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Ocado: ‘Be more demanding’ campaign

October 10, 2003 at 1:58 by Martina Comments

Ocado, the online grocery service, has started a cross media campaign to promote its new customer service proposition. As Brand Republic reports, Ocado is is using print and radio promotion as well as is sending out personalised and targeted e-mails to new and existing users promoting offers, incentives and e-coupons.
The creative has been developed by Heresy.

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