothing more but the point is that everything is simple and nicely done.
This week I am judging the D&AD; awards in London. I'll be regularly tweeting about this experience - and if you like it I'll do the same at Cannes in a few months time. twitter.com/issybella All the best sites and winners will be posted here (after I'm allowed to share them of course) ;-)
If Ashton does it, why shouldn't we? I'm dropping my old personal account (martiz) and kicking off the official/real adverblog account (twitter.com/realadverblog). Why "real"? Because someone has taken/stolen the adverblog username and is using it just to publish the feed of this blog. Weird, annoying, but true.
In this new campaign for Vodafone UK, Dare Digital created a little short film that only lives in Facebook so you have to go there to see and/or comment. Up to date, the video has over a thousand comments from people saying what they would do, which is remarkable (and really brave on the side of the brand) because it shifts the attention from the traditional medium for this kind of things (TV, and re-edited into a 20" format) and carries all the people to an online content.
The website itself is really simple, as it uses an idea from Droga 5 based on the main attribute of the shoe, its minimum weight, so you can test the weights of different things compared to the shoe and you quickly get the idea on how light it is.
I don't know how to categorize this post because it's not advertising itself but i think that Tweenbots is one of the smartest projects that i've found this year regarding people interacting on their own and with the others for a common cause. A brief description would be that Tweenbots are little robots, human-dependants, that navigate the city with the help of people they encounter, as they roll in a straight line and at a constant speed. Each one of the robots has a destination displayed on a flag and relies on people's help to reach its destination. It's techie but it's also really tender, check the video to see how they work:
Shopping online for food has never been so cool (and even sexy). Check out the website of Les Gourmandises de Lolita Lempicka where food photographs, illustrations and animations mix in a sweet and engaging way.
Food prices are also for "amateurs", but if the chocolate and the cookies are good as their packaging and presentation, maybe it's really worth spending 8€ for a small box of petit beurre :-)
In Spain, even though it's not as hard as advertising tobacco brands, when advertising alcohol there's always a limit that you can't push; for instance, on TV commercials you can show the product but no one can be seen drinking it. That is why many of these brands do branded entertainment instead of focusing on creating ideas about their products' USP. One of the most notable examples of this kind of advertising is Mahou, a beer brand that has been doing interesting things online for several years, first with Herraiz y Soto doing their interactive and now working with DoubleYou.
This year's campaign is called "La Wikipeli" ("The Wikimovie"), in which Jose Corbacho and Juan Cruz (two famous comedians in Spain) are preparing a new short-film whose plot, characters, scenes, and so on, are chosen by users taking polls, sending videos or commenting the whole process and deciding things on-the-fly.
Philips produces cinematic HD TV's with the 21:9 movie format. To get attention for the TV's and show all features (like Ambilight) at best, a website is launched which is definitely worth checking out. Not only for the TV experience, but als for the impressive freezed 3D movie which is shown within the TV.
This action developed by The Kitchen (part of Grey Paris) promotes VOD, a new film-selling service from MK2 in France (under the idea of "your computer and movies are no longer more than one thing"), taking away people attention while watching "Fast and the Furious 4" trailer in french cinemas... brilliant!
The Webby Awards just announced the Official Honorees and Nominees for the 12th annual Webby celebration. Out of the Nominees the Webby Award winners will be chosen by a grand jury. Also, the People's Choice Awards will be granted. Voting for these awards runs from April 14th to April 30th. All winners will be announced during the award ceremony on June 9th and 10th in New York. For now, you can go for an inspirational tour through the worlds best internet work in over 70 categories. Enjoy
O'Neill is online with a new website, refreshing and young as the brand aims to be. From the first click you have to decide whether you want to discover the women or the men version, and this is already an important decision that has been taken (by the brand, not by the consumer :) as, in my opinion it's a bit brave yet praiseworthy to separate in such a strong way the two experiences.
Steve is a typical teenager who has been granted (he thinks) several amazing powers due to the natural ingredients of Nestea, that is the main plot of this funny site called "Nestea Liquid Awesomeness" and developed by Venables, Bell and Partners and Odopod.
Although not having a lot of views (yet) the video is hilarious, mimicking all the do's and don't of a sales pitchman ad and I don't know if this is a particular creation from a fan or there is a campaign for the team behind, as the Kings are about to complete a horrible season.
By: daniel // Permalink // Comment(s): Category(s):Online Ads
I admit they are not the first brand to use AR, but in my point of view the all campaign remains consistent, especially regarding the positioning of the product, and shows a nice execution.
Note that the BMW group already used this technology in Germany for their Mini brand. They have also explored this field for some years now, in a very interesting industrial and service perspective.
Soccer and rugby players use to swap jerseys after every game and this is the main point for a new campaign released by Adidas in New Zealand.
The Super 14 is the largest rugby union football club championship in the southern hemisphere, so to promote their 2009 edition Adidas released this quick microsite called Super 14 Jersey Swap where you can win some free game tickets for the tournament and also swapping (for real) your jersey with a player at the game, exactly as they do in the site.
Yesterday I liked this site called "6 minutes to midnight", for the upcoming Watchmen film. I'm not very much a fan of these comic series but it looked interesting to me the way of displaying a teaser trailer, through Rorschach (the name of one of the vigilantes) tests that allow (each) you to get previously unseen content and revealing more info about the film in (i think) a catchy way for the real fans.
We just did this for Kia's new Soul car. The basic idea is that no two souls are the same.
The face-flipping tool is cool and it makes some weirdo sets. I like flipping the individual panels to make my own soul. Click the Random Soul on the right to change it all or upload your own.
In The Netherlands, IKEA has launched a nice online campaign to promote its kitchens and drive loyalty as well as new customer acquisitions.
Those who bought an IKEA kitchen are invited to share their setup and help building a "virtual" but "real" kitchens gallery. But you don't contribute just for the sake of or, better, to show off your home (which might be already a strong reason to participate for Dutch people who are usually very proud of their interior designs). If you decide to share your kitchen in the gallery you can actually win the chance to get your money back on your purchase
Looks like we've got a new trend here. Following the success of the New York based prank collective Improv Everywhere, brands now start to do their own branded flash mobs. In January, T-Mobile had a huge hit with it's Liverpool Street Station dance. Last week, both Amsterdam and Antwerp had it's turn. Who's next?
In Italy D'Adda, Lorenzini, Vigorelli, BBDO have launched the new agency website. Very very -2.0...The interface is conceived like an MS-DOS screen, and you have to type commands to access the sub-sections. My favourite part is the loader, with the 56K modem sounds.
The MS-DOS interface is a very nice idea, probably not very usable, but surely creative. The problem, in my opinion, is that such an interface is like an implicit declaration of "we are so much a traditional agency". Take Modernista, for example, they did exactly the opposite, and I like them better, of course but, you know, I'm a geek girl :-)