Digital advertising and marketing: only the best ideas worldwide, since 2003

B2B e-mail marketing

September 10, 2003 at 5:23 by Martina Comments

Email marketing is just as effective in targeting a business market as a consumer one, but there are some crucial differences. There’s a long long article on Revolution Magazine of this month to explain them. Briefly, one of the main problems it’s the lack of data (I experience it with the Company I work for as well), while segmentation and precise targeting is the key to success.

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