The Interactive Advertising Bureau (IAB) today launches a new integrated branding campaign aimed at helping marketers understand how they can best employ interactive advertising to more effectively reach their business goals. The first wave of the integrated advertising campaign will appear in print, outdoor and online publications beginning May 28. The campaign profiles marketing executives who have helped their brands become “superheroes” by tapping the potency of interactive in tandem with an overall marketing plan. Read on the press release on IAB’s Web site.
Further expanding its digital service offerings, Carat Interactive announced today that it has acquired San Francisco-based Freestyle Interactive. The acquisition reflects two major industry changes for Carat, the growing trend in agency consolidation and the growing demand for full services in the Interactive space. Read on the press release on Carat’s web site.
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