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Campaign of the month: Audi A8

July 1, 2003 at 6:58 by adverblog Comments

The latest issue of Revolution Magazine features a brief case study of Audi A8 online campaign.
The campaign has been sub-divided into two phases: the first, named pre-lauch, aimed to raise awareness of the car and capture early prospects. And the second to present the message that the new A8 embodied Vorsprung durch Technikas well as generating leads.
Site content and online advertising were developed by digital agency Good Technology.

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