Digital advertising and marketing: only the best ideas worldwide, since 2003

Ad Spend Declines in Japan

June 2, 2003 at 10:33 by Martina Comments

According to a annual survey by Japanese advertising agency Dentsu, advertising hit hard times in 2002 with adspend falling for the year. All media sectors witnessed a drop, most of all online advertising which had a year-on-year decline of 15%.

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