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Content matters for Web advertising

July 1, 2003 at 10:28 by adverblog Comments

The effectiveness of Web site advertising is directly and significantly impacted by the level of personal loyalty audience members feel toward the content of specific sites, according to the latest research released by the Online Publishers Association. The news is reported on Adage.
I believe it’s a positive news for bloggers. In a blog content is king and, maybe, will become a revenue stream… Am I dreaming?

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