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Esure personalised email marketing

September 30, 2003 at 11:06 by Martina Comments

Esure, a UK based online insurance firm has launched a new email marketing campaign to promote its its car and home insurance services. Brand Republic reports that the campaign, which features personalised email messages has been developed by Inbox Media, following the style of Esure current press ads. Chris Bowden, marketing manager of Esure, said:

“Initial feedback is extremely good and I am confident that this unique approach to financial services marketing will really hit the spot with consumers.”

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