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Bigger is better

June 4, 2003 at 9:25 by adverblog Comments

According to new research results released by the Interactive Advertising Bureau bigger ad sizes work better. The study has analysed the effectiveness of different online ad sizes used in the McDonalds’ campaign and has shown that larger larger rich media ads perform better in communicating brand attributes.
The news is reported today by Marsha Geller on Mediapost.

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