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Interactive marketing and other great advertising ideas since 2003
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June 03, 2009
Aesop according to Nikefootball

The ant and the grasshopper fable by Aesop gets rivisited by Nike. An unusual yet lovely way to tell the Nikefootball message. Being worth wearing Brazil's #9 shirt is not a fairy tale.

Great work by my friend Adam and his team. The agency is F/Nazca, while the production company is BigBonsai.

April 27, 2009
Honda makes Vimeo shine

You've probably seen the Wii Warioland Shake it experience on YouTube. Vimeo, known as YouTube's high quality competitor, now takes these kind of site takeovers to a whole new level with the Honda Insight campaign. Below you see the commercial, but for the whole experience, you should visit Vimeo itself.

Continue reading... "Honda makes Vimeo shine"

Running with James Jarvis

I'm a huge fan of James Jarvis toys. So I can't help loving the short animated video he created for Nike (yes, this is another reason why I like it :-)

Interesting to point out how limited the presence of the brand is. Just a tiny note at the end of the credits. No swoosh, no URLs, nothing. Great job

April 21, 2009
We'd better shop online

Jungstil is a german online secure shop and this is an intended-viral video that was released a few days ago.

I loved it because this is such a truthful insight, i've seen something like this several times (except for the mutilation, i didn't stay so long -LOL-)

Thx Tobias!

March 17, 2009
Coach K and NIKEiD

If you're a (Nike) basketball fan and you admire coach K, then you'll love this NIKEiD video...

March 05, 2009
Amazing tricks by French Nike athletes

(As a forewarning I have to make it clear this is a campaign I've been working on with my agency Mindshare Paris)

Nike is currently running a campaign for Nike Sportswear called V is for Victory, to promote their Track Jacket. Nike France produced two nice viral videos, which, as you will see, are typically French !

Here is the very last one released today, where you can see Hatem Ben Arfa, top class football player at Olympique de Marseille, playing petanque (I told you it was very French !) his own way as he scores an amazing point :



Continue reading... "Amazing tricks by French Nike athletes"

February 22, 2009
The day i became a pariah

Barack Obama's campaign was so huge and had so many actions that even two months after the election day passed i'm still finding out about curious things that were done. This is from the day i forgot going to vote and the whole country outraged at me, LOL.

I stole this link from Diego Montesano, thanks man!

February 14, 2009
Saxso Funny videos

Originally in portuguese and done by DDB, i found simple and fantastic the fact behind the claim "Toda imagem tem un son" ("every image has a sound") of this campaign for Saxso Funny, a sound-producing company in Brazil:

(via: Semillero)

January 13, 2009
A day in the life of a vagina

Lactacyd makes products for intimate care and I don't know for sure but I think that this video should be going viral in the next few days:

The final copy reads: "Your vagina is vulnerable, Lactacyd helps protect" (as i translated from Google Translate, but if you speak Dutch and it doesn't say that please let me know to update!)

via ViaComIT

December 30, 2008
Screensavers Race

Last October, Intel Brazil created probably one of the the most original screensavers ever, take this video as an example of what is it about:

Then, you were sent to this site where you had available making one of your own for your office. Although the site doesn't seem to be available anymore (or at least i can't access) i found some buzz about this searching at Technorati or Gizmodo.

YouTube Doubler

Last summer my friends Pit and Efrain sent me a link describing a strange experiment from the group Pop Levi using videos from YouTube for their single "Semi Babe".

doubler1.jpg

You had to open both videos (each one of them featuring members of the group, one playing keyboards, the other one playing guitar and singing) in different browser windows and then resizing these to make both videos appear as one.

Continue reading... "YouTube Doubler"

November 26, 2008
Bruce Lee plays ping pong, own style, for Nokia

A successful viral video by Nokia to promote its N96 ... in China,
and which has already crossed many borders.

If you are lucky, have a good bandwith, or live in China, you might get access to the dedicated website.
Apparently this limited edition of the N96 is a $1,300 handset for fans, if you consider it offers no exclusive technology or application, but has lots of embedded materials of the Little Dragon, like rare pictures. Not to mention the packaging :

Bruce lee N96.jpg

I am usually not keen on brands raising icons from the dead to promote their last product (like Converse and Ian Curtis, Grrr ... nice brand, cool campaign, but still ...), but I must admit this video rocks !
Why ? I didn't get the point of ping pong yet, but I like it !

October 31, 2008
AC/DC rocks!

Q: What to do when some of your fans work in an office with a firewall that doesn't allow them to visit contents hosted at YouTube so you can't make your new work available to any of them?

A: You can create your video in an Excel spreadsheet so it can be sent via email, as AC/DC did a couple of weeks ago (make sure that you have macros enabled)

You can check it out at http://www.acdcrocks.com/excel/, it's funny and quite original.

October 20, 2008

Axe Dry France : Canadairman

October 16, 2008

Sony Bravia: Domino CIty

July 26, 2008

BBC: Journey to the West

June 26, 2008

Spain vs Russia

June 20, 2008

The Secret Location

A new "Next Level" video

March 16, 2008

Damn soccer boots

March 14, 2008

Adidas Originals Games

February 07, 2008

Adidas: Adi Dassler

January 28, 2008

Ultimate KitKat break

November 22, 2007

Mr. T goes WoW

November 17, 2007

Virtual whisky tasting

October 17, 2007

Diesel's disco dance lessons

October 11, 2007

The Pet Shop Boys, Orwell and the QR codes

October 07, 2007

Human After All

October 01, 2007

Dove launches Evolution follow-up

August 02, 2007

Green Tea Partay

April 16, 2007

Converse goes on USB

March 30, 2007

First Joost commercial

January 06, 2007

Ignite the web

December 21, 2006

One Green Bottle

December 12, 2006

Jacqmotte 's new Finest Selection

October 09, 2006

Web-video spots, yes or not?

June 30, 2006

Coke’s Happiness Factory

December 04, 2005

IAB releases broadband video guidelines

June 21, 2005

CNN: free videos, longer ads

May 31, 2005

Video ads for Charles Schwab

May 16, 2005

Video advertising: a new way to connect with customers

April 12, 2005

Clickable web video spots to be launched in May

February 21, 2005

All Things Video

February 11, 2005

The new Levi's spot on MSN

January 21, 2005

Video ads ready to explode

December 08, 2004

Starbucks: The Red Cup

November 22, 2004

The Hot Dog revenge

November 12, 2004

Pfizer's online video campaign

July 28, 2004

Video ads innovation for Pointroll

June 25, 2004

A "lobby" pushing for video ads

June 05, 2004

Webisodes: welcome creativity!

May 27, 2004

Video ads have a bright future

May 21, 2004

Seinfeld stars in web ad

May 17, 2004

Unicast ready to launch interactive video ads

May 11, 2004

Introducing "Close Shaves" webisodes

April 07, 2004

Gothika disturbing ads on Hotmail

March 12, 2004

Video ads: get ready

January 21, 2004

Unicast presents the video commercial

January 08, 2004

MSN to provide new advertising spaces

November 04, 2003

Honda presents 'Critical Decisions' campaign on MSN

October 07, 2003

Whodunit? runs exclusively online in Europe

September 08, 2003

Get ready for video-email ads

September 04, 2003

Video: The Future of Online Advertising?

August 28, 2003

Successful video-email campaign by Land Rover

August 26, 2003

Crime, let's bring it down� campaign

August 07, 2003

Vauxhall Motors streams tv spots

July 21, 2003

ING Direct new online campaign

Are looking for more cool interactive ideas? Check the archives


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