The latest issue of Revolution Magazine features a brief case study of Audi A8 online campaign. The campaign has been sub-divided into two phases: the first, named pre-lauch, aimed to raise awareness of the car and capture early prospects. And the second to present the message that the new A8 embodied Vorsprung durch Technikas well as generating leads. Site content and online advertising were developed by digital agency Good Technology.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen