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Discover Plan�te Danette

March 29, 2004 at 8:19 by Martina Comments

Danone has launched an interactive campaign to target young French “Danettophiles”. As Boursier reports, “Plan�te Danette” aims to build a modern brand image on the Internet, getting 25 to 35 years old people to know Danone’s products. With the tagline “Les plaisirs qui connectent”, since last February the website has already attracted more 300.000 visitors interested in joining the game “Tribu Danette” a competition which gives away more than 100.000 prizes. On Le Journal du Net, Mariane Volpellier, Danone’s manager coordinating the promotion said:

“Nous souhaitions retravailler les valeurs de Danette, la convivialit� et la modernit�”

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