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FT to launch fully integrated campaign in Asia

September 23, 2003 at 10:14 by Martina Comments

The Financial Times has launched a new English edition in Asia, with the goal of boosting its circulation and increasing the reach across the Asia region. Brand Republic reports that the strapline used in the marketing campaign is “Independent. Inspired. Indispensable.”
The Financial Times now has dedicated editions, in print and online, for the UK, continental Europe, US and Asia.

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