Wendy M. Grossman, the author of Net.wars and online columist, has an interesting article today entitled: Viral marketing is dead: tell all your friends. She starts talking about a recent meeting run by IAB Uk, than she presents her opinions on online advertising and viral marketing.
Even though I don’t agree with everything she says, I believe it’s nice to hear different points of view.
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Good title all the same! Viral marketing is much easier to achieve than people realise. See: http://www.mediajunk.com/public/archives/000179.html