Quigo Launches Contextual Advertising Platform
AdSonar is a technology presented by Quigo that will allow online publishers to deliver contextually targeted advertising that achieves greater relevancy, reach and revenue for publishers, licensees and advertisers alike.
Online contextual advertising is part of the fast growing search engine marketing industry, which experienced growth of 275% in 2001 and 325% in 2002 to $927.4 million in the US, according to the Interactive Advertising Bureau.
Read on the press release on Yahoo! Biz.