Adverblog: BrownCo targets active traders

adverblog: interactive marketing and other great advertising ideas

Interactive marketing and other great advertising ideas since 2003

home about advertise archives contributors submit a campaign

October 19, 2004

BrownCo targets active traders

BrownCo, the online brokerage offering of J.P. Morgan Invest, announced yesterday a new advertising campaign aimed at active traders. The integrated campaign consists of television, print and online ads with a total budget of $15 million. Online ads, developed by itraffic, will highlight the campaign's messages and will run appear on major financial Web sites including CBSMarketWatch, SmartMoney and TheStreet.

By: martina // Permalink // Comment(s):
Category(s): Integrated marketing

Comments on this entry

Archives by category

* Advent Calendar

* Advertainment

* Advertising awards

* Ambient marketing

* Blogs, RSS & mktg

* Books reviews

* Branding online

* Email marketing

* Everything else

* Guerilla marketing

* Integrated marketing

* Mobile advertising

* Mobile marketing

* Multichannel campaigns

* Offline advertising

* Offline marketing

* Online advertising

* Online campaigns

* Online competitions

* Online marketing

* Online video ads

* Outdoor advertising

* Podcasting & marketing

* Print advertising

* Research & numbers

* Social campaigns

* Social networking

* Telecoms & electronics

* Tv advertising

* Viral marketing

Archives by month

Subscribe to the feed

Inside Adverblog