Tv + Web = Mitsubishi SuperBowl success
The SuperBowl wasn’t just about advertising crap, at least one brand managed to do a good job with the event. I’m talking about Mitsubishi, that presented a tv commercial with pathos and… no end. To see what was going to happen, spectators had to go online on SeeWhatHappens.com and watch the end of the spot. A cool marketing idea, detailed in an article on AdAge which says that during the next 28 hours more than 170,000 unique visitors flocked to the special Web site to follow the final half of the demolition derby-like saga.