Digital advertising and marketing: only the best ideas worldwide, since 2003

Sweepstakes: the key to email marketing

October 28, 2003 at 9:50 by Martina Comments

Sweepstakes are a primary motivating factor in getting consumers to sign up for email marketing campaigns. A recent study by eMarketer, reported today on Center for Media Research says also that the main factor which drives consumers away from email marketing is the excessive frequency of messages.

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