Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: online advertising effectiveness

Online advertising, the sweet way

on September 29, 2003 by Martina Comments

Surf the Web and get a coupon for a free ice cream. That’s the idea of and the ice cream maker Brigham’s Inc.. explains the campaign idea, quoting Stephanie Shore, director of marketing at

“We were trying to develop a case study for our retail advertisers about how effective online advertising can be in driving offline activity. Brigham’s was extremely pleased with the promotion, and they saw a lot of new faces.”

Redemption rates were, in fact, pretty high: almost 10 percent of the 56,719 page views of the coupon.

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Viral marketing is dead…

on July 25, 2003 by adverblog Comments

Wendy M. Grossman, the author of Net.wars and online columist, has an interesting article today entitled: Viral marketing is dead: tell all your friends. She starts talking about a recent meeting run by IAB Uk, than she presents her opinions on online advertising and viral marketing. Even though I don’t agree with everything she says, I believe it’s nice to hear different points of view.

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