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Contextual advertising: the French perspective

September 4, 2003 at 3:55 by Martina Comments

A special dossier has been published on Le Journal du Net to analyse contextual advertising, collecting opinions from Overture France, but also from the marketing directors of the main French news portals.
In general, contextual advertising is welcome, but with filters, in order not to be contrary to site deontology.

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