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Tag archives: pay-per-content

The Guardian online: that’s marketing fairness

on July 14, 2003 by adverblog Comments

Ok, first of all I have to say that my reflections these days are very much influenced by the fact I’m now taking a marketing course… Anyway, with this post I’d like to point out The Guardian’s fairness in addressing its readers. Recently they have decided to start charging for some parts of their information Web site, today they’ve published an article explaining how and why the came up with such a decision: Log on, fork out. I liked this explanation. Too many of us it might sound kind of obvious, but I’d like to add that N not everybody is working with a contact with the online industry, and not everybody knows that it’s hard to base a business model for a Web site only on advertising revenues. Talk to people, they will listen, they will understand.

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