adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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July 02, 2009
Coke Lights sings a song

Here in Italy Coca-Cola Light has launched a karaoke website which invites women to sing a Duffy song in front of a webcam in order to share it with the world.

cokekaraoke01.jpg

Even if my very first reaction was pretty negative, I think the project is based on a good idea which simply doesn't fit Coke. What I mean is that while I was watching the videos my mind went to more epical tracks like for example We Are The World or Bohemian Rapsody. So the website makes you want to sing (or at least try to) in front of a webcam and has a good viral potential, but Duffy's song doesn't fit. Imagine the same karaoke idea applied to the promotion of a new album by Madonna, Robbie Williams or, even better, to drive some energy back to a record label.

The agency is Scholz & Volkmer.

June 02, 2009
Palmeiras, where's the shirt?

In Brazil, Adidas is running a Cluedo style game to support the launch of the Palmeiras replica. A video announced a few weeks ago that the Palmeiras shirts have misteriously disappeared. And the team supporters can help finding the guilty thief.

adi_segunda_pele.jpg

On Minha Segunda Pele (My second skin) visitors are challenged to find out which of the weird Palmeiras supporters has stolen the shirts of the club.

Continue reading... "Palmeiras, where's the shirt?"

June 01, 2009
Using humour in finance

Getting people to engage with a financial company is not easy. UBank in Australia uses humour to get some financial lessons across. Called Money Box this episode looks at legitimate ways you can pay less tax, such as; Maximising your allowable deduction,getting the best out of Capital Gains Tax and negative gearing.

May 31, 2009
Free your Dorito with augmented reality

Augmented reality is the idea of the month. Even if it has been out there for at least a year or so, in the last month the buzz around it has literally exploded. A lot of marketers are excited by the wow effect augmented reality can generate, but fortunately another good number of bloggers and marketers have a more realistic approach to the idea. Advertising Lab writes "Augmented reality is the new Second Life", SuperCollider blogs about "Augmented Reality, Second Life, and the trough of disillusionment".

I share their same feelings and concerns. It's a bit like QR codes as well. Everywhere in the world (a part from Japan and South Korea probably) there is a lot of buzz around them, advertising agencies sell them as "the coolest thing" to naive clients, but numbers are not there to support the investment. Augmented Reality could suffer of the same problems, since it strongly relies on consumers having a webcam, and be willing to spend five minutes to understand what the brand ask them to do to enjoy the experience. If you use augmented reality only to promote your product or to simply entertain consumers than you are late and already out-of-fashion. The third (or even the second) comer already cannot count on the wow-effect. But but but, augmented reality can still have a future, like any other digital gadget, if it's used in a smart, really interactive way, with the end goal of providing an added value to the end consumer.

Continue reading... "Free your Dorito with augmented reality"

May 26, 2009
Huggies and the Mess Maker

Huggies has launched Messmaker, a mini-site that explains through video evidence how their tissues work against any mess babies can do.

huggies01.jpg

Too bad Slap the Mat did exactly the same thing 2 years ago with a better sense of humor.
huggies02.jpg

May 24, 2009
Mojito time

Mojito is one of my favorite cocktails, so no wonder why I like the website launched by Havana Club to "celebrate" it.

mojito00.jpg

The experience is rather simple but strongly video based and this makes the difference to appreciate the work.
Make sure to begin by testing your skills as Mojito barman in the interactive quiz. If you do it at the end it is way too easy.

Continue reading... "Mojito time"

May 14, 2009
Os Remotos explain us digital Tv

From Brazil, a great example of use of video to explain HD digital television. As ADivertido explains, Brazilians still have a lot of questions and doubts regarding HD and they end up not trusting (and therefore buying) the new technology. So LG has decided to educate them with an advertainment approach and a great web execution.

os_remotos01.jpg

Os Remotos (which I suppose translates into "the remote controls") is a sit-com where (almost) all the questions about HD find an answer with a touch of humor and an impressive video quality.

os_remotos02.jpg

Continue reading... "Os Remotos explain us digital Tv"

May 04, 2009
Visit (the other) Britain

Ogilvyone Worldwide Singapore has recently launched a brilliant website to promote Britain abroad and drive floods of tourists to the island.

visit_britain_01a.jpg

When you think about Britain, you usually think about The Queen, Buckingham Palace, the London Eye, Madame Taussauds and, of course, of fish & chips. Well this website will make you change your mind.

Continue reading... "Visit (the other) Britain"

Sometimes it's better to wear contact lenses

From Belgium, an amusing website to promote Pearle contact lenses.

pearle_01.jpg

The message is simple and pretty straightforward: sometimes it is better to wear contact lenses rather than glasses! Choose the character you prefer (I recommend going for the opposite sex), and enjoy an amusing experience that will make you understand the meaning of the campaign message.

Continue reading... "Sometimes it's better to wear contact lenses"

April 15, 2009
Mahou's Wikipeli, a 2.0 movie

wikipeli1.jpg

In Spain, even though it's not as hard as advertising tobacco brands, when advertising alcohol there's always a limit that you can't push; for instance, on TV commercials you can show the product but no one can be seen drinking it. That is why many of these brands do branded entertainment instead of focusing on creating ideas about their products' USP. One of the most notable examples of this kind of advertising is Mahou, a beer brand that has been doing interesting things online for several years, first with Herraiz y Soto doing their interactive and now working with DoubleYou.

This year's campaign is called "La Wikipeli" ("The Wikimovie"), in which Jose Corbacho and Juan Cruz (two famous comedians in Spain) are preparing a new short-film whose plot, characters, scenes, and so on, are chosen by users taking polls, sending videos or commenting the whole process and deciding things on-the-fly.

Continue reading... "Mahou's Wikipeli, a 2.0 movie"

April 10, 2009
BMW Z4 : Expression of Joy

As you might remember, BMW already played with 3D animation. Well, it seems that when the German automotive company gets into innovative projects, they never do things by halves.

In UK, they 've adapted their "Expression of Joy" campaign on many supports and technologies. One to notice is the Augmented Reality application :

You can start the experience here.

I admit they are not the first brand to use AR, but in my point of view the all campaign remains consistent, especially regarding the positioning of the product, and shows a nice execution.
Note that the BMW group already used this technology in Germany for their Mini brand. They have also explored this field for some years now, in a very interesting industrial and service perspective.

Continue reading... "BMW Z4 : Expression of Joy"

April 07, 2009
Watchmen teaser

watchmen1.jpg

Yesterday I liked this site called "6 minutes to midnight", for the upcoming Watchmen film. I'm not very much a fan of these comic series but it looked interesting to me the way of displaying a teaser trailer, through Rorschach (the name of one of the vigilantes) tests that allow (each) you to get previously unseen content and revealing more info about the film in (i think) a catchy way for the real fans.

Continue reading... "Watchmen teaser"

March 10, 2009
Comcast Town

I think one of the brands that uses interactive in a really wise way lately is Comcast. The awareness they've gotten since their 2005 fantastic Comcastic (not online anymore?) and other pieces like Tripleslanguage has made the brand being known even in places where Comcast services are not available, so i'm always kind of expectant what they will be releasing next.

comcast1.jpg

These days, and again done by Goodby Silverstein and Partners, working together with Nexus Productions and Unit9, there is a new campaign called Dream Big. Presenting a fantastic website using a look-alike of isometric view Sims-style games, you can join the so-called Comcast Town, choose a neighborhood and then build your own space, using the capabilities of the Triple Play feature (tv, phone, internet) and inserting the product in a really smart way inside the experience.

Continue reading... "Comcast Town"

January 22, 2009

MoneyBox Ubank Webisodes

January 21, 2009

ING and the (a)live website

January 19, 2009

Detective Stripes has just come into town

December 30, 2008

YouTube Doubler

December 29, 2008

Be a Real player

December 27, 2008

Dental brace yourself

Merry Christmas the Coca Cola way

December 19, 2008

A Tom Tom is forever

December 15, 2008

The Uniqlo grid

December 14, 2008

Can you bank it??

December 12, 2008

Red Bull settles in the Playstation Home

November 17, 2008

Interactive love at first "site"

November 03, 2008

Ringtone yourself

October 23, 2008

Australian AFL and Parody

Presidential Hot Air

October 03, 2008

Things to do in Halloween day

October 02, 2008

Hotel 626

September 29, 2008

Poke your Sensible!

September 20, 2008

What's your excuse?

September 19, 2008

The X Factor challenge

September 15, 2008

The Clinique Scheelboute dilemma

September 10, 2008

Agent Provocateur Experience

August 24, 2008

Viking Line launches Dance Match

August 23, 2008

Nokia Music Almighty (monsters)

July 28, 2008

Terminate-a-mate

June 18, 2008

Cartoons for your online safety

June 15, 2008

Suzuki, the family car

June 14, 2008

The virtual balloon race by Orange

May 28, 2008

How Nerdy Are you?

Introducing Fulvio Varnacano

The Gruen Transfer

May 13, 2008

The Nike Live Show

May 03, 2008

The Mentos KissCam

May 01, 2008

The Absolut Line to the Top

April 27, 2008

Axe Full Moon Party

April 25, 2008

Remix your Lynx

April 08, 2008

Iceland Socks

March 26, 2008

Taste a different Fanta

March 23, 2008

100 tips to find a new job

March 19, 2008

Lynx Anti Soap Squad

March 16, 2008

Nokia, the world is your canvas

February 12, 2008

The Interactive Fan

January 25, 2008

Lupin is back and online!

December 24, 2007

Virgin Mobile launches Facebook Dooblebook

Mission 5v1, the razor mystery

December 17, 2007

A lingerie collection and the peace in the world

November 14, 2007

W for Vodka

November 06, 2007

Welcome to Blackville

October 16, 2007

The Volkswagen auditions

October 15, 2007

British Airways and Pam Ann

October 06, 2007

Share your stress and win an award

October 05, 2007

Bravia Bunnies

All you need is cheese

October 04, 2007

Desperate heating systems

September 27, 2007

Are you ready for the Read Fruit Farm?

September 20, 2007

Heavenly Halo

September 16, 2007

Stella in 1366

September 12, 2007

Crazy Norwegian food campaign

September 11, 2007

Dim Dim girls: Rugby for women

Wilkinson Fight For Kisses

September 05, 2007

Be a Millionaire (at least online)

September 03, 2007

Learn the Comcast words

September 02, 2007

The Road to Enlightenment

August 19, 2007

Are you a Hondamentalist?

August 14, 2007

Wait less, live more

August 08, 2007

Robotskin, the new Blade Runner

July 30, 2007

Office Olympics the Red Bull way

Audi, just follow the music

July 19, 2007

Stride Gum Factory

BMW, relearn to drive

July 03, 2007

Scion, the Web is a (creepy) cartoon

June 22, 2007

The Polaroid experiment

June 17, 2007

Fill the hungry suitcase

June 04, 2007

Today is your lucky day

May 29, 2007

The Battle for the Bronchs

May 11, 2007

Axe, let the game continue

The Impossible Story

May 04, 2007

I'm a Barbie Girl!

April 15, 2007

Trident online DVD experience

April 14, 2007

Slap the mat

April 06, 2007

Rent a wife, for a better life

April 01, 2007

Nike Second Coming

Brunettes vs Blondes

March 20, 2007

MINI: fake is the new real

March 15, 2007

Volksdragon, riders wanted

March 12, 2007

Great pockets for Nokia

March 04, 2007

Give yourself a little thrill

February 26, 2007

Meet Mini, Hammer & Coop

February 21, 2007

Nokia, The Passenger

Mission Zero for Pirelli

February 11, 2007

Jeep launches interactive comic book

February 07, 2007

Enjoy the MotoSpeed

February 06, 2007

Get a new job, before it's too late

February 04, 2007

A short film called Hands

January 11, 2007

Fly me to the moon...

January 09, 2007

Have you got the Paris attitude?

January 08, 2007

Challenge the cat

December 15, 2006

An original Christmas card

December 13, 2006

It's Christmas, get a job

December 06, 2006

Need an alibi?

November 30, 2006

British Airways, come fly with me

November 27, 2006

Durex does it again

November 23, 2006

Starbucks, it's Red, again

November 09, 2006

Rexona stunts getting ready for new episode

November 07, 2006

Splinter Cell and the morality test

November 02, 2006

Raving Rabbids invade the Web

October 31, 2006

What's your alarmsignal tomorrow?

October 30, 2006

Coke brings Australia to Scandinavia

October 25, 2006

Beware of the Mystery Fabric

October 23, 2006

Unravel Tiger's secret

My name is Bond, Interactive Bond

October 19, 2006

Advertainment for social responsibility

October 18, 2006

Halloween, Virgin style

October 16, 2006

Nestlé celebrates Ramadan online

Renault, art and future

United colors of Nokia

October 12, 2006

Nike, hybrid but lovely (and smart)

October 10, 2006

Get ready for a new LynxJet adventure

September 27, 2006

Take the risk with Rexona

September 05, 2006

Hubba Bubba and the Big Bubbles

September 04, 2006

C koi ce hold Up ?

August 16, 2006

Online marketing with musicals

Snakes on the Internet

The Pirates on Google Earth

BBC launches the Musicubes

August 10, 2006

Happy Maddenoliday!

July 26, 2006

Mix your Beatbox online

July 25, 2006

Refresh your point of view

July 06, 2006

Rembrandt is late: art meets online marketing

July 05, 2006

J&B Nightology: dance to the limit

July 03, 2006

Are you lonesome tonight?

May 29, 2006

Stop Holland: funny or silly?

May 18, 2006

The Levi's Truth Booth

Rexona Sport Fan and the World Cup

May 17, 2006

Are you a Fanimal?

May 09, 2006

Danone: football for kids

May 02, 2006

Philips shaves you everywhere

April 19, 2006

Woman, will you survive the World Cup?

April 09, 2006

Samurai Kittens...

March 28, 2006

Poverty is unfair, also online

Are you a Friend of Bright?

March 22, 2006

Add "loader games" to your heavy site

February 21, 2006

La Nouvelle Megane

January 17, 2006

Be fresh, ski better

December 22, 2005

Merry Lyxmas!

Crafty Christmas

The Rumormaker

December 09, 2005

Entertainment Anytime

December 05, 2005

What's your idea of Belgium?

December 02, 2005

The Good Gift Seeker

November 29, 2005

Don't flood games with ads

November 24, 2005

The ashtraymouth advergame

November 21, 2005

Absolut second skin

November 08, 2005

Adobe fights software piracy with advertainment

Sprite: spray it, don't say it

November 03, 2005

American Pie 4: do it yourself sexy videos

November 01, 2005

Create your own hot guy with Thermasilk

Cheerioke, Cheerios' karaoke

October 27, 2005

Meet Honda and her friends

Online marketing to kids: Nestlé Picoland

BMW: cut & paste your dream car

October 26, 2005

King Kong eats Pringles

October 20, 2005

"Absolut-style" branded entertainment

October 10, 2005

Interactive movie trailer for Audi

Adidas, it's football time!

October 09, 2005

Home Improvisation spoofs DIY shows

October 07, 2005

Bling my bomb

October 06, 2005

The Absolut Metropolis

Fnac, what's your excuse?

October 05, 2005

Ikea: there is life outside work

September 26, 2005

Pepsi's sense of humor

September 12, 2005

Bruster's ice-cream and charity

September 07, 2005

Feel the fear!

August 19, 2005

MTV: join the Kabuki Battle!

August 10, 2005

The Virgin Atlantic phobias

August 04, 2005

Pepsi icons invade Messenger

August 03, 2005

"Hot" online marketing

August 02, 2005

Make sure it's a Mini

July 30, 2005

Webisodes for Unilever

July 25, 2005

Ferrero and the kids' online paradise

July 20, 2005

The angels of toilet paper

July 18, 2005

Advertainment for Nestea Ice

July 12, 2005

Save Gerard!

July 11, 2005

A new G Unit site for Reebok

July 08, 2005

Done Right, an alternative to the Tv spot

July 05, 2005

Peugeot 1007: watch the car door

June 29, 2005

Nike Women: take sport, add music

June 24, 2005

Gentlemen, would you like a Dickoration?

June 22, 2005

Martini: Welcome to La Dolce Vita

June 21, 2005

Kermit for BMW

June 15, 2005

The Republic of Lauda

June 08, 2005

The Nivea kiss Manifesto

June 07, 2005

Can you imagine a world without Nutella?

Coke explores the blog idea

Eat the cookies online!

June 05, 2005

The Smirnoff Experience

May 20, 2005

BA Makes Travel Easier with an interactive guide

May 19, 2005

Sony Ericsson presents "The Shame Academy"

April 12, 2005

Pepsi Handball an advergame for young football fans

April 09, 2005

"Naturally Beautiful" campaign launched

February 25, 2005

Cisco's new campaign hacks the hacker

February 11, 2005

Nokia: the Snake Outbreak

February 03, 2005

The Absolut Hold'em Poker

February 02, 2005

Nike + Brazil: it's Tiempo

February 01, 2005

There is life on Mars

January 17, 2005

Poor Leonardo, great viral idea

November 09, 2004

Grolsch wants to invest more online

October 05, 2004

ThinkUknow?

September 30, 2004

Renault Modus is online

September 03, 2004

Toyota "Puts It in Play"

August 30, 2004

The 'Mystery of the Black Shadow'

July 27, 2004

Allianz Formula 1 Quiz

July 15, 2004

What's your "Yepp" attitude?

July 13, 2004

Chivas Regal makes a toast with Playboy

April 29, 2004

Avoid the "mobile rage"

December 02, 2003

Nintendo builds loyalty online

September 24, 2003

Mazda: targeting thirtysomethings online

September 12, 2003

Disney picks Lycos Europe to promote the Pirates

September 02, 2003

Ferrero online marketing to kids

July 22, 2003

Sony goes viral

July 14, 2003

Automakers drive online

July 10, 2003

Face the Nation

June 20, 2003

Reebok Launches Online Crime-Caper Campaign

May 19, 2003

The future of online advertising

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