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Nike named Advertiser of the Year

May 18, 2003 at 5:21 by adverblog Comments

Nike has been recently nominated Advertiser of the Year at One Show Interactive. In its latest issue Ad Week talks about Nike’s interactive strategy and about the evolution of online advertising since its very beginning. The focus, of course, is on rich media, and in the use of interactivity and games to get consumers’ attention and loyalty.

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