The movies and the Internet
Film fan sites can now really influence a Hollywood release. It’s not just a question of promoting a movie online, it’s also about considering Internet based communities. It’s like the case of “committed minorities”.
As The Guardian writes today:
The studios are becoming increasingly eager to keep online fans happy by releasing promotional footage early and giving them snippets of information as the hype for releases builds.
Quoting a famous ad, I would say “Never underestimate the power of the Internet”… of course this works also the other way around 
