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Mobile coupons: a new marketing niche

January 19, 2004 at 4:41 by Martina Comments

Mobile couponing it’s the hot topic of then moment. Today even the International Herald Tribune talks about it, saying that they give retailers a more targeted approach than many other types of direct marketing.
Daren Siddall, an analyst in London for Gartner says:

“When it comes to mobile marketing, coupons seem to be the direction things will go in 2004.”

Mobile coupons appears to be an important tool to increase (or build) customer loyalty. They’re personal, direct and rather cost-effective.

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One Response to Mobile coupons: a new marketing niche

  1. Geoff says:

    Mobile ties in all the efficiencies and precise target that today’s technology offers.
    Just like “SPAM”, as long as advertisers respect the end users privacy.
    All programs should emphasize the “pull” versus “push” concept while gaining customers cell phone numbers.

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