It’s better with the Butterfly
Microsoft is ready to launch a new version of its MSN, with a new advertising campaign, that includes print, television and online media. “It’s better with the butterfly” claims MSN, which seeks to inform people about the benefits of the new MSN and entice them to experience the value that these services can add to their online activities. MSN will feature several home-page takeover ads as well as other rich media ads displayed on partners sites as well.
Della Quimby, account director of Avenue A, the agency that partnered with MSN for the online creative said:
Further details about the ad campaign strategy are unveiled in a press release available today on Biz Yahoo!.