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Interactive marketing and other great advertising ideas since 2003
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September 02, 2010
The Tippexperience, viral mashup/copycat

Subservient chicken + Warioland // The Expendables + John West Salmon = The Tippexperience


Some will consider it as a copycat, others will take it as a tribute to famous memes.
Try "tickle" for example...

Agency : Buzzman

July 24, 2010
Copy and Paste

Oh dear... the best copy and paste ad I've seen, ever!! thanks Ash

Here is the rip - TV3 in NZ followed by the PlatStation3 ad - creepy! If you don't know PS3 was first...


July 17, 2010
UNICEF Installs Dirty Water Vending Machine In Manhattan

July 16, 2010
World Vision does Old Spice

Tim Costello does Old Spice.

July 07, 2010
Disneyland Paris : They are coming

Great use of Facebook Connect by Disneyland Paris to celebrate the arrival of the New Generation in the French theme park. Pixar characters arrive on your Facebook wall. Nothing revolutionnary, but well executed, nice and entertaining.

disneylandparis.jpg

June 28, 2010
iPhone4 vs HTC Evo

March 18, 2010
Vodafone TreSesti

Vodafone just launched an interesting campaign in The Netherlands, featuring an online social fortune-teller. The mysterious Madame TreSesti invites you to her stunning work station to give you a true social reading. This reading is based on your Linkedin, Twitter, Facebook and Hyves (Dutch) data, with some fun outcomes. Made by Dutch agencies Achtung! and They for the Vodafone 360 service.

February 24, 2010
Neurosonics kinda cool

Sweet via creativereview Director Chris Cairns has teamed up with Beardyman and holographic projection experts Musion to create a live performance based on his Neurosonics Audiomedical Labs film, which features a number of disembodied rapping heads...

Neurosonics Live from Chris Cairns on Vimeo.

February 09, 2010
Football on Valetine's Day?

And if you want to go even more trash for Valetine's Day, try this website by Puma. What do you do when Valentine's Day falls on game day?

puma_chorus01.jpg

The English version is nice. The Italian one... not sure I want to receive a video that from my boyfriend... looks a bit too menacing...

puma_chorus02.jpg

A touch of romance

If you don't take Valentine's day too seriously, you might have fun with Romance Novel Yourself. Silly but quite viral online application that let you or your partner star on the cover of a romance novel.

romance_novel01.jpg

January 06, 2010
Give it a ponder

More or less one month ago, LG has launched a website to teach consumers the importance of pondering before texting. Bullying and harassment on the mobile are problems communities can no longer afford to ignore, therefore I really like the brand committement in doing something socially relevant and useful. It's kind of rare and therefore even more appreciated.

giveitaponder01.jpg

But I also like it because they used the website as a gateway to content on Youtube, Facebook, Twitter and Wikipedia. It's a smart way of spending less in building the site, but it is also a smart way to connect directly to the environments where consumers are more used to spend their time and interact with.

giveitaponder02.jpg

Continue reading... "Give it a ponder"

December 28, 2009
Augmented reality sneakers

Probably, in my position, I shouldn't say that it sounds cool, but it actually does, so to stick to my editorial line, I have to post about it. In February Adidas will launch five sneakers that will activate a virtual world through augmented reality.

adi_augmented_reality.jpg

As explained on Wired, all users have to do is go to the Adidas site and hold up their sneaker, which has a code embedded in its tongue, in front of their computer webcam. A virtual world then pops out in front of them and they can navigate it using their sneaker as a controller.

It is surely a marketing gimmick, and the world in a sneaker reminds me of Onitsuka Tiger but, still, it's a pretty cool initiative that will generate some buzz online, at least among us, geek bloggers :-)

December 21, 2009
The Furnace Christmas Card

We decided that there is always one idiot who gets super smashed at the Christmas party... in our case it was JJ - one of our designers. It's all real booze the silly dude took for the team.

Picture 5.png

Check it out here.

Send your agency cards in so we can show them off.

November 21, 2009

Sony: Singing in the car

October 22, 2009

The pretty Pritt

October 11, 2009

The Shisheido Manga

September 23, 2009

Die Fail Whale

September 22, 2009

Asylum 626

September 15, 2009

Where's Dexter ?

September 07, 2009

Mentos: the kiss kamasutra

August 15, 2009

Advertising TV Show :30 Seconds

August 11, 2009

Volkswage EOS: The Open Cage

July 29, 2009

Doritos ID3: this is entertainment

July 11, 2009

The coolest University website ever

July 02, 2009

Coke Lights sings a song

June 02, 2009

Palmeiras, where's the shirt?

June 01, 2009

Using humour in finance

May 31, 2009

Free your Dorito with augmented reality

May 26, 2009

Huggies and the Mess Maker

May 24, 2009

Mojito time

May 14, 2009

Os Remotos explain us digital Tv

May 04, 2009

Visit (the other) Britain

Sometimes it's better to wear contact lenses

April 15, 2009

Mahou's Wikipeli, a 2.0 movie

April 10, 2009

BMW Z4 : Expression of Joy

April 07, 2009

Watchmen teaser

March 10, 2009

Comcast Town

January 22, 2009

MoneyBox Ubank Webisodes

January 21, 2009

ING and the (a)live website

January 19, 2009

Detective Stripes has just come into town

December 30, 2008

YouTube Doubler

December 29, 2008

Be a Real player

December 27, 2008

Dental brace yourself

Merry Christmas the Coca Cola way

December 19, 2008

A Tom Tom is forever

December 15, 2008

The Uniqlo grid

December 14, 2008

Can you bank it??

December 12, 2008

Red Bull settles in the Playstation Home

November 17, 2008

Interactive love at first "site"

November 03, 2008

Ringtone yourself

October 23, 2008

Australian AFL and Parody

Presidential Hot Air

October 03, 2008

Things to do in Halloween day

October 02, 2008

Hotel 626

September 29, 2008

Poke your Sensible!

September 20, 2008

What's your excuse?

September 19, 2008

The X Factor challenge

September 15, 2008

The Clinique Scheelboute dilemma

September 10, 2008

Agent Provocateur Experience

August 24, 2008

Viking Line launches Dance Match

August 23, 2008

Nokia Music Almighty (monsters)

July 28, 2008

Terminate-a-mate

June 18, 2008

Cartoons for your online safety

June 15, 2008

Suzuki, the family car

June 14, 2008

The virtual balloon race by Orange

May 28, 2008

How Nerdy Are you?

Introducing Fulvio Varnacano

The Gruen Transfer

May 13, 2008

The Nike Live Show

May 03, 2008

The Mentos KissCam

May 01, 2008

The Absolut Line to the Top

April 27, 2008

Axe Full Moon Party

April 25, 2008

Remix your Lynx

April 08, 2008

Iceland Socks

March 26, 2008

Taste a different Fanta

March 23, 2008

100 tips to find a new job

March 19, 2008

Lynx Anti Soap Squad

March 16, 2008

Nokia, the world is your canvas

February 12, 2008

The Interactive Fan

January 25, 2008

Lupin is back and online!

December 24, 2007

Virgin Mobile launches Facebook Dooblebook

Mission 5v1, the razor mystery

December 17, 2007

A lingerie collection and the peace in the world

November 14, 2007

W for Vodka

November 06, 2007

Welcome to Blackville

October 16, 2007

The Volkswagen auditions

October 15, 2007

British Airways and Pam Ann

October 06, 2007

Share your stress and win an award

October 05, 2007

Bravia Bunnies

All you need is cheese

October 04, 2007

Desperate heating systems

September 27, 2007

Are you ready for the Read Fruit Farm?

September 20, 2007

Heavenly Halo

September 16, 2007

Stella in 1366

September 12, 2007

Crazy Norwegian food campaign

September 11, 2007

Dim Dim girls: Rugby for women

Wilkinson Fight For Kisses

September 05, 2007

Be a Millionaire (at least online)

September 03, 2007

Learn the Comcast words

September 02, 2007

The Road to Enlightenment

August 19, 2007

Are you a Hondamentalist?

August 14, 2007

Wait less, live more

August 08, 2007

Robotskin, the new Blade Runner

July 30, 2007

Office Olympics the Red Bull way

Audi, just follow the music

July 19, 2007

Stride Gum Factory

BMW, relearn to drive

July 03, 2007

Scion, the Web is a (creepy) cartoon

June 22, 2007

The Polaroid experiment

June 17, 2007

Fill the hungry suitcase

June 04, 2007

Today is your lucky day

May 29, 2007

The Battle for the Bronchs

May 11, 2007

Axe, let the game continue

The Impossible Story

May 04, 2007

I'm a Barbie Girl!

April 15, 2007

Trident online DVD experience

April 14, 2007

Slap the mat

April 06, 2007

Rent a wife, for a better life

April 01, 2007

Nike Second Coming

Brunettes vs Blondes

March 20, 2007

MINI: fake is the new real

March 15, 2007

Volksdragon, riders wanted

March 12, 2007

Great pockets for Nokia

March 04, 2007

Give yourself a little thrill

February 26, 2007

Meet Mini, Hammer & Coop

February 21, 2007

Nokia, The Passenger

Mission Zero for Pirelli

February 11, 2007

Jeep launches interactive comic book

February 07, 2007

Enjoy the MotoSpeed

February 06, 2007

Get a new job, before it's too late

February 04, 2007

A short film called Hands

January 11, 2007

Fly me to the moon...

January 09, 2007

Have you got the Paris attitude?

January 08, 2007

Challenge the cat

December 15, 2006

An original Christmas card

December 13, 2006

It's Christmas, get a job

December 06, 2006

Need an alibi?

November 30, 2006

British Airways, come fly with me

November 27, 2006

Durex does it again

November 23, 2006

Starbucks, it's Red, again

November 09, 2006

Rexona stunts getting ready for new episode

November 07, 2006

Splinter Cell and the morality test

November 02, 2006

Raving Rabbids invade the Web

October 31, 2006

What's your alarmsignal tomorrow?

October 30, 2006

Coke brings Australia to Scandinavia

October 25, 2006

Beware of the Mystery Fabric

October 23, 2006

Unravel Tiger's secret

My name is Bond, Interactive Bond

October 19, 2006

Advertainment for social responsibility

October 18, 2006

Halloween, Virgin style

October 16, 2006

Nestlé celebrates Ramadan online

Renault, art and future

United colors of Nokia

October 12, 2006

Nike, hybrid but lovely (and smart)

October 10, 2006

Get ready for a new LynxJet adventure

September 27, 2006

Take the risk with Rexona

September 05, 2006

Hubba Bubba and the Big Bubbles

September 04, 2006

C koi ce hold Up ?

August 16, 2006

Online marketing with musicals

Snakes on the Internet

The Pirates on Google Earth

BBC launches the Musicubes

August 10, 2006

Happy Maddenoliday!

July 26, 2006

Mix your Beatbox online

July 25, 2006

Refresh your point of view

July 06, 2006

Rembrandt is late: art meets online marketing

July 05, 2006

J&B Nightology: dance to the limit

July 03, 2006

Are you lonesome tonight?

May 29, 2006

Stop Holland: funny or silly?

May 18, 2006

The Levi's Truth Booth

Rexona Sport Fan and the World Cup

May 17, 2006

Are you a Fanimal?

May 09, 2006

Danone: football for kids

May 02, 2006

Philips shaves you everywhere

April 19, 2006

Woman, will you survive the World Cup?

April 09, 2006

Samurai Kittens...

March 28, 2006

Poverty is unfair, also online

Are you a Friend of Bright?

March 22, 2006

Add "loader games" to your heavy site

February 21, 2006

La Nouvelle Megane

January 17, 2006

Be fresh, ski better

December 22, 2005

Merry Lyxmas!

Crafty Christmas

The Rumormaker

December 09, 2005

Entertainment Anytime

December 05, 2005

What's your idea of Belgium?

December 02, 2005

The Good Gift Seeker

November 29, 2005

Don't flood games with ads

November 24, 2005

The ashtraymouth advergame

November 21, 2005

Absolut second skin

November 08, 2005

Adobe fights software piracy with advertainment

Sprite: spray it, don't say it

November 03, 2005

American Pie 4: do it yourself sexy videos

November 01, 2005

Create your own hot guy with Thermasilk

Cheerioke, Cheerios' karaoke

October 27, 2005

Meet Honda and her friends

Online marketing to kids: Nestlé Picoland

BMW: cut & paste your dream car

October 26, 2005

King Kong eats Pringles

October 20, 2005

"Absolut-style" branded entertainment

October 10, 2005

Interactive movie trailer for Audi

Adidas, it's football time!

October 09, 2005

Home Improvisation spoofs DIY shows

October 07, 2005

Bling my bomb

October 06, 2005

The Absolut Metropolis

Fnac, what's your excuse?

October 05, 2005

Ikea: there is life outside work

September 26, 2005

Pepsi's sense of humor

September 12, 2005

Bruster's ice-cream and charity

September 07, 2005

Feel the fear!

August 19, 2005

MTV: join the Kabuki Battle!

August 10, 2005

The Virgin Atlantic phobias

August 04, 2005

Pepsi icons invade Messenger

August 03, 2005

"Hot" online marketing

August 02, 2005

Make sure it's a Mini

July 30, 2005

Webisodes for Unilever

July 25, 2005

Ferrero and the kids' online paradise

July 20, 2005

The angels of toilet paper

July 18, 2005

Advertainment for Nestea Ice

July 12, 2005

Save Gerard!

July 11, 2005

A new G Unit site for Reebok

July 08, 2005

Done Right, an alternative to the Tv spot

July 05, 2005

Peugeot 1007: watch the car door

June 29, 2005

Nike Women: take sport, add music

June 24, 2005

Gentlemen, would you like a Dickoration?

June 22, 2005

Martini: Welcome to La Dolce Vita

June 21, 2005

Kermit for BMW

June 15, 2005

The Republic of Lauda

June 08, 2005

The Nivea kiss Manifesto

June 07, 2005

Can you imagine a world without Nutella?

Coke explores the blog idea

Eat the cookies online!

June 05, 2005

The Smirnoff Experience

May 20, 2005

BA Makes Travel Easier with an interactive guide

May 19, 2005

Sony Ericsson presents "The Shame Academy"

April 12, 2005

Pepsi Handball an advergame for young football fans

April 09, 2005

"Naturally Beautiful" campaign launched

February 25, 2005

Cisco's new campaign hacks the hacker

February 11, 2005

Nokia: the Snake Outbreak

February 03, 2005

The Absolut Hold'em Poker

February 02, 2005

Nike + Brazil: it's Tiempo

February 01, 2005

There is life on Mars

January 17, 2005

Poor Leonardo, great viral idea

November 09, 2004

Grolsch wants to invest more online

October 05, 2004

ThinkUknow?

September 30, 2004

Renault Modus is online

September 03, 2004

Toyota "Puts It in Play"

August 30, 2004

The 'Mystery of the Black Shadow'

July 27, 2004

Allianz Formula 1 Quiz

July 15, 2004

What's your "Yepp" attitude?

July 13, 2004

Chivas Regal makes a toast with Playboy

April 29, 2004

Avoid the "mobile rage"

December 02, 2003

Nintendo builds loyalty online

September 24, 2003

Mazda: targeting thirtysomethings online

September 12, 2003

Disney picks Lycos Europe to promote the Pirates

September 02, 2003

Ferrero online marketing to kids

July 22, 2003

Sony goes viral

July 14, 2003

Automakers drive online

July 10, 2003

Face the Nation

June 20, 2003

Reebok Launches Online Crime-Caper Campaign

May 19, 2003

The future of online advertising

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