Mobile coupons: a new marketing niche
Mobile couponing it’s the hot topic of then moment. Today even the International Herald Tribune talks about it, saying that they give retailers a more targeted approach than many other types of direct marketing.
Daren Siddall, an analyst in London for Gartner says:
Mobile coupons appears to be an important tool to increase (or build) customer loyalty. They’re personal, direct and rather cost-effective.