Digital advertising and marketing: only the best ideas worldwide, since 2003

Tell me where you surfed and I’ll show you the right ad

February 19, 2004 at 3:18 by Martina Comments

It’s called “behavioral targeting” and it has nothing to do with magic. It’s simply a new option for marketers: to serve ads based on a consumer’s past surfing behavior. Several Web publishers are taking advantage of this possibility to attract advertisers. On Yahoo! News (AdWeek), you can read a little bit more about it.

One Response to Tell me where you surfed and I’ll show you the right ad

  1. jonathan says:

    Aren’t there privacy issues with this kind of tracking? Would users really want Yahoo! or MSN or whoever knowing what kind of shopping they did in the past? Seems a bit big-brotherish to me.

Advertise here