adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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June 01, 2009
The man who motivated Michael Jordan

According to the records, Leroy Smith was the kid that took the last spot for the varsity basketball team at Emsley A. Laney High School, leaving Michael Jordan out and being this the fact always said as the beginning of the Michael Jordan's basketball legend from then on. Taken this as the core idea, this website called "Leroy Smith" tries to honor the name of Leroy as Jordan's first motivator.

Continue reading... "The man who motivated Michael Jordan"

April 17, 2009
Puma Lift

For the launching of the new and ultralight Puma Lift shoe, Droga5 teamed up with the whizs at Firstbon Multimedia for the online side of the campaign: this website that recreates a virtual fulcrum. I'm a long time fan of Firstborn's work, even since the days of the old Yigal Azrouel or Madonna's Music websites. Years later, they also have a strong basketball team and, besides of that, they remain really humble even when they're one of the hottest and most talented digital shops out there.

liftpuma1.jpg

The website itself is really simple, as it uses an idea from Droga 5 based on the main attribute of the shoe, its minimum weight, so you can test the weights of different things compared to the shoe and you quickly get the idea on how light it is.

Continue reading... "Puma Lift"

March 23, 2009
Our song

We were at NYC last week voting One Show Interactive (I still havel to update that post!) when Iain Tait came up with one of the most funny and memorable quotes of the event: "i like this piece very much, it's not about being so-well crafted or being a great production at all, i just like it simply because it is so fucking awesome"... which prompted us into a big laugh.

Then we saw the work, and I think that this is one of the most remarkable uses of Facebook I've found out this year. Done by Daddy to promote Telia, an online music store in Sweden, it uses the platform in such a naive way.

telia_oursong.jpg
Continue reading... "Our song"

February 22, 2009
The day i became a pariah

Barack Obama's campaign was so huge and had so many actions that even two months after the election day passed i'm still finding out about curious things that were done. This is from the day i forgot going to vote and the whole country outraged at me, LOL.

I stole this link from Diego Montesano, thanks man!

February 19, 2009
Rock hard and build your future

Though i'm originally from Spain i've spent the last three years of my life living in Mexico, so the first time I asked Martina about writing for Adverblog she told me that it would be nice reviewing a lot of digital cases coming from Central and South America, as to have a global vision of digital advertising in Adverblog.

Not that I haven't tried but besides a few things coming from Brazil, I haven't found anybody in this region consistently generating first-class digital work (but maybe there is! if you think you or your company is doing it and you work in Central/SouthAmerica please drop me a line to dani.granatta AT gmail DOT com !)

uvm1.jpg

Well, the thing is that last week I was part of the jury for the first IAB Conecta Awards organized by Mexican IAB and I went to Mexico City for the voting, kind of prejudiced about what we were about to see. But once there, and in really good company, we found a few works worth to be noticed. I specially liked this one called "Rockea duro / construye tu futuro", done by Substance for UVM, one of the universities of fastest growth here in Mexico.

Continue reading... "Rock hard and build your future"

February 02, 2009
Marketing trends for 2009

Marketers and account planners out there, have a look at the Leo Burnett predictions in marketing for 2009. A few things might not sound new, and on a few things you might disagree. But it's a good set of inspirations for the new year.

I especially appreciated the idea of New Realism when they say "we will be forced to become much more realistic over the coming years" but I also think it's important that agencies will align with brands on this subject. For this reason I also recommend (both agencies and clients) to read also the latest Future Lab report called "Bridging the Brand-Agency Divide" that offers a few tips to understand and reconnect the client-agency relationship in an era of economic (but not creative) recession.

January 27, 2009
Play(with)Muji and buy

From Japan, a very good project that mixes branding and e-commerce in a smart and creative way. The PlayMuji calendar displays everyday a different product, with a video that either shows its characteristics, how to use it or simply provides you with a closer look into its shapes.

muji_calendar01.jpg

You can only discover a product per day, but of course the archive is always available to browse. A nice goodie is also offered: you can download the screensavers that replicates the website.

Continue reading... "Play(with)Muji and buy"

January 19, 2009
Detective Stripes has just come into town

Sorry for the self-promotion post but this is a project that we were eager to talk about since October, when we started to work on it here at Grupo W. "Detective Stripes" is the main website in our new global campaign for the Rexona brand of Unilever, telling a day in the life of Stripes, a detective who could be the coolest of his neighborhood but he isn't because of a really particular problem that makes him living in frustration.


stripes.jpg

Hope you like it, we also posted a little further information about the making-of :)

January 15, 2009
60 years of Puma

mine60.jpg

Although the "upload-your-photo" thing is everywhere these days i found really funny this site called "I am 60" that Puma has just released to celebrate their 60th anniversary. So upload your photo once again and then you'll be able to play with 60 years of hairstyles, tops and accessories; i decided to go kind of grunge today, ha!

January 14, 2009
That monster, love

After stunning cases such as "Big shadow" or "Rec You", japanese agency GT Tokyo can be considered as having one of the most original approaches on digital ways of communication.

love1.jpg

I think this campaign called Love Distance that they created last November for Sagami Original is fantastic too. Sagami produces the thinnest condom in the world (0.02mm thin) and to promote this they created a story about two lovers living in Fukuoka and Tokyo respectively, separated 1000 kilometers from each other. To prove their love, they run to meet on Christmas Eve.

Continue reading... "That monster, love"

December 09, 2008
NYTimes Conversations

I found very interesting this way of getting information in this site done by Your Majesty for the New York Times called NY Times Conversations.

nytimesconversations.jpg

A nice and simple navigation to see interesting videos of people like John Leguizamo or Isaac Mizrahi talking about their passions and relationship with NY Times while a news feed is fed by real time news related to the subject of the video being played (i suppose based on tags).

December 08, 2008
Fiat 500 by Diesel

Christmas is coming, and you might want to offer something special to your relatives or friends, but of course going shopping in the crowded shops is a chore. Why not getting the limited edition of the Fiat 500 by Diesel ?
Only 10,000 units of this car designed by Fiat and the fashion label Diesel, are being made available worldwide.
You can configure and order it exclusively on the English website here.

Fiat500byDiesel.jpg

This cool e-marketing association would have certainly deserved more content and online materials.
Nevertheless, I suggest we launch a subscription to offer one to Martina !

November 26, 2008
Uniqlo meets Cirque du Soleil

Corteo is the new show from the Cirque du Soleil, done to commemorate their 25th anniversary. Seizing that, Uniqlo and Cirque du Soleil have teamed up to release this wonderful site called Uniqlo meets Corteo.

uniqlo2.jpg
Continue reading... "Uniqlo meets Cirque du Soleil"

October 02, 2008

Hotel 626

April 25, 2008

Schweppes Balloons

March 03, 2008

The Showdown Interactive

July 04, 2007

AXE in Japan

March 26, 2007

Meet the Michelin man

December 12, 2006

On Toyota's Mind

May 23, 2006

Bizznizz, make money at 12 years old

May 04, 2006

The Heineken invasion

April 02, 2006

Adidas Adicolor: a beautiful concept

January 30, 2006

The Hilton journeys

January 26, 2006

Experience Mercedes from A to S

October 27, 2005

Online marketing to kids: Nestlé Picoland

September 06, 2005

Diet Coke presents Hotel You

May 31, 2005

Branding online for the IHT

May 24, 2005

Which value do online competitions bring to a brand?

May 05, 2005

Big brands not so smart online

January 26, 2005

New online push for Mini

December 03, 2004

Branding campaign for Meetic

November 24, 2004

Discover the RBK Streets

November 22, 2004

SonyEricsson: the internet is undervalued

November 16, 2004

The power of CNN Under Your Command

November 09, 2004

Karlsberg presents Mixery's music portal

October 05, 2004

Branding online for the TGV

Philips' sense and simplicity

September 15, 2004

"We know why you fly"

August 24, 2004

Branding is back

August 05, 2004

"Race the Pros" builds awareness

July 07, 2004

Brand building: the experience economy

June 07, 2004

Mini launches the Challenge

June 02, 2004

ING Bank: online internal branding

June 01, 2004

Siemens launches online magazine

Speed meet... AOL

May 18, 2004

Branding in online communities

May 05, 2004

Less calories, more brand

April 13, 2004

Reebok: ugly but it works

April 12, 2004

Paradise Island on iVillage

March 10, 2004

What about branded edutainment?

Mini runs on Messenger (why?)

March 08, 2004

Online ads work for branding

January 21, 2004

Web + Tv ads boost brand awareness

January 13, 2004

Interactive ads increase brand awareness

January 10, 2004

Make-A-Flake, make a viral campaign

December 13, 2003

Coca-Cola and the Web: love's in the air

September 05, 2003

Online advertising works! (at least on Babycenter.com)

September 02, 2003

Ferrero online marketing to kids

August 28, 2003

Levi's Europe autumn branding campaign

Visa gets ready for the Paralympic

August 27, 2003

Brand Building on the Internet

August 26, 2003

Visa's online branding strategies

August 20, 2003

Zuji new campaign by M&C Saatchi

Experience Mercedes-Benz online

August 19, 2003

Automakers advertising online

Pfizer targets Hispanic community

August 08, 2003

Join the virtual queue for the new Golf V

August 05, 2003

A new era for Sponsorship

July 29, 2003

All eyes on Samsung

July 25, 2003

Interactivity, comprehension, and persuasion

July 22, 2003

Sony goes viral

July 14, 2003

Half-page ads: a good deal?

June 26, 2003

Skyy Relaunch Goes To The Movies

June 23, 2003

Lycos new face... ops, muzzle

Online Branding: The Next Generation

May 26, 2003

McDonald�s delivers food facts on new website

May 21, 2003

New eBay deal welcomed by brands

Sony to Launch 'Charlie's Angels' Game Online

May 20, 2003

Online advertising, branding and direct response

Are looking for more cool interactive ideas? Check the archives


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