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Viral marketing is dead…

July 25, 2003 at 9:26 by adverblog Comments

Wendy M. Grossman, the author of Net.wars and online columist, has an interesting article today entitled: Viral marketing is dead: tell all your friends. She starts talking about a recent meeting run by IAB Uk, than she presents her opinions on online advertising and viral marketing.
Even though I don’t agree with everything she says, I believe it’s nice to hear different points of view.

One Response to Viral marketing is dead…

  1. Good title all the same! Viral marketing is much easier to achieve than people realise. See: http://www.mediajunk.com/public/archives/000179.html

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