Who said Html can no longer play great design tricks? Look at the interface OgilvyOne has just developed for the new Levi's Copper Jeans mini-site. As the copy on the homepage says, it's a site which takes you back to the basics, with an extremely simple interface: just scroll down & right to explore the page and discover an underground world.

Yes, even if I work for a Levi's director competitor, I can just kudos for the great idea which, by the way, has also the capability to present the denim in a very detailed way.