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Interactive marketing and other great advertising ideas since 2003
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October 07, 2003
SMS mania in the UK

In a press release the Mobile Data Association (MDA) says that 55 million sms have been sent daily across the UK last August. In August 2002, the number was lower, with "only" 45 text messages sent. A total of 1.69 Billion texts were sent person-to-person throughout August 2003.

Futhermore, I pass you the link to an article today on The Advertiser in which it's said that a well-known London clinic, The Priory, is treating patients addicted to sending text messages. "Psychologists claim many people have now embraced texting as a way of avoiding telling their partners things they dare not say to them face-to-face".

As the REM used to sing... It's the end of the world and you know it!

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