Digital advertising and marketing: only the best ideas worldwide, since 2003

Ad production specs

Requirements for all banners:

  • When supplying banners, specify the target URL
  • For animated banners: Looping is permitted; Keep animation simple (no distracting strobing effects)
  • Material deadline: 2 business days prior to going live
  • Creative with a white or light coloured background must have a border
Width Height Max. file size File format
Leaderboard 728 90 50K Flash, JPG, GIF or PNG
Medium rectangle (MREC) 300 250 50K Flash, JPG, GIF or PNG
Square button* 125 125 30K JPG, GIF or PNG

* Square button ads can be JPG, PNG or GIF (static or animated) only. No Flash creative, sorry.

Flash ad specs

  • Flash files must be published as Flash 8 or 9, ActionScript 2 only, no AS3.
  • Any audio must be user initiated by click and must have a visible mute control.
  • Flash banners must not have the target URL hardcoded in the banner. They should use clickTAG Actionscript (details below).
  • Maximum frame rate is 24 frames per second. Recommended frame rate is 18fps.
  • A back-up image (JPEG, GIF or PNG) to be presented to visitors without Flash on their browsers is not compulsory, but advisable. While the majority of visitors will have the Flash plug-in, iPad visitors for example will not be able to view your Flash ad.

ClickTAG script

Flash banners must use the following clickTAG code:

on (release) {
	if (clickTAG.substr(0,5) == "http:") {
		getURL(clickTAG, "_blank");
	}
}

For further information on clickTAGs, refer to:
http://www.adobe.com/resources/richmedia/tracking/designers_guide/

Rich-media specs

Would you like to place a video ad, or large file size ad? Adverblog supports these rich-media ad formats without requiring third-party ad serving.

Video banner

Video banners can be booked in Medium Rectangle (300 x 250), Leaderboard (728 x 90) or Wide Skyscraper (160 x 600) placements. Advertisers may supply their video in any file format and Adverblog ad operations will process it for placement.

Requirements:

  • Maximum 30 seconds video
  • Audio permitted. Sound will be muted by default and only activated by user click on a mute control
  • Supply with ‘safe-area’ trimmed and video sized to 300 pixels wide by 250 pixels high
  • Specify target URL for the banner
  • Supply a static image (JPG, GIF or PNG, maximum 20K) to be displayed in the lightweight banner while video file loads
  • A back-up image is recommended (JPG, GIF or PNG, maximum 20K), to be displayed to visitors without Flash
  • Video will be played in a loop. If you wish to optimise video yourself, supply video in FLV file format with maximum file size 1MB.

Video banners use polite loading, which means that a lightweight banner (maximum 40K) is served into the ad space and waits until the page finishes loading, then streams video. If you wish to customise the appearance of the lightweight banner (including mute control), contact ad sales and a banner template will be supplied.

Polite banner

Large file size banners (over 50k, up to 1MB) can be booked in any Flash placements. A lightweight banner (maximum 50K) is served into the ad space and waits until the page finishes loading, then loads the heavy Flash file. By default, the appearance of the lightweight banner is a still frame from the start of your heavyweight banner. If you wish to customise the appearance of the lightweight banner, contact ad sales and a banner template will be supplied.

Requirements:

  • Maximum 1MB SWF file
  • 18 frames per second recommended
  • Audio permitted. Sound must be muted by default and only activated by user click.
  • Specify target URL for the banner when supplying Flash file
  • Flash banners must not have the target URL hardcoded in the banner. They should use clickTAG Actionscript (details above).
  • Supply a static image (JPG, GIF or PNG, maximum 20K) to be displayed in the lightweight banner while page loads
  • A back-up image is recommended (JPG, GIF or PNG, maximum 20K), to be displayed to visitors without Flash

Advertise here