Digital advertising and marketing: only the best ideas worldwide, since 2003

Self-service for contextual advertising

June 19, 2003 at 10:20 by Martina Comments

In the Search Engine War, Google makes a move announcing AdSense, a new self-service program for publishers to serve up its contextual advertising. The opinion of Susan Wojcicki, director of products at Google is quoted by Brian Morrisey on IAR:

We think that this program, can fundamentally change the economics of content creation. It will allow content creators to focus on creating the content and not on selling ads.”

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