Digital advertising and marketing: only the best ideas worldwide, since 2003

Weighting accountability in advertising

May 22, 2003 at 8:50 by adverblog Comments

Advertising will become more based on facts and data than on instinct and rationale.” This is the key statement by Cory Treffiletti in his OnlineSping weekly column. (Online) Advertising is looking for accountability, and it’s interesting to read also some opinions from the field by marketers joining the forum to discuss the article.

File under:

Comments are closed.

Advertise here