Videogames and advertising
Tom Hespos wrote yesterday about advergame, maybe not exactly about advergames but, more in general, about the potentials of videogames for advertisers. He comes up with a new perspective on the matter, which I believe is rather interesting. He takes the issue a step further, not considering only advergames and product placement (remember Intel and the Sims?), but suggests brands to think about full game sponsorships. In his excellent analysis, Tom says:
“While some marketers are paying game developers for product placement, I haven’t seen anyone completely underwrite the cost of a game and distribute it at no- or low-cost to end users.”
In regard to the statement that a good game hasn’t been created that can be delivered to business customers at low cost, they simply haven’t seen GoldenFairwayFX. It’s a 3-D virtual online golf game that ANY business can embed its advertising in and comes with full duplication rights for under $2,000.00. It also comes with a 2-D fundraising game and $8,000.00 worth of tickets.
Now THAT’S effective, low-cost advertising!!!!
I’ll send you a free CD if you are interested.
T. J. Cochran