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It’s better with the Butterfly

December 30, 2003 at 3:12 by Martina Comments

Microsoft is ready to launch a new version of its MSN, with a new advertising campaign, that includes print, television and online media. “It’s better with the butterfly” claims MSN, which seeks to inform people about the benefits of the new MSN and entice them to experience the value that these services can add to their online activities. MSN will feature several home-page takeover ads as well as other rich media ads displayed on partners sites as well.
Della Quimby, account director of Avenue A, the agency that partnered with MSN for the online creative said:

“The sophistication of today’s digital marketing landscape offers an array of innovative ways to reach consumers online. MSN is pushing the envelope with its ad elements and media mix, while at the same time focusing on delivering the right message to the right audience. In our latest online effort, we’re focused more than ever on reaching today’s broadband audience. The new MSN is a compelling new product for this high-speed enthusiast.”

Further details about the ad campaign strategy are unveiled in a press release available today on Biz Yahoo!.

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