Lego just released this very nice short film, directed by brilliant Leigh Marling / Blue Source, called Cl!ck :
The movie celebrates the Eureka moment, the generation of great ideas, what Lego calls a Click moment, and invites you to visit the hub of the program, www.legoclick.com, a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips, working as a collaborative plateform to inspire people.
This one is a one from us that we did last autumn for Rexona Teens, a deodorant for teenagers that, being always the same product, changes its tagline every year, "Dance and teens", "Love and teens" or, in this case "Fans and teens".
To support this last one we created a little promo using a Facebook app called "Your line of fans", that allows you to show if you're a better fan than others, and you're required to create the longest line to support your favorite artist, inviting your friends to be formed in your line (and then the friends of your friends), so you could use the line to try it to be the longest and also to meet new friends that share with you the same interest in that artist.
In the end, the longest line (whoever the artist is) could get some tickets to attend some shows from that artist (looks like Jonas Brothers rule for teens) Here's a little video explaining the project:
13 Rue del Percebe (13, Barnacle Street) (an example here) has been one of the most traditional examples of surreal humor in Spain for ages. Following that kind of humor, Orange Spain released an interesting project (done by Binaria) last Christmas called "El misterio del arbol" ("Mistery of the tree"), a series of animated episodes where some characters living in the same neighborhood have to find out who has stolen the Christmas tree.
MySkyStatus is a fine website-app by Profero NY that sends altitude, location, departure and arrival updates to your FB or Twitter account from the different flights you choose (in any airline). Ideal for those people who have to pick other people up at airports. Wouldn't be nice a mobile app for this?
With a similar quality of production but much less playable than the year before, it's more of a visual experience than a game, apparently i need a Doritos bag to finish playing, somebody help me?
Being a band, there was a time when you needed MTV for broadcasting your music videos, because MTV was the place where everybody went to see videos. But a couple of years ago, a lot of bands started a new trend that consisted on creating "interactive" pieces, knowing that when you have fans they'll follow you every place you are, MTV or... your own website.
I laughed out loud when these suicidal fruits smashed against the floor to finish their jump in one of the levels of this "advergame" called "High dive" done for Vimto. It could probably be better art directed but i liked that is funny and makes you play with that blending concept behind the "seriously mixed up fruit" motto.
In this new era of applications, Dunkin' Donuts released a really cool one called "Dunkin' Run". Probably you know how complicated is ordering coffe for a group of people in an organized way. Using this app, you can become a "runner" while they fill what they want and then get yours and your friend's goods from the general Dunkin' Donuts menu, you can see a little video explaining how it works.
What appears interesting to me (besides the obvious use) is the way in which the application spreads, not only by using or because someone recommended, but also by ordering something when a friend of yours is the runner and asks you if you want him to pick some coffee for you.
According to the records, Leroy Smith was the kid that took the last spot for the varsity basketball team at Emsley A. Laney High School, leaving Michael Jordan out and being this the fact always said as the beginning of the Michael Jordan's basketball legend from then on. Taken this as the core idea, this website called "Leroy Smith" tries to honor the name of Leroy as Jordan's first motivator.
The website itself is really simple, as it uses an idea from Droga 5 based on the main attribute of the shoe, its minimum weight, so you can test the weights of different things compared to the shoe and you quickly get the idea on how light it is.
We were at NYC last week voting One Show Interactive (I still havel to update that post!) when Iain Tait came up with one of the most funny and memorable quotes of the event: "i like this piece very much, it's not about being so-well crafted or being a great production at all, i just like it simply because it is so fucking awesome"... which prompted us into a big laugh.
Then we saw the work, and I think that this is one of the most remarkable uses of Facebook I've found out this year. Done by Daddy to promote Telia, an online music store in Sweden, it uses the platform in such a naive way.
Barack Obama's campaign was so huge and had so many actions that even two months after the election day passed i'm still finding out about curious things that were done. This is from the day i forgot going to vote and the whole country outraged at me, LOL.
