A misterious character is looking for the world's best bartender in this series of beautiful short-films from Bacardi, True Originals. Here is the second one, "The Hummingbird", check the previous link to see updates and more content.
Although told as some skaters' flashback from their last night, this is one of the most accurate videos regarding how an energizing drink (Coke Burn) works: riding into the night until the sun comes up again.
The LostAcapulco-Tarantino-esque soundtrack and a (for once) sophisticated look at a place (Mexico City) depicted so many times as wild and decadent (and now tamed by the skaters), makes this video a fantastic piece of work, i don't think that anybody enjoying it would think of it as advertising even if we all know that it is, what a lovely one from Publicis Mojo.
Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a try at creating something that could be awarded at the iOscars?
A new one for the gallery of Old Spice inspired videos. This is a really cool one, why studying at Harold B. Lee Library (the laptop becoming a cellestial sandwich is hilarious):
Abuku means bubble in japanese, and that's the word behind this video coming from W+K Tokyo Lab, in which to emphasize the air (main quality of the product) they decided to create an aquarium inside the shoe... i'm still wondering if that's cool or weird, probably both, but that's for sure that it's an original approach for the idea:
Less than one month to World Cup. Nike does it again, an amazing short movie, in my opinion the best football TVC ever. Kudos to my friends Coach Balleri & Colin for writing the future with the support of WK.
You may have experienced (suffered ?) some hoaxes on this April fools' day...
Among the pranks and fakes issued by media publishers and brands today, Nike got my vote.
To be fully transparent, I must (re)say, not only Nike is my client, I am also a big fan of the brand,
nevertheless I didn't work on that project and I truly liked it when I discovered it today.
If you have always wondered where the air of the Nike Air shoes is coming from, Nike revealed its secret today :
For once, my post won't be around social media, neither brand content nor digital innovation. Today I am sharing a very nice online media campaign, very well executed by my friends from Duke. They did a great job for Nissan Qashqai.
Have a look today on French Yahoo and Msn, and click on the banner, to get the full visual experience.
This "interactive" race is one of the nicest uses of Youtube Annotations i've seen. Race your car to victory using the right elements to increase its performance, depending on the characteristics of every circuit.
Even if you don't like the music of OK Go, you have to give them credit for the creativity of some of their videos, including the classic and iconical "Here it goes again".
These days they bring some magic again with the video for the first single ("This Too Shall Pass") of their new record. Looks like a single-take, which is amazing, and even if it weren't, who cares, almost a million views in three days speaks really well about it, check it out:
Oh, and also featuring some making-of videos: 1, 2, 3 and 4
I had mixed feelings when i finished my visit to this site this morning, because in the end i was asked to pay USD 2$ (i was willing to) to continue the story but i couldn't because i don't have an american iTunes Store account (mine is from Spain), so i felt really frustrated.
On the other side, i thought about the fact that i had happily spent the previous 15 minutes browsing this violent yet funny interactive movie called Bank Run that tells the story of Evan, a financial analyst that gets involved in a scam organized by the company he works for, his girlfriend kidnapped and, in general, all the film cliches from movies where the main character has to escape from something and not knowing why.
Really well done and with little interactions that breaks the linearity of the story without becoming a "game" itself, this project from Silk Tricky is definitely worth the 15 minutes i spent being there. Go take a look, and the story continues on iPhone, hope you let me know how it ends! :)
