Digital advertising and marketing: only the best ideas worldwide, since 2003

Online dating, what a business!

June 30, 2003 at 8:57 by adverblog Comments

Online personals are getting a bigger and bigger business. There is an intense competition between online dating services with Yahoo! and Match.com leading the leading the advertising challenge in the sector. Today on IAR Ryan Naraine pictures a precise state of the art of the market, trying to answer a curious question:

If money can’t buy you love, what’s the explanation for the overflowing cash registers in the online personals space — where high-traffic destinations have found big profits in user-created content?

As in offline life, I would answer: money can’t buy real love´┐Ż

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