Digital advertising and marketing: only the best ideas worldwide, since 2003

Connecting the Dots, Online Style

July 21, 2003 at 11:33 by adverblog Comments

Yahoo! Consumer Direct Powered by ACNielsen that’s the (long) name of the new service targeting packaged-goods marketers that tries to answer a longstanding question of many advertisers: Do online ads spur offline sales?
Well, this is actually the question asked by AdWeek in an article appearing on Yahoo! News Advertising.

Comments are closed.

Advertise here