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Online advertising and the movies

September 1, 2003 at 6:22 by Martina Comments

Not exactly a new topic to talk about (see Movie marketers and the Internet), however it’s nice to get Advertising Age’s point of view on it. More and more movie studios are advertising online, preferring the Web to the newspapers. I think it’s a good choice if you want to target teenagers, but I’m not sure if this will work with people of my age or older.
I don’t think movies are a kind of product you should advertise too much. I mean, the more you invest in advertising the bigger the audience’s expectations become. If I see a movie advertised everywhere, I start thinking it’s not good enough to get good reviews on magazines´┐Ż If a movie is good a bit of advertising will launch it and then people and the viral effect will do the rest.

One Response to Online advertising and the movies

  1. Trisignia says:

    What do you think of blog-based advertising for political causes? I just read Wired’s article about the subject, and I’ve decided to set up a blog-based ad site to sell socially responsible ad services.
    Would you be interested in a service like this?

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