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Interactive marketing and other great advertising ideas since 2003
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January 12, 2010
Lego Click and the Big Ideas

Lego just released this very nice short film, directed by brilliant Leigh Marling / Blue Source, called Cl!ck :

The movie celebrates the Eureka moment, the generation of great ideas, what Lego calls a Click moment, and invites you to visit the hub of the program, www.legoclick.com, a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips, working as a collaborative plateform to inspire people.

Lego click.jpg
Continue reading... "Lego Click and the Big Ideas"

January 06, 2010
Your line of fans

rexona_fans.jpg

This one is a one from us that we did last autumn for Rexona Teens, a deodorant for teenagers that, being always the same product, changes its tagline every year, "Dance and teens", "Love and teens" or, in this case "Fans and teens".

To support this last one we created a little promo using a Facebook app called "Your line of fans", that allows you to show if you're a better fan than others, and you're required to create the longest line to support your favorite artist, inviting your friends to be formed in your line (and then the friends of your friends), so you could use the line to try it to be the longest and also to meet new friends that share with you the same interest in that artist.

In the end, the longest line (whoever the artist is) could get some tickets to attend some shows from that artist (looks like Jonas Brothers rule for teens) Here's a little video explaining the project:

January 05, 2010
Mistery of the tree

misterio_arbol.jpg

13 Rue del Percebe (13, Barnacle Street) (an example here) has been one of the most traditional examples of surreal humor in Spain for ages. Following that kind of humor, Orange Spain released an interesting project (done by Binaria) last Christmas called "El misterio del arbol" ("Mistery of the tree"), a series of animated episodes where some characters living in the same neighborhood have to find out who has stolen the Christmas tree.

Continue reading... "Mistery of the tree"

October 11, 2009
Put on a panto and become a star

putonapanto.jpg

Robinsons Drinks is one of the most famous juice brands in the UK, and now they're looking for a star making auditions all over the place. This website, "Put on a panto", is a fantastic place to start your rehearsing, with beautiful content and animations done by Pirata London for BBH London.

Lufthansa "My Sky Status"

myskystatus.jpg

MySkyStatus is a fine website-app by Profero NY that sends altitude, location, departure and arrival updates to your FB or Twitter account from the different flights you choose (in any airline). Ideal for those people who have to pick other people up at airports. Wouldn't be nice a mobile app for this?

September 22, 2009
Asylum 626

A year after the Hotel 626, Goodby and B-Reel team up again taking you to a scary asylum called Asylum626.

asylum1.jpg

With a similar quality of production but much less playable than the year before, it's more of a visual experience than a game, apparently i need a Doritos bag to finish playing, somebody help me?

Or you can save me either :)

(via Tasty Truth)

August 31, 2009
Placebo and the music videos industry

rektor.jpg

Being a band, there was a time when you needed MTV for broadcasting your music videos, because MTV was the place where everybody went to see videos. But a couple of years ago, a lot of bands started a new trend that consisted on creating "interactive" pieces, knowing that when you have fans they'll follow you every place you are, MTV or... your own website.

Continue reading... "Placebo and the music videos industry"

August 14, 2009
Vimto's "High dive"

vimto.jpg

I laughed out loud when these suicidal fruits smashed against the floor to finish their jump in one of the levels of this "advergame" called "High dive" done for Vimto. It could probably be better art directed but i liked that is funny and makes you play with that blending concept behind the "seriously mixed up fruit" motto.

(developed at Matmi)

August 11, 2009
Dunkin' Run: be a hero through donuts

dunkindonuts.jpg

In this new era of applications, Dunkin' Donuts released a really cool one called "Dunkin' Run". Probably you know how complicated is ordering coffe for a group of people in an organized way. Using this app, you can become a "runner" while they fill what they want and then get yours and your friend's goods from the general Dunkin' Donuts menu, you can see a little video explaining how it works.

What appears interesting to me (besides the obvious use) is the way in which the application spreads, not only by using or because someone recommended, but also by ordering something when a friend of yours is the runner and asks you if you want him to pick some coffee for you.

June 01, 2009
The man who motivated Michael Jordan

According to the records, Leroy Smith was the kid that took the last spot for the varsity basketball team at Emsley A. Laney High School, leaving Michael Jordan out and being this the fact always said as the beginning of the Michael Jordan's basketball legend from then on. Taken this as the core idea, this website called "Leroy Smith" tries to honor the name of Leroy as Jordan's first motivator.

Continue reading... "The man who motivated Michael Jordan"

April 17, 2009
Puma Lift

For the launching of the new and ultralight Puma Lift shoe, Droga5 teamed up with the whizs at Firstbon Multimedia for the online side of the campaign: this website that recreates a virtual fulcrum. I'm a long time fan of Firstborn's work, even since the days of the old Yigal Azrouel or Madonna's Music websites. Years later, they also have a strong basketball team and, besides of that, they remain really humble even when they're one of the hottest and most talented digital shops out there.

liftpuma1.jpg

The website itself is really simple, as it uses an idea from Droga 5 based on the main attribute of the shoe, its minimum weight, so you can test the weights of different things compared to the shoe and you quickly get the idea on how light it is.

Continue reading... "Puma Lift"

March 23, 2009
Our song

We were at NYC last week voting One Show Interactive (I still havel to update that post!) when Iain Tait came up with one of the most funny and memorable quotes of the event: "i like this piece very much, it's not about being so-well crafted or being a great production at all, i just like it simply because it is so fucking awesome"... which prompted us into a big laugh.

Then we saw the work, and I think that this is one of the most remarkable uses of Facebook I've found out this year. Done by Daddy to promote Telia, an online music store in Sweden, it uses the platform in such a naive way.

telia_oursong.jpg
Continue reading... "Our song"

February 22, 2009
The day i became a pariah

Barack Obama's campaign was so huge and had so many actions that even two months after the election day passed i'm still finding out about curious things that were done. This is from the day i forgot going to vote and the whole country outraged at me, LOL.

I stole this link from Diego Montesano, thanks man!

February 19, 2009

Rock hard and build your future

February 02, 2009

Marketing trends for 2009

January 27, 2009

Play(with)Muji and buy

January 19, 2009

Detective Stripes has just come into town

January 15, 2009

60 years of Puma

January 14, 2009

That monster, love

December 09, 2008

NYTimes Conversations

December 08, 2008

Fiat 500 by Diesel

November 26, 2008

Uniqlo meets Cirque du Soleil

October 02, 2008

Hotel 626

April 25, 2008

Schweppes Balloons

March 03, 2008

The Showdown Interactive

July 04, 2007

AXE in Japan

March 26, 2007

Meet the Michelin man

December 12, 2006

On Toyota's Mind

May 23, 2006

Bizznizz, make money at 12 years old

May 04, 2006

The Heineken invasion

April 02, 2006

Adidas Adicolor: a beautiful concept

January 30, 2006

The Hilton journeys

January 26, 2006

Experience Mercedes from A to S

October 27, 2005

Online marketing to kids: Nestlé Picoland

September 06, 2005

Diet Coke presents Hotel You

May 31, 2005

Branding online for the IHT

May 24, 2005

Which value do online competitions bring to a brand?

May 05, 2005

Big brands not so smart online

January 26, 2005

New online push for Mini

December 03, 2004

Branding campaign for Meetic

November 24, 2004

Discover the RBK Streets

November 22, 2004

SonyEricsson: the internet is undervalued

November 16, 2004

The power of CNN Under Your Command

November 09, 2004

Karlsberg presents Mixery's music portal

October 05, 2004

Branding online for the TGV

Philips' sense and simplicity

September 15, 2004

"We know why you fly"

August 24, 2004

Branding is back

August 05, 2004

"Race the Pros" builds awareness

July 07, 2004

Brand building: the experience economy

June 07, 2004

Mini launches the Challenge

June 02, 2004

ING Bank: online internal branding

June 01, 2004

Siemens launches online magazine

Speed meet... AOL

May 18, 2004

Branding in online communities

May 05, 2004

Less calories, more brand

April 13, 2004

Reebok: ugly but it works

April 12, 2004

Paradise Island on iVillage

March 10, 2004

What about branded edutainment?

Mini runs on Messenger (why?)

March 08, 2004

Online ads work for branding

January 21, 2004

Web + Tv ads boost brand awareness

January 13, 2004

Interactive ads increase brand awareness

January 10, 2004

Make-A-Flake, make a viral campaign

December 13, 2003

Coca-Cola and the Web: love's in the air

September 05, 2003

Online advertising works! (at least on Babycenter.com)

September 02, 2003

Ferrero online marketing to kids

August 28, 2003

Levi's Europe autumn branding campaign

Visa gets ready for the Paralympic

August 27, 2003

Brand Building on the Internet

August 26, 2003

Visa's online branding strategies

August 20, 2003

Zuji new campaign by M&C Saatchi

Experience Mercedes-Benz online

August 19, 2003

Automakers advertising online

Pfizer targets Hispanic community

August 08, 2003

Join the virtual queue for the new Golf V

August 05, 2003

A new era for Sponsorship

July 29, 2003

All eyes on Samsung

July 25, 2003

Interactivity, comprehension, and persuasion

July 22, 2003

Sony goes viral

July 14, 2003

Half-page ads: a good deal?

June 26, 2003

Skyy Relaunch Goes To The Movies

June 23, 2003

Lycos new face... ops, muzzle

Online Branding: The Next Generation

May 26, 2003

McDonald�s delivers food facts on new website

May 21, 2003

New eBay deal welcomed by brands

Sony to Launch 'Charlie's Angels' Game Online

May 20, 2003

Online advertising, branding and direct response

Are looking for more cool interactive ideas? Check the archives


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