I love this ad - done in Australia for Schweppes. If that's how it explodes when pouring the stuff into your glass then I am getting some!

Sorry, this one is one of us, but I have to talk about it as we've spent so much time working on this lately... :)

Last year, One Show asked us to develop the image for their Interactive competition in 2008.

As you may know, fighters have replaced Mariachis as the new mexican cliche and we tried to create a game with some mexican flavor, a bit nasty and that served as a place of reunion for designers, developers, creatives, art directors, etc. trying to have some fun and blood.

AXE (LYNX) has launched in Japan with all the pop and candy you could imagine. The website is a funny mash of video, branded entertainment and the good old AXE women we are all so used to by now. The lead women on the site are all of western appearance talking in Japanese which is a bit odd.

Sections include the AXE NEWS, The AXERCISE and The Lesson (which explains the the Japanese what the AXE EFFECT is all about). I hate the background music but overall the site is loads of fun - even if I can't understand any of it.

Thanks to an article on Imediaconnection I've discovered the world of Michelin. Definitely not a topic I'm interested into, but surely a website worth a visit from an interactive marketing and design perspective. First of all it's a rich experience: there's a lot of content to discover, and the layout encourages in-depth exploration.

It's a great exercise of branding online without forgetting the importance of showing the product also. Of course, they did not forget to put the cherry on the cake, by adding some environmentally friendly content as well, dedicating an area to the "Greaner World".

Wondering what's on Toyota's mind? Or better, curious what goes on in the world of Toyota? Then go and check out their new brilliant Swedish website. Informative, but brought to you in a very pleasant en entertaining way. The animated site is made by NorthKingdom (definitly see the portfolio).

Bizznizz is a new online tool presented in The Netherlands by the Postbank and developed by BrandBase. Through the Bizznizz website and a special briefcase, kids between the age of 11 and 14 years old are able to start their own 'bizznizz'. They can create their own business cards, business paper, t-shirts and other advertising materials in order to fulfill jobs like a real professional.

So to all parents: You finally have someone to wash the car and do the dishes!!

While waiting for the massive promotional efforts during the upcoming football World Cup, Heineken has launched an entertaining "intermezzo" to remind the Dutch market of its beer.

Heineken bottles and cans are invading the world, a weird and very well executed concept by Qi (developed in only four weeks).

[news via Emerce, in Dutch]

I really like what Adidas is currently doing online with its Adicolor campaign. It's a rich and (of course) colorful concept they are devoloping with wit. The Adicolor mini-site isn't really a "mini" website, since it features a lot of content to explain the Adicolor idea and engage users to submit their own interpretation of the shoe.

Adidas scores the first point linking consumer generated content (the shoe design) with the offline tangible world: the winner of the White series competition will have his shoe produced in a limited edition of 50 products. 25 will be allocated to the winner and 25 will go on sale to the public.

If you think of Hilton just as "Paris" Hilton, click here and experience something new: the Hilton Journeys created by Blitz. It's an emotional website going created around three concepts: travel should empower, travel should pamper, and travel should entertain.
It is made out of lovely animations and some chances of interactions. I like it because of the communication approach it takes, delivering a rich the brand experience that fits the luxury you expect from Hilton.

Be aware you need a broadband connection to fully enjoy it.

As you might have already read somewhere, Mercedes has recently launched an emotional website to deliver a strong brand message. The site is called from A to S and features several information through attractive Flash animations. It is definitely worth a visit, although I believe it is not as good as it could have been, considering the nice concept it is based on.

Unfortunately not all the letters are yet active. You click and you get a message like "this feature will be added soon, please enter your email address to learn when". Actually, since the site isn't about a specific product but just about the brand and the quality of its cars, I don't see why I should sign up for such info. To me, as a consumer who is actually interested in buying an A-class the site isn't triggering enough to come back for a second visit just to see what's new. Too bad.

In France, Nestlé has recently launched a website for its Chocapic brand to engage kids and build a relationship with them online. It's an heavy Flash website created by Touche Etoile, full of goodies to entertain young consumers and introduce "Pico" the brand mascotte.

Would you like some branded content? Check out what Diet Coke is doing on Hotel You, a sort of stylish guide to "lighten your mood and brighten your day". You can plan a vacation, learn the chefs' secrets, find out nice bars and restaurants around the US and, most of all, get a free extensive exposure to the Diet Coke brand.

A nice website, nice graphics, nice content but, to me, not really worth a second visit.

The International Herald Tribune has launched an online branding campaign targeting business users in the UK, Germany and France. The ads, featuring animations of the dingbat which composes IHT's logo, will appear on other international news sites such as The New York Times, Reuters and Bloomberg, as well as on national online publications like the Faz.de, Times Online and The Telegraph.

Brand Republic reports the creativity is by Lean Mean Fighting Machine.

Which value do online competitions bring to a brand?

Big brands not so smart online

New online push for Mini

Branding campaign for Meetic

Discover the RBK Streets

SonyEricsson: the internet is undervalued

The power of CNN Under Your Command

Karlsberg presents Mixery's music portal

Branding online for the TGV

Philips' sense and simplicity

"We know why you fly"

Branding is back

"Race the Pros" builds awareness

Brand building: the experience economy

Mini launches the Challenge

ING Bank: online internal branding

Siemens launches online magazine

Speed meet... AOL

Branding in online communities

Less calories, more brand

Reebok: ugly but it works

Paradise Island on iVillage

What about branded edutainment?

Mini runs on Messenger (why?)

Online ads work for branding

Web + Tv ads boost brand awareness

Interactive ads increase brand awareness

Make-A-Flake, make a viral campaign

Coca-Cola and the Web: love's in the air

Online advertising works! (at least on Babycenter.com)

Ferrero online marketing to kids

Levi's Europe autumn branding campaign

Visa gets ready for the Paralympic

Brand Building on the Internet

Visa's online branding strategies

Zuji new campaign by M&C Saatchi

Experience Mercedes-Benz online

Automakers advertising online

Pfizer targets Hispanic community

Join the virtual queue for the new Golf V

A new era for Sponsorship

All eyes on Samsung

Interactivity, comprehension, and persuasion

Sony goes viral

Half-page ads: a good deal?

Skyy Relaunch Goes To The Movies

Lycos new face... ops, muzzle

Online Branding: The Next Generation

McDonald�s delivers food facts on new website

New eBay deal welcomed by brands

Sony to Launch 'Charlie's Angels' Game Online

Online advertising, branding and direct response

Are looking for more cool interactive ideas? Check the archives