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New below-the-line campaign by Virgin Atlantic

July 24, 2003 at 7:13 by adverblog Comments

As Revolution Magazine reports today, Virgin Atlantic is starting a new campaign to target premium travellers, in its competition game with British Airways. It will invest about �50m to relaunch it Upper Class Suite. The campaign will be run through direct mailing as well as through email marketing, brochures and a microsite. The creative agency for this campaign is (of course ;-) Smart, which I suppose is an Australian agency…

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