Digital advertising and marketing: only the best ideas worldwide, since 2003

How effective are rich media?

June 25, 2003 at 8:40 by adverblog Comments

How effective is a rich media campaign in online advertising? Is it worth the investment, or it’s better to focus on other kind of ads? Nielsen NetRatings and Dynamic Logic have tries to answer this question in a recent research summarized yesterday on MediaDailyNews.

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